Shreyas Gopal

Experience

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  GfK

  Jan 2011 - Sept 2011

  Surveyor

  - Conducted market research for Du - Ensured strict confidentiality of information and exercised complete professionalism.- Delivered timely reporting of surveys completed.- Achieved targets and delivered work productively.

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  Cavalia

  Mar 2014 - May 2014

  Usher

  - Controlled the crowd and made sure the show was run on time- Handled guests’ queries - Assisted guests to seats

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  Google Local Guides

  Jan 2015 - now

  Level 9 Google Local Guide

  Currently among the Top 1% Local Guides in Dubai* and Top 10% Local Guides in the World*¬ Google Trusted Photographer¬ 4,892 followers on Google Maps¬ 804 Reviews with 1.3M views*¬ 4110 Photos with 57.7M views*¬ 119 Street View Photos with 28.9M views*¬ Mapping and listing stores in Dubai *as of January 2025

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  University of Wollongong in Dubai (UOWD)

  Jun 2015 - Jan 2015

  Peer Tutor

  - Educated the peer on the topics that were unclear. - Supported the peer through the process- Tutored students for 100 level - 400 level subjects- Tutored 5 students in 3 subjects - Provided exam crash courses

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  Transmed

  Feb 2016 - Sept 2016

  Key Account Executive

  - Handled 16 store accounts (i.e. Union Co-op, Spinneys, Aswaaq, West Zone, etc.)- Visited 6 stores on a daily basis, ensuring 500+ SKUs were present and displayed according to planograms. - Executed in-store objectives of the business plans to achieve superior in-store presence through strategical positioning of products.- Obtained purchase orders from store managers in order to achieve sales targets.- Managed a team of merchandisers and assigned them tasks to be carried out in-store within set targets and deadlines.-Prepared monthly sales reports & presentations on a regular basis. Mostrar menos

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  University of Wollongong in Dubai

  Sept 2016 - Jan 2019

  Peer Tutor

  - Educate the peer on the topics that were unclear. - Support the peer through the process- Tutoring students for 100 level - 400 level subjects- Tutored 5 students in 3 subjects - Provide exam crash courses

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  First Resort Global Recruitment

  Mar 2017 - Jan 2017

  International Business Development Executive

  - Working closely with the Business Development Manager.- Increase the Company' s presence within the Middle East region- To identify, contact and develop relationships with potential new clients- Development of strategic relationships- Deliver excellent customer satisfaction- Negotiate with clients to secure new business- To achieve personal targets and objectives for new business activity- Networking with new contacts to develop and build on relationships- Demonstrating strong client relationship development activity- Lead generation, referencing, chasing missed deals and gathering market information Mostrar menos

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  Stanley Black & Decker, Inc.

  Feb 2018 - Jan 2022

  In my 12 months as an E-Commerce Trade Marketing Specialist I along with my team handled a portfolio of $24 Million for Stanley, DeWalt & Black & Decker's online presence, sell in and sell out for consumer appliances, hand tools, consumer power tools and professional power tools in UAE, KSA and Egypt.Strategy • Planned the strategy for the Ecommerce Team• Chose the right product mix for the various business partners• Managed the various digital channels • Forecasted the potential performance for the quarter• Strategized major events• Managed the stock in coordination with Operations department• Conducted research on categories for new product launches• Worked directly with senior management for product alignment with sales teams• Brainstormed for product launches and campaigns• Implemented Total Care initiatives• Improved the tools ratio on online platforms• Improved the cleaning products ratio on online platformsBudgeting and Finance• Managed the finances for for Marketing, Trade Marketing & Customer Service• Created the purchase orders for various departments• Maintained the reports for quarterly review• Provided a fortnightly report to respective department heads on the spend• Developed audit plan, perform audits, and present audit findings to managementRelationship management• Was the point of contact for agencies• Was the point of contact for sales teams throughout GCC• Liaised with agencies over the world Communication• Communicated about new product launches to the stakeholders• Looped in stakeholders for the quarterly performance of various ecommerce partnersCorporate Social Responsibility• Key member of the CSR planning committee• Developed the goals and responsibilities of the campaign• Kept track of project timeline • Liaised with agencies for preparing video content• Monitored of content to meet brand and company guidelines Mostrar menos In my 16 months as a Brand & Communications Executive + Trade Marketing Support I handled the artworks, branding, communications and manuals for over 40 projects while supporting the Trade Marketing Manager launch the new line of cleaning products in MENA. Achievements: Winner of 2 Stanley Black & Decker WIN Awards. - CSR Initiative - December 2020- EHS Initiative - April 2021I worked primarily on Black & Decker Home Appliances, my role required me to carry out the below activities: - Managed project timelines- Assisted Trade Marketing with in-store branding & support - Assisted in designing the offline stands for instore executions - Liaised with sales teams to understand the requirements for instore executions - Drove the instore branding for the cleaning category- Assisted and Coordinated with event executions- Managed relationships with suppliers and agencies- Briefed agencies on potential launch projects - Worked closely with the research and development department to improve product - Managed budget and handled the PO and invoices for suppliers- Followed up on the product innovation team in China and UK for updates- Prepared ‘Product brief document’ working with Product Team- Re-validated information on GB artwork with Engineering and Product Team to ensure adherence to brand guidelines, IM Translations as per local compliance requirement in GCC- Shared final artworks with factory and re-validate the final layout and content before it goes out for mass printing- Reviewed final gift box artwork once first batch of production reaches MEDC- Assisted in POS (stickers, leaflets, display stands etc.) creation for critical categories- Assisted in creation of Product Gift Boxes for the Black+Decker Home Appliances range - Key member of the CSR Committee Mostrar menos In my 8 months as a Brand & Communications Executive I have handled the artworks, branding, communications and manuals for over 35 projects. I work primarily on Black & Decker Home Appliances, my role requires me to carry out the below activities: - Managed project timelines- Manage relationships with suppliers and agencies- Briefed agencies on potential launch projects - Worked closely with the research and development department to improve product - Managed the budget and handled the PO and invoices for suppliers. - Followed up on the product innovation team in China and UK for updates- Prepared ‘Product brief document’ working with Product Team.- Was a part of weekly calls to update all stake holders regarding progress of artworks for all active projects. - Re-validated information on GB artwork with Engineering and Product Team to ensure adherence to brand guidelines, IM Translations as per local compliance requirement in GCC. - Rating Label and Master carton artwork creation in consultation with Product Team. - Updated all artworks in the central database on a regular basis for product/engineering & sourcing team. - Shared final artworks with factory and re-validate the final layout and content before it goes out for mass printing. - Reviewed final gift box artwork once first batch of production reaches MEDC. - Assisted in POS (stickers, leaflets, display stands etc.) creation for critical categories. - Assisted in creation of Product Gift Boxes for the Black+Decker Home Appliances range - Archived all POS artworks. - Tracked payments for the vendors, agencies and suppliers for artworks- Assisted in video content creation for critical categories. - Key member of the CSR Committee- Part of the team that led the B+D Fun Drive Campaign at the GulfNews Fun Drive. Mostrar menos In my 12 months as a Marketing Executive, I handled the artworks, branding, communications and manuals for over 60 different projects. I worked primarily on Black & Decker Home Appliances, my role required me to carry out the below activities: - Assisted E-com team with content.- Worked extensively with Trade Marketing on campaigns to drive brand awareness. - Managed project timelines.- Briefied agencies on potential launch projects - Devised color scheme and branding for photo-shoot samples. - Prepared ‘Product brief document’ working with Product Team.- Part of weekly calls to update all stake holders regarding progress of artworks for all active projects. - Re-validated information on GB artwork with Engineering and Product Team to ensure adherence to brand guidelines, IM Translations as per local compliance requirement in GCC. - Rating Label and Master carton artwork creation in consultation with Product Team. - Updated all artworks in the central database on a regular basis for product/engineering & sourcing team. - Assisted in updating records & artworks based on local compliance requirements. - Shared final artworks with factory and re-validate the final layout and content before it goes out for mass printing. - Reviewed final gift box artwork once first batch of production reaches MEDC. Mostrar menos In my 6 months as an Intern I handled the artworks, branding, communications and manuals for over 20 different projects. I worked primarily on Black & Decker Home Appliances, my role required me to carry out the below activities: - Managed project timelines- Managed relationships with suppliers and agencies- Briefied agencies on potential launch projects - Managed budget and handling the PO and invoices for suppliers. - Devised color scheme and branding for photo-shoot samples. - Prepared ‘Product brief document’ working with Product Team.- Part of weekly calls to update all stake holders regarding progress of artworks for all active projects. - Re-validated information on GB artwork with Engineering and Product Team to ensure adherence to brand guidelines, IM Translations as per local compliance requirement in GCC. - Rating Label and Master carton artwork creation in consultation with Product Team. - Updated all artworks in the central database on a regular basis for product/engineering & sourcing team. - Assisted in updating records & artworks based on local compliance requirements. - Shared final artworks with factory and re-validate the final layout and content before it goes out for mass printing. - Reviewed final gift box artwork once first batch of production reaches MEDC. Mostrar menos

  • E-Commerce Trade Marketing Specialist

    May 2021 - Jan 2022

  • Brand & Communications Executive + Trade Marketing Support

    Jan 2020 - May 2021

  • Brand & Communications Executive

    Jan 2019 - Mar 2020

  • Marketing Executive

    Jan 2018 - Jul 2019

  • Marketing Packaging Intern

    Feb 2018 - Jul 2018
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  EAJ International

  Jan 2022 - now

  Trade Marketing Manager - Domestic & GTR

  In my 35 months as a Trade Marketing Manager, I along with my team handles the marketing of Cigars, Cigarettes, Vapes, Heat Not Burn and Other Tobacco Products in various regions of Africa and Middle East.I work primarily on the cigarettes, cigars, vapes, heat not burn and other tobacco products portfolio, my role requires me to carry out the below activities: - Crafting new product development with the principals based on market feedback. - Executing the annual trade support plans across the various trade channels according to the roadmap and in line with the brand strategies and priorities.- Coordinating with the stakeholders to develop different visibility solutions and planograms for the cigars, cigarettes and other tobacco products portfolio.- Ensuring customer compliance is in line with all contractual agreements in different channels and outlets.- Ensuring proper installation and maintenance of all trade solutions to maximize brand visibility and shelf shares.- Tracking and reporting all competitor trade marketing activities. - Assist in developing and executing consumer promotions in all markets. - Ensuring that the local market data is constantly up to date and complete to include all relevant information. - Aligning with agencies for designs and logistics related work in line with trade marketing Mostrar menos