Wing Iu

Experience

• 

  Monkey King Migration Agent

  Jun 2014 - Mar 2015

  Marketing Assistant

  - Monitored and published articles, promotions and invitations on WeChat Offical Account- Planned and organized seminars and webinars on Migration Topics- Prepared marketing communication materials, including electronic and print presentations, brochures and newsletters- Keeping up-to-date on the latest changes in Australia’s Immigration Law

• 

  International Student Entrepreneurship Capital Pty Ltd

  Mar 2015 - Nov 2015

  Migration Consultant

  - Assisted the company in becoming an authorized agent for Universities and Tertiary Education institutions - Assisted in the preparation and lodgement of visa applications and procedures- Liaised with legal professionals with regard to court proceedings- Planned and arranged international tours & travel for student groups and business groups

• 

  Jockey Investment Co. Ltd

  Jun 2016 - Feb 2018

  1) Executed a comprehensive 360° marketing campaign incorporating both above-the-line (ATL) and below-the-line (BTL) strategies, spanning television, print media, website, Facebook, event sponsorship, billboards, and exhibitions. Ensured maximum brand exposure and audience reach through a multi-channel approach.2) Strategized and flawlessly organized exclusive conference events, spring dinners, and celebration ceremonies. Successfully engaged media, real estate agents, potential buyers, and stakeholders, resulting in enhanced brand visibility and relationship building.3) Contributed to the development of marketing collateral, including corporate gifts, sales brochures, leaflets, and newsletters. Ensured the production of high-quality materials that effectively conveyed key messages and brand positioning.4) Played a pivotal role in preparing sales kits and conducting training programs for new recruits. Equipped them with the necessary tools and knowledge to effectively promote products and services, resulting in improved sales performance and team productivity. Show less

  • Assistant Sales and Marketing Manager

    Jan 2017 - Feb 2018

  • Senior Sales and Marketing Executive

    Aug 2016 - Jan 2017

  • Sales and Marketing Executive

    Jun 2016 - Aug 2016
• 

  Gaw Capital

  Feb 2018 - now

  1) Spearheaded the establishment of the "民坊 People's Place" brand for a retail portfolio comprising 29 assets valued at HK$35 billion. Successfully launched a comprehensive marketing campaign, including a corporate video, official website, Facebook, Instagram, and YouTube platforms, effectively enhancing brand visibility and engagement.2) Orchestrated an impressive opening event to commemorate the transformation of the renowned Kai Yip Recreation Centre, attracting media, sports athletes, celebrities, key opinion leaders (KOLs), and stakeholders. Leveraged the event to generate substantial buzz and recognition.3) Implemented a strategic repositioning initiative for the revitalized Lai Kok Shopping Centre, transforming it into an innovative Arts & Cultural Hub. Collaborated with local illustrators and performers to seamlessly integrate arts with the community, fostering a vibrant and engaging environment.4) Led the development and implementation of cutting-edge mobile CRM Apps, driving enhanced customer engagement, loyalty, and increased sales. Leveraged technology to create personalized experiences, ensuring long-term customer satisfaction and retention. Show less

  • Senior Manager, Marketing and Communications

    Jan 2023 - now

  • Marketing Manager

    Jan 2020 - Jan 2023

  • Assistant Marketing Manager

    Feb 2018 - Jan 2020