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Xiaoran Wang

Xiaoran Wang

Catalog Assistant

Followers of Xiaoran Wang225 followers
location of Xiaoran WangBarcelona, Catalonia, Spain

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  • Timeline

  • About me

    Co-founder at AHA META

  • Education

    • Esade

      2022 - 2023
      Master's degree Marketing Management

    • Lancaster University

      2015 - 2016
      Master's degree MA Media and Cultural Studies

    • Beijing Language and Culture University

      2011 - 2015
      Bachelor's degree Japanese literature 3.9/4.0

      Activities and Societies: First-class sponsorship. Class representative.

    • UCLA Anderson School of Management

      2023 - 2023
      Executive Certification Course Marketing Strategies in a New Digital Era

      -The program focuses on innovation and creativity that is an integral part of the Los Angeles and California business community.-The program includes current academic research and business application around topics on management and marketing of creative industries; digital marketing strategies.-Technology and business model-driven innovation and the role of data and AI transforming traditional industries.

  • Experience

    • Amazon

      Mar 2017 - Jun 2017
      Catalog Assistant

    • Honda Motor Co., Ltd.

      Jun 2017 - Jul 2019
      Branding Communications Specialist

    • Siemens

      Jul 2019 - Jul 2022

      1. Develop and execute digital commucations plan-Establish and operate "Siemens China" bilibili account (1.6w followers and 28w views)-Operate "Siemens China" Zhihu account (10w followers and 500w views)-Operate Siemens internal influencer community (300+ members) -Operate Siemens WeChat and WeChat Video Channel2. Lead the virtual team to create/promote Siemens virtual influencer aimed at Gen Z3. Plan and execute digital campaigns (online/offline)-Siemens Internal Influencer recruitment campaign-2020 IFS livestreaming (12w+ simultaneous online viewers)-"Explore DEC" livestreaming series (1.6w simultaneous online viewers)4. Create online/offline marketing content for WeChat/bilibili/Zhihu/TikTok -Plan and execute short video series-"On the Scene" and "Technology with Purpose" under global branding strategies. SEWC topic won 40w views and 1w shares on the WeChat Video Channel.-Propose and co-create the video scripts with business as strategic partner that helps address business needs5. Assist in event management and promotion (CIIF, CIIE, IFS, etc.) Show less

      • Senior Communications Specialist

        Oct 2021 - Jul 2022

      • Communications Specialist

        Jul 2019 - Oct 2021

    • AHA META

      Oct 2023 - now
      Co-Founder

  • Licenses & Certifications

    • Master of Science in Marketing Management

      Esade
      Sept 2023
      View certificate certificate

    • Google Data Analytics Professional Certificate

      Coursera
      Sept 2024
      View certificate certificate

    • Python programming language

      University of Michigan
      Jul 2023
      View certificate certificate

    • Project Management Professional (PMP)

      Project Management Institute
      Jul 2021

    • Google Analytics Certification

      Google
      Sept 2022
      View certificate certificate