Daniel Mooney

Experience

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  CsC eSports

  Jun 2010 - Apr 2011

  ESports team manager

  CsC eSports started as a gaming community in 2010. A social hub for Competitive & Casual gamer's a like. We quickly grew to be the home of many start up teams wishing to make a name for themselves in the ever growing world of online gaming.

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  UNiTE Gaming

  Apr 2011 - Apr 2014

  Founder

  I have built UNiTE Gaming from the ground up, at the forefront of the fastest growing entertainment category: Competitive and Consumer Video Gaming.UNiTE was a leading professional team in eSports across the Call of Duty franchise.We have grown to become one of the community's, fans and business preferred teams as one of the market leaders in brand marketing.

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  Riot Games

  Oct 2013 - now

  Managing Riot direct-to-consumer operations in EMEA.Providing regional insight and direction to product category managers on Riots D2C sales trends and performance.Identifying and building upon opportunities to elevate Riot's merchandise product offering and providing our players with the opportunity to express their fandom and love of Riot's IP's. My role encompasses many aspects of the merchandise & licensing ecosystem such as: * By product and category performance analysis.* Project management of several large cross-team collaborative projects. * EMEA licensee go-to-market strategy for key products and collections and integration with Riot's publishing teams. * Vendor management working with multiple third party vendors that represent Riot Games aligning them with our customer values and player focused approach ensuring a cohesive and smooth day to day operation of our merchandise business in Europe. Show less Managing supply and distribution of League of Legends merchandise.Working hand in hand with counterparts in purchasing and our distribution centers and customs to ensure a smooth process from start to finish. My role encompasses many aspects of merchandise ecosysten such as: * Live event booth preparation, event planning, staffing, product selection, logistics dealing with counterfeit product sellers.* Logistics and supply needs from customs clearance and rollout of product to territories & manage relationships with wholesale vendors to managing expectations and supporting communications and planning around pre-order sales.* Internal communications working with out local country teams to ensure they are up to date on sales, announcements and potential pain points to ensure expectations are always set and that our players always receive the best possible experience.* Vendor management working with multiple third party vendors that represent Riot Games aligning them with our customer values and player focused approach ensuring a cohesive and smooth day to day operation of our merchandise business in Europe. Show less Part of the EU community events team concocting, constructing and overseeing player-centric events across all of Europe. Encompass the support of everything: from the plans for tournament activities and trade show presentations to booth organization, social events and digital platform development for the live event ecosystem. Execute on plans with precision and skill, while defeating any challenges along the way. My enthusiasm for gaming enables me to move fluidly within the hectic world of live events and bring energetic and exciting experiences to European players.In this time programs I ran included:* Prize plus - Where I was the primary point of contact for all European third party organisers hosting live League of Legends tournaments throughout Europe.* Viewing parties - Leveling up, supporting and building a network of community organisers and gaming venues that broadcast League of Legends to players across Europe. * Coke cinema viewing parties - Working with other Rioters to develop a pan European plan to ensure our partners were tooled for success in their markets.*Worlds 2015 - Working with some of Europes best talent to execute on a pan European and local level community engagement opportunities, publishing and logistical operations to ensure Riots pinnacle esports event was a success. Show less

  • Consumer Products EMEA Operations Manager

    Jan 2023 - now

  • Commercial Operations

    Jul 2016 - Jan 2023

  • Out of Client Engagement - Product Management

    Dec 2015 - Jul 2016

  • Event Coordinator

    Oct 2013 - Dec 2015