Evgeniy Balagutin

Experience

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  Sarmat/ SABMiller (Brewery)

  Jul 2005 - Jun 2006

  Market expansion specialist

  Responsibilities:• Client service• Project management• Data processing (in Excel)• Data analysis• Reports preparation (PPT presentation, Excel tables & charts, etc.)• Competitors analysis (category analysis – weekly/monthly/quarterly/annual activities)• Sales activity forecasting• Conclusions and recommendations for future

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  Media Arts Group Ukraine

  Jun 2006 - Dec 2008

  Media Research Manager

  Responsibilities:• Analysis of competitors' marketing activities;• Consumer behavior research and relevant segmentation of the target audience;• Project management• Proposals preparation (response to client’s brief)• Preparation of research materials• Data processing (in Excel)• Data analysis• Reports preparation (PPT presentation, Excel tables & charts, etc.)• Presentation of research results

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  Optimum Media OMD Group

  Dec 2008 - Apr 2015

  Head of Media Research Department

  Responsibilities:• Work coordination of the research team• Competitors analysis (category analysis, top competitors media strategy analysis, weekly/monthly/quarterly/annually activities, SOS, SOV; media activity forecasting)• Presentations on client request (analysis of campaign efficiency: media goals vs sales dynamics; analysis of success/failure reasons, conclusions, and recommendations for future)• Media Market Overview• Communication with Network• Control of reports• Communication with analytical companies (such as the Communication Alliance, TNS Ukraine, GfK Ukraine, Nielsen, Factum Group, etc.)• Analysis of employee performance• Internal training for employees• Training and education of trainees Show less

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  Balagutin Family LLC

  Apr 2015 - Jul 2017

  CEO

  Responsibilities:• Leading the company's team• Development and implementation of Marketing strategy for National and International clients• Development and implementation of communication and sales plans for National and International clients• Sales coordination• Market analysis in search for new clients• Contacting and communicating with potential clients• Meetings and sales presentations for potential clients

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  Optimum Media OMD Group

  Jul 2017 - Oct 2020

  Senior Strategic Planner

  Responsibilities:• Creation of media strategies, which includes: media market analysis, competitive environment and sales research (based on client’s data), target audience analysis and search for insights• Briefing of media buying departments• Adjustment of strategy and tactical plans during the year• Generating reports• Participation in brainstorms

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  UM Ukraine

  Nov 2020 - now

  Research Director

  Responsibilities:• Work coordination of the research team• Competitors analysis for New Business (category analysis, media analysis, consumer behavior research and relevant segmentation of the target audience, top competitors' media strategy analysis, media activity forecasting, etc.)• Preparation of presentations at the request of current clients• Media Market Overview• Newsletter• Communication with Network• Communication with analytical companies (such as the Kantar Ukraine, Nielsen, Factum Group, Gradus Research, etc.)• Training and education of trainees Show less