Chen Hsiung

Experience

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  Recron(Malaysia)Sdn Bhd

  Aug 2002 - Sept 2002

  Operation Internship

  Textile production from manufacturing DTY and office operations.Client telling and building conmections through meetings and social events

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  Inditex

  Mar 2012 - Aug 2012

  Fashion advisor

  King's Road Flagship opening - Logistics, store presentation, and VMStock organisation and rotative countsClient stylingVisual merchandising of the storeFabric care and material composition knowledge

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  Louis Vuitton

  Aug 2012 - Jan 2014

  Product Personalisation Specialist, Visual Merchandising and Sales Associate

  - Sales - Personalisation specialist: all leather goods - In store ambassador of LV Digital Atelier Table: Exclusive to Selfridges - Pop-up Store management, operation and sales achievement Ben Eine, Selfridges - achieving sales target- Textile products: launches, knowledge of compositions, after care, styling - LV Selfridges' Personal Shopping: special VIP events with Chinese clients- In store VM assistance and maintenance- LV Selfridges Expansion grand opening: Stock placement and operations Show less

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  世界腕錶雜誌 & Luxury Watcher

  Aug 2014 - May 2016

  Editorial & Advertising Coordinator

  Magazine specialised in Watches and Luxury Lifestyle: IncludingHigh Jewellery, Fashion, Home & Furnishing, Wine & Spirit, Automobile, Private Jets, Yachts and Cruises - Annual advertising plan for luxury brands - Marketing and commercial coverage: Strategy planning and proposals. Advertising and promotion performance & analysis, effective TA reach- Organising and conducting one-to-one interviews for brands (Designers, GMs, CEOs, Managements, etc) - Event planning: store openings, product launches, artisan visits, trunk shows- Attending media and press conferences and junkets for exposure and news publishing- Wine and Whisky tastings: critics and reports- Fashion and Jewellery Media previews; instant coverage over social media platforms- Material selection for magazine contents - Social Media coverage: Conducting video shoots - Luxury products (new launches, artisan and specialist reviews), Food & Wine/Whisky pairing Show less

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  Bauyu International

  Jul 2016 - Jun 2017

  BAUYU Culture & Art, TAIPEI．SHANGHAIEstablished in 2014, BAUYU International is a leading marketing and consulting management agency that works with PEOPLE.To truly understand the primitive value of an individual or product, we simply turned “back to their roots", explore and excavate the hidden gems within. Hence, the contents to our work and projects are based on each individual talent we account for; their skill, identity and personality. Our vision is to magnify these invaluable talents', whether it is an article, image, piece of music or talent and skill, will be put to good exposure over social media platform streamed internationally.Integrating with Mainland China and Europe’s social platforms, Bauyu brings all resources together to provide local talents better exposure opportunities and establishing e-commerce across countries through our online marketplace.Services:* Celebrity and talents’ (KOL) intellectual property management* Talents recruitment* Online tutorial planning and management* Product insource consulting into Grater China and European online markets* Celebrities and talents packaging and management operation* International marketing strategies and content building in cultural, arts and the entertainment industry* Branding and marketing寶于文化藝術「台北·上海」寶于國際成於2014年，是以「人」為本的行銷管理顧問公司，在這個科技日新月異，使用介面、用戶習慣不斷改變的時代，我們相信唯有「回歸內容本質」才是最重要的，「內容」來自於「人」，不管是文章、圖像、音樂，才藝技能的知識智慧都來自於人。整合了中國大陸以及歐洲的平台資源，希望能提供給國內才華洋溢的藝人、達人一個更好的舞台，也透過我們人本的電商平台提供企業行銷海外的解決方案。服務項目：*藝人、達人（KOL註1）IP (Interlectual Property註2) 經營*提供才華洋溢之人力資源*線上才藝教學課程之策企劃執行*提供品牌企業進入大陸、歐洲市場之跨國電商通路解決方案*藝人、達人之孵化培訓，多角化經營之規劃執行*演藝娛樂、文化藝術相關內容、作品之國際行銷*品牌激活經營管理 Show less

  • Marketing Director

    Nov 2016 - Jun 2017

  • Content Planning and Marketing Visionary

    Jul 2016 - Jun 2017
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  Viral Access

  Jun 2017 - May 2018

  Building, operation and management of Company’s Loyalty Program for micro-KOLs and clients/sponsors in liaison with COO’s team in Shenzhen HQKey responsibilities include:- Review business dealings with clients/sponsors.- Development and implementation of the loyalty marketing program, test and optimize initiatives and campaigns.- Evaluates and optimizes current platform to build an enhanced customer loyalty experience and expanded loyalist database.- Review Rewards-related content on Company owned channels and develops regular cadence for member incentives.- Partners with Company sales analytics team and/or uses internal tools to provide thorough analysis of Rewards program incentives including ROI, contribution to sales/traffic, etc. Checking and reporting on the campaign's progress Utilize a consistent contact process to follow-up, nurture, and close leads generated by marketing campaigns.- Keep up with various industry trends and best practices and see to collaborations with the marketing team to ensure outstanding experience for members.- Training and work with the technical department - metrics/algorithm updates and adjustments. Adhere to the required process, correctly utilize, update and maintain the integrity of information in CRM system and tools.- Provide suggestions for metrics and grading improvements as well as provide feedback on campaigns. Show less

  • Social Media Manager

    Dec 2017 - May 2018

  • Loyalty Program Manager, Global

    Jun 2017 - May 2018
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  Tobe Agency

  Feb 2019 - now

  • Head Of Operations

    Jul 2022 - now

  • Account Manager

    Jun 2023 - now

  • Senior Project Manager

    Jun 2021 - May 2023

  • Project Manager

    May 2020 - Jun 2021

  • Content Manager

    Jul 2019 - May 2020

  • Content Coordinator

    Feb 2019 - Jul 2019