Jonathan Overton

Experience

• 

  University of Texas at Tyler

  Sept 2012 - Dec 2014

  Student Admissions Representative

  •Designed advertising signage for admission’s events•Produced and managed social media accounts of the admissions’ tours department•Created relationships with prospective students•Coordinated and led admission events•Provided friendly and interactive tours to students and families

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  Global Fasteners

  May 2013 - Aug 2013

  Marketing and Website Intern

  •Interacted directly with owner to make all decisions about website functionality•Functioned as intermediary between owner and programmer•Selected the template, visual layout, and images for the website•Uploaded products and company information

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  TM Advertising

  Jun 2014 - Aug 2014

  Account Management Intern

  •Communicated directly with Dell, Captain D’s Seafood, and Community Coffee to help produce desired results•Wrote creative briefs and change notices to ensure client satisfaction •Interacted closely with all agency departments •Participated in creation of print, television, and additional media•Aided in all activities for the Account Management Team

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  MOSAK Advertising & Insights

  Apr 2015 - Apr 2016

  •Served as account lead for two 3M divisions, Battle For Texas: The Experience, real estate clients, and Austin Children’s Shelter•Communicated frequently with clients to maintain relationships•Managed up, down & across to foster team and company synergy•Collaborated with creative, media, digital, and production departments•Responsible for ad creation from initial brief to final billing•Operated as project manager and an internal asset for the client•Assisted in RFP creation and new business strategy Show less •Managed client relationship and internal procedures for Choctaw Casinos•Worked directly with all departments to make sure all ads are on time and exactly what the client wants•Acted as the project manager for all projects that I am involved on•Responsible for briefing, revising, and sending all print for a few specified clients•Arranged production of ads in other mediums for additional clients•Acted as the account backup for the client, should the Account Executive not be available Show less

  • Account Executive

    Oct 2015 - Apr 2016

  • Account Coordinator

    Apr 2015 - Oct 2015
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  Sanders\Wingo

  Apr 2016 - Apr 2018

  Account Manager

  •Manage client and internal relationships for AT&T's African-American AOR•Produce comprehensive and insightful ad campaigns across multiple mediums, including Digital, Video, Radio, Social and Print•Provide client knowledge and insight to assist in the day-to-day functions of all internal departments•Foster relationships with multiple partner agencies including PR, Media and Production•Review General Market creative for quality of and potential for diversity inclusion as the AA and Disability segment specialists•Contribute to triweekly internal presentations focused on updates and current events in the areas of AT&T, AT&T's competitors, diversity, culture and advertising•Motivate and manage internal teams to work positively and efficiently through client feedback and aggressive timelines•Shaped the agency Wellness Program through events and activities for the Austin, Texas office Show less

• 

  HCB Health

  Aug 2018 - Oct 2018

  Freelance Account Management

  •Led rebranding strategy development and client relationship for new agency client•Supported account team on global branding efforts the agency’s largest client•Wrote creative/project briefs and contributed to all strategy discussions•Quickly built relationships with clients and internal teams

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  White Hat Agency

  Oct 2018 - Mar 2021

  Account Manager

  •Account lead for agency clients•Owned client relationships at the senior and C-suite level•Guided and mentored SAEs, Account Executives and Account Coordinators by reviewing and helping develop creative briefs, marketing strategies, schedules and budgets•Supervised agency-client communication, from project strategy through design and production •Directly oversaw agency hours and monthly billings of assigned clients•Worked with ownership to identify areas of growth for the agency and client scopes of work Show less

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  Haute

  Apr 2021 - now

  • Director of Key Accounts

    Jul 2023 - now

  • Account Director

    Apr 2021 - Aug 2023