Mariana Barroso

Experience

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  Once Upon A Tart Inc

  Jan 2014 - Jan 2014

  Responsável Corner
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  OUTSPORT LDA

  Sept 2014 - Aug 2016

  Promotora
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  CopiRisco

  Feb 2015 - May 2015

  Marketing Internship
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  ARKO Security

  Jun 2015 - Jul 2015

  Promotora

  Volvo Ocean Race 2015IBSA Help Desk

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  KPMG

  Sept 2016 - Feb 2017

  Tax Analyst
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  L'Oréal

  Feb 2017 - May 2024

  • Influencers Strategy: Created the local Kérastase Club which concerns the negotiation and management of 30 brand influencers, guarantee content creation according to the brands’ priorities for digital plataforms, proximity eventing and product launch eventing. Goals achieved: #Top7 most engagement beauty brand in 2020, +65% Portugal had the fastest growing community on the official Instagram of the brand • Digital Strategy Created the two biggest digital campaigns of the brand: 2019 & 2020, both for awarenessManaged the first TV Campaing for Kérastase in Nov2020Development of communication plans for B2B and B2C chanels Implementation of SEO strategy achieving A+ rating on googleDevelopment of a selective process to implement the brand on independent websitesCreated e-merchandising plan with the ecommerce team on the pureplayers• Product Management:Implementation of international merchandising on clients - Fusiowalls (170 POS with materials)Forecast sales of FusiodoseDigital recruitment strategy from Online to Offline, for in salon services Show less Operations - Support on strategy implementations for the development of main haircare brand of the division – Kérastase.- PLV design- Communication materials- Stocks control- Support of the sales field teamDigital- Facebook: post plan design, approval and implementation; engagement analysis; new strategic approach - Follow up of the digital campaigns- Management of the website design- Newsletters design and planStrategic- Responsible for the launch of a new styling product of the brand - Design and implementation of Kérastase’s CRM strategy 2018 - Planning of the 2018 solar campaign launch Show less

  • Product Manager Kérastase - Spain & Portugal

    Jun 2022 - May 2024

  • Country Digital Project Manager Portugal & Spain

    Jan 2022 - Jun 2022

  • Social, Advocacy & Online Brand Manager

    Feb 2019 - Jan 2022

  • Product Manager Shu Uemura & Trade Marketing Kérastase

    Jan 2018 - Feb 2019

  • Assitant Brand Manager - Kérastase

    Mar 2017 - Dec 2017

  • Assistant Brand Manager Marketing - Essie

    Feb 2017 - Mar 2017
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  The Walt Disney Company

  Jun 2024 - now

  Sales&Marketing Manager PT, Disneyland Paris