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Dane McFarlane

Dane McFarlane

Kiosk Assistant

Followers of Dane McFarlane1000 followers
location of Dane McFarlaneAdelaide, South Australia, Australia

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  • Timeline

  • About me

    Marketing Manager @ Stone & Chalk | Communication Skills for Mission-Based Companies

  • Education

    • Moz Academy

      2020 -
      SEO

      • SEO Fundamentals• Local SEO Fundamentals• Keyword Research• Page Optimization• Backlink Basics• Reporting on SEO• Technical SEO Site Audit• Backlink Audit & Removal• The Fundamentals of SEO Client Prospecting• Finding Potential SEO Clients• Prepare for the SEO Client Pitch• Selling the Value of SEO• Client Onboarding• How to Use Moz Pro

    • Udemy Academy

      2018 - 2018
      SEO (Moz)

      SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization (since so… Show more SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization (since so many of those elements intertwine). Show less

    • Facebook Blueprint Global Training

      2018 - 2018

      Facebook Blueprint is a Facebook-owed global training program that teaches the best practices of advertising and marketing on Facebook and Instagram.

    • University of Wollongong

      -
      Bachelor of Creative Arts / Bachelor of Commerce (Performance / Marketing)

      Activities and Societies: MASH UOW – Digital Art Collective UOW Open Stage – Theatre Collective

    • Khan Academy

      2018 - 2018
      The Art of Storytelling (Pixar)

      Storytelling is something we all do naturally, starting at a young age, but there’s a difference between good storytelling and great storytelling. Hear from Pixar directors and story artists about how they got their start and what stories inspire them, and you’ll begin to think about what kinds of stories you might want to tell.

  • Experience

    • Wingecarribee Shire Council

      Nov 2009 - Mar 2013
      Kiosk Assistant

    • Sydney Festival

      Jun 2013 - Sept 2013
      Marketing & Publicity Intern

      Supported the marketing and publicity team during festival launch. Highlights include: - Compiled and organised nation-wide media list using Microsoft Excel and ENTA database - Added and edited blog content via WordPress CMS to improve SEO and keyword search - Wrote press releases for headlining artists - Used Google cache to catch media outlets leaking embargoed information before launch

    • 92.5 FM Youth Radio

      Jul 2013 - Dec 2014
      Marketing Manager

      Conducted market research with four local high schools to create strategic marketing plan including: brand repositioning, community engagement strategy, sponsorship proposals and website redesign.

    • Merrigong Theatre Company

      Sept 2013 - Jan 2016
      Marketing Assistant

      Coordinated the marketing campaigns of 200+ hirer events across two venues, and supported the marketing team across a range of programmed campaigns.

    • Pawprint Media

      Jan 2015 - now
      Director

      Media brand with 400,000+ followers, 8.5 million social media likes, and 1000s website views per year.

    • Self-employed

      Jan 2016 - now
      Corporate Educator – Communication Skills

      Learn the secrets to help you communicate better. My workshops use theatre and improvisation skills to help your business communicate more clearly, boost your creativity, and take your teams out of their comfort zones in a safe and fun way.

    • Adelaide Festival Centre

      Jan 2016 - Jan 2018
      Marketing Coordinator

      Coordinated the website, signage, email and direct mail campaigns, and cross promotional activities for the Adelaide Festival Centre season programming, plus major festivals and programs including OzAsia Festival, DreamBIG Festival, Adelaide Guitar Festival, and Something on Saturday.

    • On The Fly Impro

      Jan 2017 - Jan 2019
      Artistic Director

      Managed the artistic program and strategic direction of On The Fly Impro: South Australia's premier improvisational theatre training organisation.

    • City of Adelaide

      Feb 2018 - Apr 2021
      Marketing Facilitator, Innovation & Commercial Business

      Managed marketing campaigns for the City of Adelaide's Commercial Businesses. Includes Adelaide Aquatic Centre, Adelaide Town Hall, North Adelaide Golf Course, and UPark. I also developed, inspired, and implemented marketing change and innovation.

    • Department for Trade and Investment

      Apr 2021 - Mar 2022
      Digital Engagement Officer

      Created over 2,000 social posts to bring millions of dollars in investment leads to South Australia. Drove campaigns for global brand announcements, such as Google Cloud, Microsoft Azure Space, Nokia 5G, Cognizant, Amazon Web Services, Deloitte, PwC Australia, and the launch of the Australian Space Park.

    • Local Government Association of South Australia (LGA of SA)

      Apr 2022 - Feb 2024
      Senior Marketing & Communication Lead

    • Stone & Chalk

      Feb 2024 - now
      Marketing Manager

      National marketing for Australia's largest innovation community – attracting, connecting and supporting startups, scaleups, corporations, and governments.

  • Licenses & Certifications

    • Impact Leadership

      Grip Leadership
      Jan 2008

    • Inbound Marketing

      HubSpot
      Jan 2018
      View certificate certificate

    • Digital Analytics Fundamentals

      Google
      Oct 2013

    • Command Line

      Codecademy
      Dec 2015

    • Foundations of Corporate Training

      Lynda.com
      Oct 2019
      View certificate certificate

    • Level 2 - 3 Day Health and Safety Representative Training

      JLT CONSULTING SERVICES LIMITED
      May 2019

    • Make A Website

      Codecademy
      Dec 2015

    • Six Sigma Business Improvement White Belt

      Aveta Business Institute
      Jan 2018
      View certificate certificate

    • Social Media Certificate

      Hootsuite Media Inc.
      Sept 2015

    • Corporate Instruction Foundations

      Lynda.com
      Oct 2019
      View certificate certificate

    • Google Ads

      Google
      Apr 2019

    • SEO Manager Certification

      Blue Array SEO
      Jan 2020

    • Google Analytics

      Google
      Apr 2019

    • Google Analytics Essentials

      Loves Data
      Feb 2018

    • Google Ads Essentials

      Loves Data
      Mar 2020

    • Twitter Flight School

      Twitter
      Jan 2018
      View certificate certificate

    • Leading with Applied Improv

      Lynda.com
      Sept 2019
      View certificate certificate

    • Javascript

      Codecademy
      Dec 2016

    • Level 1 - Initial 5 Day Health and Safety Representative Training

      ASC Training & Development
      May 2016

    • IEPR-19 Editing and Proofreading

      Centre for Continuing Education
      Feb 2014

    • Online Marketing Fundamentals

      Google
      Feb 2018
      View certificate certificate

    • HTML & CSS

      Codecademy
      Apr 2015

  • Honors & Awards

    • Awarded to Dane McFarlane
      Awards - 2020: Finalist – Toastmasters, Central Division South Australia2020: Finalist – Parking Australia Awards, Best Marketing & Communications2019: Finalist – Parking Australia Awards, Best Marketing & Communications2018: Finalist – Parking Australia Awards, Best Marketing & Communications2014: Best Director – Drips - Crash Test Drama Bundanoon Final2014: Best Director – When I Lifted My Eyes - Crash Test Drama Bundanoon2014: Best Director – Mahogany - Crash Test Drama… Show more 2020: Finalist – Toastmasters, Central Division South Australia2020: Finalist – Parking Australia Awards, Best Marketing & Communications2019: Finalist – Parking Australia Awards, Best Marketing & Communications2018: Finalist – Parking Australia Awards, Best Marketing & Communications2014: Best Director – Drips - Crash Test Drama Bundanoon Final2014: Best Director – When I Lifted My Eyes - Crash Test Drama Bundanoon2014: Best Director – Mahogany - Crash Test Drama Bundanoon2014: Best Script – Drips - Crash Test Drama Bundanoon2013: Best Script – From The Heart - ACTcelerate Playwriting Competition (SHYAC)2008: Romney Perpetual Public Speaking Award Show less

  • Volunteer Experience

    • Artist

      Issued by Independent Theatre Maker on Jun 2010
      Independent Theatre MakerAssociated with Dane McFarlane

    • Board Member

      Issued by On The Fly Impro on Aug 2017
      On The Fly ImproAssociated with Dane McFarlane

    • Chief Administrator

      Issued by Bored of Studies on Nov 2009
      Bored of StudiesAssociated with Dane McFarlane

    • Mentor

      Issued by Southern Highlands Youth Arts Council (SHYAC) on Jun 2014
      Southern Highlands Youth Arts Council (SHYAC)Associated with Dane McFarlane

    • Front of House

      Issued by PACT centre for emerging artists on Feb 2013
      PACT centre for emerging artistsAssociated with Dane McFarlane

    • Board Member

      Issued by 92.5 FM Youth Radio on Jul 2013
      92.5 FM Youth RadioAssociated with Dane McFarlane

    • Facilitator

      Issued by Local Government Communicators Network on Jan 2023
      Local Government Communicators NetworkAssociated with Dane McFarlane