
Jacques Plante
Market Research Analyst

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About me
Director at Mentës
Education

McGill University
1992 - 1992Certificate Value AnalysisActivities and Societies: Regular meeting with fellow students. We lunched regularly at the university cafeteria as courses were given in the evening. Also called value engineering, it is the systematic analysis that identifies and selects the best value alternatives for designs, materials, processes, and systems. It proceeds by repeatedly asking "can the cost of this item or step be reduced or eliminated, without diminishing the effectiveness, required quality, or customer satisfaction?"It is very useful in the competitive product analysis.

Université de Sherbrooke
1992 - 1994Master of Business Administration (MBA) Marketing Management & ResearchActivities and Societies: Maintenance of the network of graduated MBA-94 members. Organizer of many post-graduation reunions. Creation of a directory with contacts and occupation of graduated members of MBA-94 members. Nominated male personality of MBA-94 by peers. An MBA with two internships --the first one at Desjardins, ''Services de Paie'' in Montreal - the second at Verrier Paquin Hébert Accountants in Drummondville. Specialization in marketing, strategic marketing planning and sales development.

Université de Montréal
1973 - 1976Bachelor's degree Sociology B.Sc.Activities and Societies: Member of the debating group in international sociology. Sociology is a science. It is the study of how a human being relate with other people. The sociological perspective is crucial for working in today's multiethnic and multinational business environment. Sociologists study how societies change and how such changes affect the life of individuals and groups. Sociologists seek to understand human behavior and attitudes by examining how these are shaped by history, culture and a society’s political and economic development.

Université de Montréal
1979 - 1980Certificate Advertising CertificateActivities and Societies: Meetings at the ''Publicité Club'' of Montreal. It is a ten courses at the baccalaureate level covering all the aspects of advertising and publicity. You learn and practice with members of the advertising business.I did this certificate as my master's memoir studied the impact of advertising.

McGill University
1985 - 1986Certificate of Proficiency in English English Language and Literature, General CertificateActivities and Societies: Regular meeting with fellow students. We lunched regularly at the university cafeteria as courses were given in the evening. It consists of ten courses at the baccalaureate level. It covers grammar, syntax, text's composition, business letter, original text, speech and presentation. At the end of this program students are proficient in the English language as they can understand, talk and write efficiently.

Université de Montréal
1979 - 1982Master of Sciences Communication and Media Studies M. Sc. (Master ès Sciences)Activities and Societies: Research assistant in statistical analysis applied to studies in Sociology. Member of the students social club. Study of the impact of mass communication messages on the development and behavior of the human being.More specifically, I studied in my master's memoir, the impact of advertising messages on the representation and beer consumption in groups of teenagers and young adults although they are not directly targeted by messages. I also studied the coverage of the news in twelve most influential Canadians newspapers across Canada.
Experience

Bombardier Transportation
Feb 1985 - Nov 1989Market Research AnalystRealized several market studies for the Industrial & Logistic division of Bombardier in Valcourt, QC.Market studies were conducted in Canada and in the United States. Participated in the annual Strategic Planning. Received a specific training from McGill University in Value Analysis while working at Bombardier.

Camoplast Solideal
Apr 1989 - May 1992Product and Market AnalystConducted at least eight product comparisons and eight market analysis a year. Was responsible for the annual strategic planning. I organized and prepared the final report for the four divisions of Camoplast. Implemented a Marketing Intelligence Information System to follow the competition and to follow the evolution of technology that we were using. Finding leads for the sales department.

TRUDO Group
Jan 1995 - Oct 1998Sales Manager - Precision Gear DivisionDirector of the Precision Gear Manufacturing Division of Metallurgy TRUDO. Was in charge of purchasing, manufacturing and selling of high precision gears for Caterpillar heavy equipment replacement parts. Managed production of seven employees and two salespersons on the road. B2B marketing and sales. Creation of marketing and promotional material. Attended many industrial exhibitions as an exhibitor in the United-States and in Canada.

Conceptromec
May 1999 - Jun 2001Senior Sales ManagerIn charge for the development of sales for the ACIM (Automatic Clip Insert Machine) in North America which resulted in great successes.Had many ACIM machines installed in the US and Canada.Prepared numerous quotations, visited and met with managers and owner's of many automobile weather-strip manufacturing plants. Business (B2B) development at high level.

Groupe C (Collège Édouard Montpetit)
Jan 2001 - Dec 2002Director GeneralGeneral manager in the training services provided by the Collège Édouard Montpetit for medium and large corporations in the province of Québec. Training for all the Microsoft software were offered through the computer labs infrastructures of the CÉGEPS and Colleges. Tasks performed were: preparation and management of budgets, strategic development planning, contract negotiations with suppliers and teachers, sales, personnel supervision and presentations to directors of the colleges and CÉGEPS associated with the Groupe C. Show less

Wulftec International Inc
Jan 2002 - Oct 2005Marketing CoordinatorRealized the implementation and management of the Marketing Intelligence Information System. Conducted many market research and analysis. Organized the installation of an intranet to communicate with distributors and agents.Attended many business exhibitions in the United States.Created and managed an internal newsletter -The Wulftec Informer - distributed monthly to distributors and agents. (I personally wrote the Editorial section of each edition. In total we distributed our Newsletter nine times.) Show less

Sherbrooke Innopole
Jan 2005 - Jul 2007Industrial Commissionner - Technological DevelopmentMain tasks were to support and help the entrepreneurs or companies in the realization and implementation of their business projects in Sherbrooke.Follow-up with businesses that are already established in Sherbrooke. Regular contacts and meetings with national and international investors to promote the city of Sherbrooke, its industrial parks, installations, universities and Colleges, qualified manpower, and financial supports available. Support and follow-up with entrepreneurs in preparation of their business plan. Show less

Fontaine Industries
Jun 2007 - Oct 2009Director of MarketingDeveloped a marketing plan for the North American and European Markets.Created marketing materials in different languages. Done numerous presentations and speeches to distributors and agents at annual meeting. Organized and attended annual commercial exhibitions in the United States and in Europe. Supervised personnel in marketing department. Made regular contacts and follow-up with demands from distributors and foreign agents. Implemented and managed the Marketing Intelligence Information System. Show less

Mentës
Dec 2009 - nowDirectorMentës is a Consulting Firm specialized in B2B environment. Mentës has expertise in Market Research & Analysis, Sales Development, Marketing and Strategic Planning. Since its beginning, the firm had different mandates with small and medium size private and public organizations.
Licenses & Certifications

Radiotelephone Operator's Certificate -- Certificat de Radiotéléphoniste
Gouvernment of Canada Department of CommunicationsMar 1991
Honors & Awards
- Awarded to Jacques PlanteElected Class President -- Secondary V St-Joseph School -- St-Gabriel de Brandon Oct 1969 Elected by fellow student as the class president or representative.
Volunteer Experience
Regular Blod Donnor.
Issued by Hema Québec on Jan 1990
Associated with Jacques Plante
Languages
- frFrench
- enEnglish (5/5)
- spSpanish (3/5)
- geGerman
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