Ragu S

Experience

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  Virtual Santhai

  Jun 2012 - May 2015

  - Conducted thorough market and audience research to identify trends, preferences, and opportunities- Created and managed a content calendar understanding market trends and audience insights and ensured consistent and timely content delivery- Managed a team of 3 content writers and planned content releases around key events, product launches, and industry trends- Created detailed audience personas to understand their needs, behaviours, and pain points- Generated creative content ideas including thought-provoking and strategic blog posts, engaging social media copies, and captivating video scripts aligning with overarching brand objectives- Implemented on-page and off-page SEO strategies and improved organic growth - Enhanced content performance via SEO optimization and data-driven analysis- Repurposed existing content to create new formats, such as infographics, videos, and eBooks while maintaining a consistent brand voice- Collaborated with marketing, design, and sales teams to ensure alignment and consistency in messaging- Sparked conversations, nurtured relationships and cultivated lasting brand affinity through storytelling and community engagement Show less - Created high-quality, engaging and SEO-optimised content including blogs, social posts, website content, meta and PPC Ads content for different verticals- Conducted thorough keyword research to understand user intent and trends for every industry we served- Adhered to brand guidelines and maintained consistent messaging and tone across all content- Collaborated with marketing and design teams to align content with overall marketing strategies and campaigns- Optimised website content for SEO to improve search engine rankings and organic traffic- Consistently edited and proofread marketing collaterals, website and deck content to ensure accuracy, clarity, and coherence- Met deadlines managing multiple content projects simultaneously while tailoring content to target specific audiences and personas- Developed creative and compelling social and Ad copy for captions, headlines and call-to-actions (CTAs) to drive engagement Show less

  • Content Strategist

    Feb 2014 - May 2015

  • Content Writer

    Jun 2012 - Feb 2014
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  Thanthi TV

  Jun 2015 - Mar 2019

  Web Content Correspondent & News Anchor

  - Researched and wrote high-quality web content and news articles for Hindu-NDTV online platform- Collaborated with the editorial team to ensure content accuracy and adherence to journalistic standards- Reported on current events and breaking news as a news anchor in a clear and engaging manner- Conducted interviews and gathered information from various sources to provide accurate and timely news updates - Delivered news bulletins on live broadcasts and pre-recorded segments- Monitored news sources and stayed up-to-date with the latest developments in various topics- Engaged with the audience through social media and other interactive platforms- Conceptualised and created news articles, voice-over stories & augmented reality videos, adhering to tight deadlines and managing multiple stories simultaneously- Represented the organization professionally during public appearances and media events.- Achieved content KPIs including Video views, Channel Subscriptions and News Web page Traffic Show less

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  Altus Quantum Business Solutions

  Apr 2019 - Sept 2020

  Creative Director

  - Led and supervised the creative team, developing innovative and impactful design concepts- Planned and executed product positioning and marketing strategy for a healthcare-based B2B SaaS product (Digidrips)- Set and maintained the creative vision and direction for projects across diverse industry verticals, including healthcare, lifestyle, fashion, food, and education- Collaborated with cross-functional teams, ensuring alignment with brand guidelines and business objectives- Reviewed and approved creative materials for quality and consistency- Provided creative direction and feedback to designers and copywriters- Stayed updated with industry trends, incorporating best practices into creative projects- Presented and pitched creative concepts to clients and stakeholders- Owned video advertisement production, ensuring successful execution of shoot and deliverables- Managed budgets and resources effectively to achieve project goals- Fostered a creative and collaborative work environment for devising promotion strategies for businesses, politicians, and celebrities Show less

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  SaaS Mantra

  Sept 2020 - Jan 2022

  Growth Lead

  - Partnered with global early-stage SaaS founders, promoting their products on our Marketplace with strategic GTM and product positioning- Created compelling win-win offers for both product founders and end-customers, strategising content for product launches, including sales copy, videos, social creatives, and webinars- Developed an omnichannel marketing strategy including newsletters, Facebook group promotion, social media campaigns, affiliate programs, contests, blogs and webinars - aligned with business objectives- Managed a team of content writers, graphic designers, video editors, and freelancers, ensuring best SEO & content practices and optimizing campaigns using data analytics and user insights- Collaborated with affiliates and influencers across diverse niches, negotiating and customizing offers- Fostered strong relationships with marketplace partners, providing support for queries and transactions- Expanded the customer base, driving sales growth and deeper penetration in Europe- Optimized customer retention and growth, achieving KPI targets and identifying cross-selling and upselling opportunities - Supported multi-product bundling promotions and collaborated with the sales team to execute growth strategies Show less

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  Fego.ai

  Jan 2022 - Aug 2023

  Product Marketing Manager

  As the Product Marketing Manager at Fego.ai, I have successfully taken on the challenge of overseeing the entire marketing function, driving impactful strategies to propel our products and solutions to new heights. My key responsibilities include:- Spearheading product marketing initiatives for our cutting-edge offerings such as FegoConnect, FegoXP, and FegoIntel, strategically positioning them in the banking and fintech landscape from onboarding to upselling stages.- Crafting and implementing demand generation strategies that resonate with our target audiences, leveraging a mix of PR, ABM, content syndication, and webinars to meet pipeline targets effectively.- Collaborating closely with the CEO and senior leadership to align product marketing activities with the company's growth objectives, ensuring a cohesive approach towards achieving our goals.- Utilizing data-driven insights to track and optimize the performance of marketing campaigns, providing valuable recommendations to enhance ROI and drive continuous improvement.- Working in tandem with product management and design teams to create compelling marketing collaterals across various channels, fostering engagement and brand awareness.- Orchestrating a comprehensive marketing communication mix to nurture leads, enhance customer adoption, and drive loyalty, while closely aligning with the sales team to drive revenue growth.- Managing website content and analyzing web and social metrics to enhance user experience and optimize conversion rates, ensuring a seamless digital journey for our audience.- Representing the brand at industry conferences, business development events, and networking activities, fostering valuable connections and supporting lead generation efforts through strategic brand representation.In summary, my role encompasses a holistic approach to product marketing, driving growth, engagement, and brand visibility in the competitive landscape of banking and fintech. Show less

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  Lentra

  Sept 2023 - now

  Product Marketing Manager

  🚀 As a Product Marketing Manager at Lentra.ai, I predominantly handle the marketing strategy for Cadenz(Lentra Data Products), DIR(Data, Insights & Reporting), and Account Aggregator Connect products📈 Within Lentra's API-first lending cloud microsystems, I drive innovative content including marketing collaterals such as OnePagers, Product Decks, Brochures, Product Launch Content, Blogs, Social Media Content, and EDM/Emailers🎤 Organized Lentra's flagship event, Digital Lending Summit (DLS) with CNBC, where I spearheaded use-case content, figma demos, awards coordination, AI product launches, and on-ground support🤝 Collaborating with Lentra AI's product experts, I craft strategies empowering financial partners with innovative solutions, aiming for financial empowerment and technological advancement🎯 My commitment lies in steering Lentra's products to create value for our clients and the wider industry, aiming for transformative impact in the financial services landscape🔗 Join me in redefining the future of financial services at Lentra.ai, where innovation meets industry needs. Let's shape the future of finance together Show less