Clara Laurent

Experience

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  Eden Park

  Jan 2021 - Jun 2021

  Assistante Commerciale
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  William Grant & Sons

  Jul 2021 - Dec 2021

  Assistante Trade Marketing - Off Trade
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  Moët Hennessy

  Sept 2022 - Oct 2024

  Maternity leave replacement of the SBMManagement - Oversaw one apprentice and one end-of-studies internBrand Strategy - Reassert brand desirability.Participated in business and brand reviews for Maison / MHD top managementOperationnal Marketing - Roll-out of brand programms during a key period. Orchestrated 2023 End-of-Year 360° brand plan : media campaign and trade plan. Coordinated new product launch (cuvée Collection Impériale) and 360° local plan . Handled and monitored 2023 A&P budget landing Brand Performance and Management - Sparkling market analysis and recommendations. Monthly sell-in and sell-out analysis for on & off-trade channels . Analyse consumer data (Brand Health Tracking) and competitive analysis of the champagne french market Show less Brand Strategy Initiatives- Preparation & roll-out of the 2024 Brand Plan (big bets)- Business Review for MH top management, On & Off Trade channels- Collection Impériale cuvée launch for French marketBrand management- 2023 budget monitoring and landing - 2024 budget construction - Maison reports Brand Performance analysis - Monthly Management Report- Off-Trade : monthly sell-in & sell-out analysis of champagne categories, P&A Category and competitors - Nielsen panel - On-Trade : monthly sell-in analysis Marketing & communication initiatives ∙ 2023 End of Year 360° plan- Media campaign implementation (OOH, print, digital)- Trade activations (on-premise, specialists, wholesalers, B2B…)∙ 2022 Effervescence Program - Support for event implementation (KIPs : 800 pax, 3,2M media equivalence)- Media campaign (KPIs : 165M contacts, +158% vs LY)∙ Wine credentials- Timekeepers program follow-up- Wine fairs - Collection Impériale, Création 1 product launch∙ Moët blasts (ATL & BTL brand activation during cultural events)- Roland Garros - Cannes Film Festival- Horse Racing plan - Olympic Games Paris 2024 Show less

  • Brand Manager Moët & Chandon / Retail Coordinator Veuve Clicquot

    Jan 2024 - Oct 2024

  • Brand Manager - Moët & Chandon

    Sept 2023 - Jan 2024

  • Brand Manager Assistant - Moët & Chandon

    Sept 2022 - Aug 2023
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  Galeries Lafayette

  Oct 2024 - now

  Chef de Projet Partenariats & Évènements