
Luca Bruschi
Project Leader / Consultant

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About me
Business Relationship Manager (BRM), People Manager, Product Owner, Basketball Head Coach, 2-time TEDx Speaker, Creative Thinker, Head of Basketball Star Academy
Education

LEGO® SERIOUS PLAY® Training Courses
2014 - 2014Trained LEGO® SERIOUS PLAY® Facilitator

Università di Pisa
1990 - 1998Master's Degree Telecommunication Engineering
Experience

Getronics
Jan 2000 - Jun 2006Project Leader / ConsultantHired as a system engineer and promoted less than a year later to management role as project leader, managing complex IT scenarios at major national and international clients.♦ Key member of Presidency committees for the Ministry of Interior as Italy was awarded Presidency of the EU, with effective performance recognised by selection as key member of the Italian delegation thereafter.♦ Delivered complex technical Italian proposals to committees, and secured approval through effective diplomacy with a diverse network of multi-party international stakeholders♦ Project managed EU initiative that centralised European fingerprints; travelled extensively, and navigated competing political and commercial agendas, adapting to regional cultural and behavioural variation. Show less

Microsoft
Jun 2006 - Apr 2015Device & Mobility Technical Solution ProfessionalHired into technology solutions sales role focused on Windows client and serially promoted to lead sales unit for consumerisation of IT and BYOD. Builds strong relationships with CIOs, CEOs and CTOs of enterprise businesses, and drives Microsoft product strategy.♦ Promotes leading-edge technology solutions across operating systems, tablets, phones, system management, Mobile Device Management, Citrix virtualisation and security♦ Smashed all targets for 2013 and 2014, over-achieving against demanding $MM quotas and winning multiple employee awards for exceptional achievement.♦ Influential in product development of device and mobility solutions, and recognised as an industry and company thought leader, expert in mobility scenarios.♦ Speaks at Universities, Microsoft conferences and Tedx talks and attended Microsoft TechEd event as expert on desktop technologies in 2009 and 2010. Show less

TEDx and others
Oct 2013 - nowPublic SpeakerTechsauce Global Summit, Bangkok, August 2023Adaptive Leadership in Agile Transformation JourneyPowerPoint Karaoke World Championship, Amsterdam, July 2023Improv public speakingPresent to Succeed, Sofia, April 2023Storytell through LEGO bricksProductivity Mastery Podcast, May 2022Using LEGO bricks to improve productivity. https://youtu.be/MTEOrPrS_4ALEGO® SERIOUS PLAY® Facilitators Annual Conference, Billund, Oct 2021Using LSP in The LEGO Group: learning through play in a business environment. LEGO® SERIOUS PLAY® Facilitators Annual Conference, Billund, Oct 2020Bricks4Change journey: the largest LSP workshop ever, with almost the 500 participants in around 50 countries.FifteenSeconds conference, Graz, Jun 2019LSP session with 30+ participants.BRM Connect 2018 in San Diego, California, Oct 2018My journey in Vestas through a LEGO model coming from a LSP workshop.Fifteen Seconds conference, Graz, Jun 2018The LSP method through a LEGO model and its application in Vestas.LEGO® SERIOUS PLAY® Facilitators Annual Conference, Billund, Oct 2017LSP experience in Vestas.TEDx, Rome, Nov 2015The most important milestones in human history in technology field, with a glance at the future through LSP methodology.https://www.youtube.com/watch?v=PULDaFz73PI TalKIT Conference, Karlsruhe, May 2015Inspired the conference with a visionary talk about the history of technology, the current megatrends and the impact of technology in our life.LEGO® SERIOUS PLAY® Facilitators Annual Conference, Billund, Sep 2014New marketing strategies that exploited Microsoft knowledgeTechEd Europe, Barcelona, Oct 2014Co-invented new, innovative Microsoft solution for the retail marketTechReady, Seattle, Jul 2014Similar to TechEd, but internal confTEDx, Rome, Oct 2013Experience volunteering in the Safer Internet Day project, teaching kids and parents how to have a safe digital life https://www.youtube.com/watch?v=waB0HzeGQIY&t=33s Show less

Vestas
May 2015 - Jun 2019In Vestas Global IT department, aligns the IT solutions developed at the headquarters (HQ) in Denmark with the business needs in the countries (mainly Denmark, Southern Europe and LATAM). Works closely with the top management in the company, to ensure that the IT strategies enhance their efficiency and, ultimately, enable them to improve Vestas business. Meets on regular basis with General Managers, factory managers, regional and HQ management. Negotiates and prioritizes requests, coming from business stakeholders, with internal IT cross-departmental colleagues, without having formal authority. Prepare presentations for business stakeholders, bringing IT information to business level. Leads various projects and initiatives cross-departments and involving several Business Units. Deals with operational tasks and, at the same time, with strategic topics. Show less In Vestas Global IT department, successfully develops and maintains IT Infrastructure strategies, policies and standards that are aligned and adapted to Business Domains. Identifies possibilities to optimize existing IT Infrastructure solutions and components in close cooperation with the technical architects. Advises for the rest of Global IT and Vestas Business on relevant Infrastructure topics. Helps in the coordination of demands with Infrastructure impact with Business Engagement, Services and Solutions. Show less
Regional IT Business Partner
Oct 2015 - Jun 2019IT Strategist
May 2015 - Oct 2015

The LEGO Group
Jul 2019 - Jul 2023In The LEGO Group, in a full Agile organization, leads the HQ & Nordics team, who supports all users in the Headquarters in Denmark, Copenhagen and Nordics. Luca coaches and mentors his team to reach their full potential while also guiding them in the continuously evolving LEGO and external worlds. Besides being a people manager, Luca is also responsible for stakeholder management, bringing together different areas through creativity, playful methodologies and seasoned business relationship management skills. Show less In The LEGO Group, owns the End User IT Support Product for all users in the headquarters in Denmark and Nordics. He is responsible for the increase of the productivity of users by optimizing the usage of business technologies. Through continuous stakeholder management, he discovers improvements in the end user support service and prioritizes them in the product backlog. Effectively communicates Internally (IT) and externally (business) to align on the latest business needs and the most recent deployment of IT solutions. Believes in the strength of teamwork and is able to empower the team to identify and deliver the “how”. Drives engagement around product vision, product roadmap and product value, while clearly setting direction for the team and the value he intends to deliver. Show less
Competency Lead
Jan 2023 - Jul 2023Product Owner
Jul 2019 - Jan 2023

Blue Water Shipping
Aug 2023 - nowSenior IT Business Partner
Basketball Star Academy
Feb 2024 - nowHead of AcademyBasketball Star Academy is a brand new International Academy in Ikast, Denmark.Here bball players can practice and play at Elite level, while studying in a top IB School (Danish players can choose their academic path in the Danish Gymnasium) and living at the well established Sportstar CollegeCheck all the info at www.basketballstar.eu
Licenses & Certifications

LEGO® SERIOUS PLAY® Facilitator
The Association of Master trainers in the LEGO® SERIOUS PLAY® MethodMay 2014
MCTS on Business Desktop Deployment
MicrosoftJun 2007
MCSA on Windows 2003
MicrosoftJun 2004
MCSE Windows 2000
MicrosoftJun 2001
Honors & Awards
- Awarded to Luca BruschiPartner Trainings Award Microsoft Jul 2013 For organising and holding technical and strategic training sessions to partners
- Awarded to Luca BruschiWW EPG Technical Sales Awards For Outstanding Achievement and Technical Advocacy Microsoft Jul 2013 For having greatly contributed to worldwide internal restricted communities and having overachieved quota
- Awarded to Luca BruschiPS (Public Sector) Best Competitive Win Award Microsoft Jul 2012 For winning back Public Sector customers from open source
- Awarded to Luca BruschiEPG (Enterprise and Partner Group) Best Win Award Microsoft Jul 2011 For contribution to major deal with the biggest Italian Electric Utility company.
Volunteer Experience
Basketball Head Coach
Issued by Billund Basketball Club on Sept 2019
Associated with Luca BruschiTeacher
Issued by Safer Internet Day on Jun 2006
Associated with Luca Bruschi
Languages
- itItalian
- enEnglish
- daDanish
- spSpanish
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