Kate Sumner

Kate Sumner

Administrative Marketing Manager

Followers of Kate Sumner798 followers
location of Kate SumnerAtlanta Metropolitan Area

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  • Timeline

  • About me

    Senior Account Manager at Marketwake

  • Education

    • Universidad Antonia de Nebrija –Madrid, Spain

      -
      Study Abroad
    • Georgia College & State University

      -
      Bachelor of Business Administration (B.B.A.) Marketing

      Activities and Societies: Phi Mu Sorority, Order of Omega Honor Council, Georgia College Children's Miracle Network

  • Experience

    • State Farm

      Jan 2016 - May 2016
      Administrative Marketing Manager

      • Initiated marketing campaigns through direct mail and social media designed to attract new clients and retain current clients• Managed accounts receivables and maintained database entry for over 300 clients

    • Ciox Health

      Jul 2017 - Aug 2017
      Program Coordinator

      • Assisted in the development of CIOX Health social media platforms including Facebook, Instagram, and Twitter to create brand awareness and attract potential employees• Project management from commencement to completion • Collaborated with business partners to manage collateral materials to ensure efficient recruitment process

    • 360i

      Jun 2018 - Jan 2021

      • Collaborate and communicate to foster and grow client relationship promoting the success of the overall business and client satisfaction• Display expertise in Paid Media, managing all aspects of account operations from daily bid optimizations, A/B testing, ad copy, keyword research, strategy, and reporting• Manage over $14MM in annual budgets while driving year over year growth and delivering positive backend ROAS results• Experience with both manual and automated bidding optimizing toward blended in store and online KPIs• Develop and build new campaigns and strategies based on client goals around promotions, product launches, and regional market growth• Utilize bid management and automated reporting tools within Kenshoo, Google Ads, and Microsoft Ads• Construct and deliver weekly performance reports, monthly reports, and QBR decks analyzing data trends to inform future strategy• Organize and deliver monthly agency-wide newsletter to share industry trends, cross-channel knowledge, and to promote collaboration amongst teams and channels Show less

      • Senior Account Manager

        Dec 2020 - Jan 2021
      • Senior Media Manager

        Oct 2020 - Dec 2020
      • Media Manager

        Jun 2019 - Oct 2020
      • Associate Media Manager

        Aug 2018 - Jun 2019
      • Junior Associate

        Jun 2018 - Aug 2018
    • Marketwake

      Jan 2021 - now
      Senior Account Manager
  • Licenses & Certifications

    • Google Analytics

      Google
    • HubSpot Inbound Marketing Certification

      HubSpot
    • Klaviyo Product Certification

      Klaviyo
    • Google Ads Certification

      Google
    • Microsoft Ads Certification

      Microsoft
    • Kenshoo Certification

      Kenshoo
  • Honors & Awards

    • Awarded to Kate Sumner
      Dean's List Georgia College and State University
    • Awarded to Kate Sumner
      Fraternal Leader of the Year Georgia College and State University
    • Awarded to Kate Sumner
      Order of Omega Leadership Honor Society Order of Omega
  • Volunteer Experience

    • Chapter President

      Issued by Phi Mu Fraternity
      Phi Mu FraternityAssociated with Kate Sumner
    • Director of Finance

      Issued by Phi Mu Fraternity
      Phi Mu FraternityAssociated with Kate Sumner
    • Volunteer

      Issued by Children's Miracle Network Hospitals on Sept 2014
      Children's Miracle Network HospitalsAssociated with Kate Sumner