Jorge L. Palma Riveros

Experience

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  Aramark Chile

  Nov 2014 - Nov 2017

  Regional Category Manager

  - Design the segment's value proposition and tailor it to specific commercial proposals.- Lead the entry of the "Facility Services" category into Argentina. To this end, market research was conducted and the Argentine sales team was trained in operational and commercialcriteria.- Direct the development and implementation of an entertainment platform (app) with multimedia content to be included in the commercial proposals for Chile and Argentina.- Increase commercial leads by restructuring the customer relationship plan called Customer Decision Journey (CDJ). Show less

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  Traverso

  Oct 2018 - Dec 2019

  National Store Brands Key Account Manager // Kikkoman Corporation Brand Manager (for Chile)

  - Increase fill rates in supermarket chains by creating forecasts and communication protocols for operational areas.- Create a strategic control panel for all categories to identify critical points, enhance commercial agreements, and make timely decisions.- Lead multidisciplinary R&D teams in the process of creating new products or changing the attributes of existing ones.- Design the marketing mix and positioning process for Kikkoman products in Chile, both in the B2B and B2C markets. Show less

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  Empresas Lipigas

  Oct 2020 - Dec 2020

  Strategic Consultant

  - Construct the Strategic Risk Map (SRM) 2021-2022 for the regional conglomerate (Chile, Peru, and Colombia).- Formulate a diagnosis by researching 50 sources of information and reports related to the risks present in the environment during 2020, on a global scale.- Construct indicators and scenarios for the Board of Directors' decision-making by applying the APES-325 model created by CPA Australia.- Create a statistical methodology and sensitivity model.

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  Empresas Lipigas

  Mar 2021 - Dec 2022

  Digital Business Analyst

  - Devise, develop, execute, and control measurable and actionable tests across the company's digital assets with the primary objective of increasing the ROI of the Digital Marketing team.- Develop new KPIs that will allow for the evaluation of digital performance and the creation of baselines for other company departments.- Analyze environments, scenarios, and innovative actions to facilitate demand generation and achieve business objectives.- Collaborate with multidisciplinary teams to produce and execute new ideas that will support the company's digital transformation process. Show less

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  Xedachile

  Jan 2023 - Jul 2023

  Marketing & Operations Manager

  - Create, develope, and implement the company's brand identity/image in Chile, ensuring coherence between strategy, story, and communication through a branding process.- Develop the company's corporate website and all associated digital assets and tools that will optimize its use.- Contribute to the development of the annual sales plan by constructing the business pipeline and gathering qualitative intelligence from prospects.- Lead the foundation and establishment of the operational and administrative base/headquarters, including the construction of a corporate office and a specializedoperational workshop.- Direct the implementation of administrative and management processes with suppliers and customers, as well as the start of operations in a regulated, orderly, and safe manner.- Manage the import of shipments with different assets and stocks from Europe, valued at more than 600.000 euros.- Lead the installation of specialized machinery valued at 150.000 euros in different clients/prospects, ensuring their correct operation once they were installed.- Lead the development of fundamental and adequate financial tools/indicators for the start-up, entry into the Chilean market, and commercial expansion. Show less

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  Autónomo

  Jul 2023 - now

  Consultor de gestión y marketing estratégico

  Desarrollo proyectos de consultoría para MiPYMES en diversas áreas, tales como: planificación estratégica y control de gestión de procesos operativos. Construyo y rediseño flujos de trabajo para la generación de demanda y la retención de clientes, considerando métricas de rendimiento para alcanzar eficiencias operativas y la creación de valor en mercados dinámicos.

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  Consorcio

  Apr 2024 - now

  Asesor financiero / operacional

  Gestiono la captación y venta de seguros de vida individuales y colectivos, junto con supervisar la calidad de sus procesos operativos y flujos (pre-venta y post-venta). Analizo riesgos, tendencias del mercado y oportunidades para optimizar portafolios, asegurando decisiones informadas y rentables basadas en datos.