Kate Sumner

Experience

• 

  State Farm

  Jan 2016 - May 2016

  Administrative Marketing Manager

  • Initiated marketing campaigns through direct mail and social media designed to attract new clients and retain current clients• Managed accounts receivables and maintained database entry for over 300 clients

• 

  Ciox Health

  Jul 2017 - Aug 2017

  Program Coordinator

  • Assisted in the development of CIOX Health social media platforms including Facebook, Instagram, and Twitter to create brand awareness and attract potential employees• Project management from commencement to completion • Collaborated with business partners to manage collateral materials to ensure efficient recruitment process

• 

  360i

  Jun 2018 - Jan 2021

  • Collaborate and communicate to foster and grow client relationship promoting the success of the overall business and client satisfaction• Display expertise in Paid Media, managing all aspects of account operations from daily bid optimizations, A/B testing, ad copy, keyword research, strategy, and reporting• Manage over $14MM in annual budgets while driving year over year growth and delivering positive backend ROAS results• Experience with both manual and automated bidding optimizing toward blended in store and online KPIs• Develop and build new campaigns and strategies based on client goals around promotions, product launches, and regional market growth• Utilize bid management and automated reporting tools within Kenshoo, Google Ads, and Microsoft Ads• Construct and deliver weekly performance reports, monthly reports, and QBR decks analyzing data trends to inform future strategy• Organize and deliver monthly agency-wide newsletter to share industry trends, cross-channel knowledge, and to promote collaboration amongst teams and channels Show less

  • Senior Account Manager

    Dec 2020 - Jan 2021

  • Senior Media Manager

    Oct 2020 - Dec 2020

  • Media Manager

    Jun 2019 - Oct 2020

  • Associate Media Manager

    Aug 2018 - Jun 2019

  • Junior Associate

    Jun 2018 - Aug 2018
• 

  Marketwake

  Jan 2021 - now

  Senior Account Manager