Robson Cerqueira

Experience

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  Editora Globo

  Jun 1989 - Aug 1999

  Subscriptions Supervisor
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  Editora Camelot S.A.

  Sept 1999 - Dec 2001

  Direct Marketing Executive
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  Editora Peixes

  Jan 2002 - Sept 2008

  Processes Manager Subscriptions

  Reporting to the CFO, my main tasks were:• Management of the fulfillment operation in subscription: data entry, order validation, billing, magazine distribution, customer service.• Ensure the reliability of the sales operation, through reports, database analysis, management information extraction and process deployment.• Implementation and optimization of processes to gain quality in the sales operation.• Develop and implement customer retention actions, with direct marketing tools (e-mail, telemarketing, etc.).• Coordinate own and outsourced staff in order to achieve the expected results for each action.• Treatment and maintenance of database and segmentation it for direct marketing actions. Show less

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  Grupo Abril

  Dec 2008 - Feb 2015

  - Responsible for identifying business opportunities in the Abril Group, including all brands and saleschannels. Consultative, proactive work with Group Business Units to implement and deploy eachproject.- Project Management: stakeholder engagement and kickoff for project approval and execution involving marketing, sales, logistics, legal and financial areas.- Consulting: support for marketing and sales in elaborating and executing pertinent project actions,working actively in each front as interface among the various areas.- Tools: cancellation propensity models, target profile analyses, clustering Show less

  • Marketing Inteligence Manager

    Apr 2013 - Feb 2015

  • Senior Product Manager

    Dec 2008 - Mar 2013
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  Eaglemoss

  Feb 2015 - May 2023

  Business Unit Director

  - Business Unit Startup in Brazil, working on implementation and point-to-point management of all business stages: team building and training, commercial operation, sales, promotional calendar, seasonal campaigns, digital channels (e-commerce/marketplace), offline (retail/wholesale) and product development.- Business Plan structuring and execution; SKU based demand projection, new product line assessment, review of cost, investment, operation, marketing base etc.- Sales Operation (fulfillment): structuring and management of interfaces between e-commerce platforms, collection/payment gateway, ERP, order handling (warehouse), distribution to customers and aftermarket by way of Customer Service.- E-commerce platform management product registry: promotional coupon creation and deployment, distribution cost table, content updates with relevance for audience and organic research (SEO).- Launch of over 150 products/year: marketing action planning and execution (4Ps), financial background (P&L, pricing) and operational control (inventory turnover and cost reduction).- Digital Marketing Professionalization, focused on client acquisition and maintenance (cross/up selling).- Marketing budget/investments, with KPI premises such as ROAS, ROI, Revenue, conversion rate.- Structuring pricing methodology, considering production, importation costs and margins.- Legal Questions with legal support (brands/licenses, brand and patent registry).Main Results: In the first 2 years’ operation the BU grew over 50% per year, gaining the first place in global sales;exceeding American and European markets. The Brazilian operation consolidated in the company top 3 in revenue, margin and sales volume. Development of exclusive products for the Brazilian market, successful in sales and public awareness. Brand Positioning: the company was a market reference and top 3 in segment market-share until 2021. Implementation of a new “Magento” e-commerce platform. Show less

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  Luppa

  Feb 2023 - now

  Country manager

  - Start up of brazilian subsidiary.- Structuration operations end to end, sale channel development, business pla, P&L, portfolio management, etc.