Jenny Karlsson

Experience

• 

  Bluerange Technologies

  Aug 2006 - Jan 2007

  Webdesigner

  My responsible was for the design, layout and some coding of a website. I was involved with the technical and graphical aspects of a website - how the site works and how it looks. Sometimes I also particpated with the maintenance and update of an existing site.

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  Bröderna Miller AB

  Nov 2007 - Jan 2008

  Marketer

  I produced materials for campaigns and activities. Finalized the artwork and cataloging of images and texts. Developed marketing plans. I was responsible for the company's websites.

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  Fläkt Woods Group

  Aug 2010 - Dec 2016

  Marketing Coordinator

  Ansvarar och projektleder arbetet för dokumentation, men även framställer och paketerar den på en mängd olika språk för Fläkt Woods Group. Jag ansvarar för digital publicering i PIM-systemet. och jag uppdaterar Svenska och globala hemsidan/intranät med nyheter, produktfakta och dokumentation.Andra förekommande uppgifter är att arbeta med koncernens grafiska profilering, jagsäkerställer att den används rätt både internt och externt. Jag har även ansvar för budget, produktfotografering och vår interna webshop.Rollen omfattar en mängd olika uppgifter inom marknad och kommunikation där en stordel är koordinering och det innebär att jag arbetar tätt tillsammans med produktchefer, product markering managers, R&D, marknadschefer, reklambyråer och översättningsbyråer.Jag har i princip daglig kontakt med våra lokala marknader där jag servar ochstöttar dem på bästa sätt. Show less

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  FläktGroup

  Jan 2017 - now

  Reporting to Global Digital Marketing & Communications Director Leading the company brand, marketing, and communications efforts across our organization, in alignment with the defined Group vision. One key mission is to create, implement and oversee communication plans and brand awareness, internal and external, that effectively describe and promote the organization and its products.Execute the brand strategy.Driving brand communication and public relations.Develop and ensure strict adherence to brand governance.Monitor new and ongoing marketing and advertising activities.No matter where in the world, our end users should recognize us. All material, whether it is technical or marketing documentation or digital communication, must have the same appearance and be consistent. One voice!Budget responsibility. Show less Reporting to Marketing & Communications Director Responsibilities include:Team leader for the area, Global Marketing & Technical Documentation (Creation, Translation Management and Publication)Global responsibility for brand management and corporate identityDriving Marketing documentation change plan with our external partnersResponsible for integrating marketing communication in to the local markets in a uniform manner (10-100%)Project leads MarComs area within NPI, development and launch of new products on the marketDevelop and package factual and product-based texts and marketing materials, a unique offering that is consistent with the brand identity and target groupsOperationally responsible for the development and collaboration with partners within the technical documentation areaDigital Marketing and Communication (Responsible for product pages on websites) External and internal communication Budget responsibility Show less I work at FläktGroups central Marketing and Communication department, my role is both operationally and strategically within the area. My responsibilities are within:Corporate, product ang image branding. I ensure that we have a unique brand and that we communicate our identity correct both internally and externally.I project leads MarComs area within NPI (New Product Implementation) process.For product launches I prepare the sales tools kit for each local market. It can be material as Technical manuals, marketing brochures, labels, advertisements, banners, product photos etc. Materials like videos and animations for a specific product or Corporate. Digital publishing in PIM (Perfion) and websites (EpiServer) The role includes a variety of tasks in market and communication where I work closely with; Marketing and Communication Director, Product Managers, Product Marketing Managers, R & D, advertising and translation agencies.I support our local marketing teams.Responsible for Budget Show less

  • Group Communication & Brand Manager

    Oct 2023 - now

  • Marketing & Communications Manager

    Jul 2018 - Oct 2023

  • Marketing Coordinator

    Jan 2017 - Jul 2018