Vincenzo Rosa

Experience

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  Università IULM di Milano

  Mar 2009 - Nov 2009

  Scientific Assistant for Research and Analysis

  As a Scientific Assistant, I supported research initiatives and contributed to academic projects focused on the role of digital platforms in shaping life events and communication.Key Responsibilities & Achievements:• Created and managed a university web community to facilitate collaboration and engagement among students and faculty.• Conducted computer-assisted telephone interviews (CATI) to gather research data for academic studies.• Utilized computer-aided web interviewing (CAWI) methods for data collection and analysis.• Analyzed the role of blogs and social networks as tools for processing and interpreting relevant life events, contributing to academic papers and research findings. Show less

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  Sifa srl

  Apr 2010 - Apr 2011

  Press Release Editor

  As a Press Release Editor at Sifa Srl, I was responsible for creating and editing press releases across a variety of industries, including economics, politics, and media, while also curating content for high-profile clients.Key Responsibilities & Achievements:• Created and edited press releases in the fields of economy, politics, and media, ensuring clarity and alignment with client objectives.• Selected and compiled relevant articles for companies, politicians, and public figures, maintaining accuracy and relevance.• Worked closely with clients to ensure messaging was aligned with their communication strategy and public image. Show less

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  United Pets

  Apr 2011 - Mar 2012

  Marketing Communication Manager

  In my role as Marketing Communication Manager at United Pets, I was responsible for managing communication strategies and fostering strong relationships with the brand’s online community.Key Responsibilities & Achievements:• Conducted web monitoring across forums, blogs, and communities to track sentiment, reputation, and brand awareness.• Managed social media accounts, enhancing brand presence and engagement across platforms.• Handled press office activities, coordinating with media outlets and ensuring timely communication of key messages.• Edited press releases and other communication materials, ensuring alignment with the brand’s voice and objectives. Show less

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  ILIKE Media Networks UG

  Jul 2013 - Sept 2013

  Online Marketing Manager

  As an Online Marketing Manager at iLIKE Media Networks, I was responsible for developing and executing strategies to enhance online presence and engagement across digital channels.Key Responsibilities & Achievements:• Developed and implemented SEM strategies to improve search engine visibility and drive targeted traffic.• Designed and executed SEO strategies to optimize content and enhance organic search performance.• Managed corporate communication on social media platforms, improving brand awareness and audience engagement.• Built and nurtured online communities to foster deeper connections with the brand’s audience. Show less

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  The Customization Group

  Oct 2013 - now

  As Team Lead SEA, I oversee the strategy and operations of the Search Engine Advertising team, driving the development of high-performing campaigns. I am passionate about leveraging AI to enhance our SEA strategies, continuously exploring innovative ways to integrate AI-driven solutions for optimization and efficiency.Key Responsibilities & Achievements:• Lead the development and execution of advanced SEA strategies, with a strong emphasis on AI-driven optimization tools to improve campaign performance and ROAS.• Implement AI technologies to automate and optimize various aspects of SEA management, boosting efficiency and scalability across campaigns.• Manage, mentor, and train a team of SEA professionals, fostering a data-driven culture where AI insights are regularly incorporated into decision-making.• Spearhead conversion rate optimization (CRO) initiatives, utilizing AI for predictive analysis and personalized user experiences to drive sales and engagement.• Collaborate cross-functionally with stakeholders, ensuring marketing strategies are aligned with business goals and supported by AI-enhanced tools for better data integration and decision-making.• Cultivate a forward-thinking, innovative work environment, where AI is central to our approach for optimizing both team performance and campaign results. Show less I led the management and optimization of paid search campaigns across multiple channels, significantly improving performance for key e-commerce markets. My strategic focus was on leveraging data insights to enhance campaign performance across global markets.Key Responsibilities & Achievements:• Managed and optimized Google Ads, Microsoft Advertising, and Social Media Ads campaigns across 10+ international markets (UK, France, Italy, Spain, Germany, Canada, Netherlands, Belgium, Denmark, Finland).• Developed and implemented online marketing strategies, boosting brand visibility and customer acquisition.• Spearheaded Conversion Rate Optimization (CRO) initiatives, conducting A/B and multivariate testing to enhance landing page performance.• Led strategic planning for online marketing activities, contributing to growth in both B2B and B2C segments. Show less I managed and optimized digital marketing campaigns for e-commerce brands, ensuring targeted and effective online presence through PPC, paid search, and social media ads.Key Responsibilities & Achievements:• Built and optimized Google Ads, Microsoft Ads, and Social Media campaigns across key European markets (Italy, Spain, Netherlands, Belgium, Denmark).• Developed targeted marketing strategies to drive traffic and maximize conversion rates.• Conducted ongoing performance analysis and testing, implementing improvements based on data insights. Show less I supported the execution and optimization of SEA campaigns, contributing to the success of various digital marketing projects aimed at increasing online visibility and sales for e-commerce brands.Key Responsibilities & Achievements:• Managed Google Ads and Microsoft Ads campaigns, optimizing for maximum reach and conversion.• Assisted in the development of online marketing strategies for multiple international markets.• Supported CRO initiatives, including A/B testing and landing page optimization. Show less

  • Team Lead SEA

    Sept 2021 - now

  • Senior Project Manager E-Commerce & Online Marketing

    Oct 2017 - Aug 2021

  • Project Manager E-Commerce & Online Marketing

    Oct 2015 - Sept 2017

  • Junior Project Manager E-Commerce & Online Marketing

    Oct 2013 - Sept 2015