
Casey Flynn
Sales Associate

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About me
B2B SaaS Leader | LegalTech | Facilitating Growth with Customer-Driven AI Teams
Education

Metropolitan State University
2006 - 2008BS Business AdministrationConcentration in Marketing and Human Resources as upper division electives.

International Coach Academy
2023 - 2023Certified Professional Coach Professional Coaching (International Coaching Federation) Highly Competent at ICF-PCC LevelDrawing out the full potential of startup founders and executives.https://coachcampus.com/coach-training-programs/certified-coach-program/https://coachingfederation.org/find-a-coach
Experience

Sears Parts and Service
Jun 2005 - Jun 2007Sales AssociateSold reconditioned Sears products and protection plans, assisted customers in finding replacement parts for various household appliances, and personally handled escalated customer situations.

Hegenes Apartment Management
Jun 2007 - Feb 2008Maintenance Technician LeaderLeader of all summer maintenance technicians. Supervised numerous projects and collaborated with management on efficiency and quality issues.

La Luz Cafe
Feb 2008 - Sept 2008SupervisorResponsible for supervising closing shifts including balancing books and overseeing all restaurant staff and procedures. Organized all live music and participated in marketing campaigns. • Balanced books and reported daily sales.• Managed shifts and delegated tasks to staff.• Organized live music twice a week.

TCF Bank
Sept 2008 - Mar 2010Oversaw all bank representatives, reviewed branch reports, collaborated with management team to analyze and improve business, interviewed candidates for supervisor and teller positions, and maintained audit standards among branch employees.Conducted interviews, performed monthly employee reviews, set employee standards and goalsCreated 10 new business relationships with local housing complexes/businessesMaintained audit standards according to government regulations and TCF policy Responsible for managing all tellers, reconciling branch accounts, reviewing daily reports, and building professional relationships with customers. Oversaw all teller operations and customer service. Reviewed and reconciled all cost center accounts, located teller misbalances, and maintained audit standards. Assist bank customers with checking, savings, IRA, and other accounts. Engage in outside sales as well as sales in the branch. Maintain auditing standards. Balance internal cost center accounts.
Assistant Branch Manager
Jun 2009 - Mar 2010Branch Supervisor
Dec 2008 - Jun 2009Banking Sales Representative
Sept 2008 - Dec 2008

Rasmussen College
Mar 2010 - Sept 2011Program ManagerAct as first point of contact for prospective students considering enrolling at Rasmussen College. Mentor students from the application process through the first quarter of enrollment. Meet metrics as assigned by demonstrating high level of product/program knowledge, and meeting specific student recruitment goals.Responsible for managing and updating computerized prospective student database, application paperwork, and follow-up documentation. Prepare all requested tracking forms accurately and on time. Maintain accurate knowledge of the College’s programs, student services, and area colleges. Work with teams to ensure each student’s experience with the college is professional, service-focused, and productive. Show less

FindLaw, part of Thomson Reuters
Sept 2011 - Sept 2017Managed and grew a team of project managers and coached cross-functional teams and leaders in digital marketing product roles. Influenced digital marketing product strategies with ambiguous scope acting as a liaison between product managers and customers. Advised clients on marketing strategy, UX design, branding, lead generation, value propositions, market differentiators, etc. Consulted on software development projects, created business cases, led process improvement initiatives, and resolution of escalations. Responsible for screening and interviewing over 100 applicants and hired 18 new project managers in one year. Show less Managed hundreds of complex digital marketing projects through the entire product management lifecycle, including outcome measurement using KPIs. Focused on clear, consistent communication and a consultative and innovative approach. Led teams through product planning, customer feedback synthesis, data-driven decision-making, and coaching on Agile / Scrum processes and product acceptance testing. Collaborate across functional groups to create an excellent customer experience. Adapt processes and create solutions according to unique customer needs and objectives. Show less Managed digital marketing projects for law firm clients. Our team of experts built a digital presence for clients through proven best practices in digital marketing/search engine optimization, content, UX design, and development strategies. Created and optimized a social media presence for our clients and equipped them to incorporate these pages and our FindLaw Social Media Manager tool into their marketing strategy. Provided training on social media engagement and network building. Acted as a liaison between our team and other departments and individuals (Technology, SEO, QA, Product Development, Business Analysts, etc.) Projects related to our social media products as well as in developing internal processes. Show less
Team Lead, Project Management
Jan 2016 - Sept 2017Team Lead, Customer Operations
Aug 2015 - Jan 2016Senior Project Manager
Aug 2014 - Aug 2015Project Manager
Sept 2011 - Aug 2014

Thomson Reuters
Sept 2017 - Mar 2021Managed product design staffing for team of 90+ UX experts with budget of $8 million+, created business cases for funding, facilitated Design Sprints, Agile and Scrum events, managed a team of project managers, and coached teams to successfully deliver value to customers. Facilitated product managers, UX, and technology (architects, engineers), gathering technical and business requirements, facilitated user empathy activities and customer research. Influenced shift to more flexible and scalable frameworks like design tokens and web components, and managed the merging of two teams across the Legal and Tax divisions, responsible for supporting over 100 products. Show less Represented UX and engineering, Legal, Tax and Corporates (and collaborated with Marketing and Brand teams) to combine our Angular systems into one product design/development ecosystem. Led and coached enterprise design system team supporting over 100 Thomson Reuters products, coaching teams on systems thinking to understand how components and patterns (including native iOS, Android, and responsive design) fit into the broader customer experience, the Thomson Reuters brand perception, and how repeatable processes and patterns improve operations and quality by orders of magnitude. Show less Managed products and programs as a UX representative for Litigation Analytics and Quick Check, two flagship products with complex algorithms, analytics, and UI elements, and co-led the team to a successful launch of Westlaw Edge in July 2018. Legal business experienced 4% organic revenue growth YOY each year from 2017 through 2020 and this was primarily attributed to Westlaw Edge and the team behind it. Facilitated Google Ventures Design Sprint to inform the product strategy of Litigation Analytics and the resulting business outcomes mentioned above. Show less
Team Lead User Experience - Project Management
Feb 2020 - Mar 2021Senior UX Project Manager
Jun 2019 - Feb 2020UX Project Manager
Sept 2017 - Feb 2020

Daugherty Business Solutions
Mar 2021 - Sept 2023Coached portfolio and product managers of the investment management portfolio of ~100 product, UX, and technology professionals (Architect, tech leads, software engineers, etc.) simplifying processes and communication to focus on value to the end user and the business, enabling informed delivery trade-off decisions. Organized work around end-to-end value delivery to improve user satisfaction; balance tech debt, risk, new features / user stories, and bugs based on current and future needs and resources. Planned and facilitated business case development, quarterly planning, feature refinement/sizing, business and technical requirements / user story / acceptance criteria writing, product roadmapping, release planning, impact/value scoring, stakeholder management, etc. Influenced modernization, architecture, and product strategy by facilitating conversations across functions and ensuring the best strategies were understood and executed. Managed programs and products with a budget of over $25 million. Show less Coach full-stack development team through designing and building new React/Java application, responsible for billions of dollars in assets under management, to significantly improve upon legacy financial services tool. Feedback regarding team health/performance: “This is the happiest I’ve ever been in a role” “This is the best team I’ve ever worked on” “I really appreciate your knowledge and passion for the soft sciences (e.g. People, communication, teams, etc.)” “This team really cares about quality and doesn’t just rubber-stamp code reviews” “I’ve never seen Agile and Scrum executed more elegantly than on this team” “I really appreciate your dedication to the team, and ensuring we have efficient processes. I brag about how good my scrum master is to some of my friends who also work in tech.” Show less
Principal Consultant
Dec 2022 - Sept 2023Senior Consultant
Dec 2021 - Dec 2022Consultant
Mar 2021 - Dec 2021

Coach Casey LLC
Feb 2023 - nowExecutive Coach | Team CoachI’m a Professional Certified Coach – Which means I have the proven skills to partner with you and maximize your full potential.In B2B LegalTech and FinTech, I’ve facilitated hundreds of sprints, helping teams design, build, and test ideas and products with real clients rapidly. My teammates have generated organic revenue growth and increased user satisfaction time and time again.I’ve guided hundreds of lawyers through building a stronger digital brand, increasing engagement, and generating leads.Let’s build and execute a winning product strategy together! Show less

Pepper Foster Consulting
Sept 2023 - Apr 2024Managing ConsultantAgriculture/Energy/Third-Party Logistics Client Completed thorough current state analysis of enterprise supply chain and transportation landscape and transportation systems / processes for a ~$50bn agriculture company specializing in commodity trading, energy, and third-party logistics. Collaborated with product managers, with minimal direction, and conducted qualitative and quantitative analysis through stakeholder workshops and interviews, user research, and process and journey maps; identified opportunities and challenges to prioritize in the transformation journey and presented in the form of a strategy roadmap and business case. Managed scope, schedule, budget, and risk through effective stakeholder communication and reporting via executive steering committee presentations, business cases, roadmaps, program plans, stakeholder inventory, and communication plans. Product & Data Analytics SME Created Lean Startup and Design Thinking collateral for Pepper Foster client engagements. Refined product offerings and brand through user and market research. Contributed to prompt engineering and generative AI strategies and training. Led web and social media data analysis and contributed marketing copy around the future of strategy consulting. Contributed to business development and brand awareness strategies and execution in the Twin Cities market, assisting with development of consultant value propositions and business case development. Show less

Thomson Reuters
Sept 2024 - nowSenior UX ProducerAs a Senior UX Producer on the Drafting team, I have the opportunity to work with some really smart, talented people on the latest generative AI drafting tools.I manage and facilitate the end-to-end activities that will orchestrate the success of UX designers, information architects, writers, researchers and accessibility specialists. I work closely with design leaders, product management and engineering partners to help drive the successfulcompletion of our most complex projects for products servicing our Tax, Corporates and Legal professions. Show less
Licenses & Certifications
- View certificate

Facilitating Design Thinking
CooperJul 2019 - View certificate

Professional Certified Coach (PCC)
International Coaching FederationJan 2024 - View certificate

Certified Professional Coach
International Coach AcademyDec 2023 - View certificate
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Pragmatic Marketing Certified - Level III (PMC - III) and PAC Founder
Pragmatic Institute (Pragmatic Marketing + TDI)Nov 2019 - View certificate

Certified ScrumMaster (CSM)
Scrum AllianceMar 2018 - View certificate

Become a Power BI Specialist
LinkedInDec 2023 - View certificate

Certified Scrum Product Owner® (CSPO®)
Scrum AllianceMar 2021
Volunteer Experience
Worship Leader & Young Adult / Youth Leader
Issued by Hometown Church on Jan 2002
Associated with Casey Flynn
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