Phasit Patarateeranon

Experience

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  CP ALL Plc

  Dec 2019 - May 2020

  Management Trainee at CPALL Public Company Limited

  Future leader program (FLP)• Developed business strategies for 7-Eleven retail stores• Provide recommendations in order to develop the business strategic planning to develop sales, profit and brand awareness• Initiate and driving strategy business project of digital transformation in CPALL

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  Wongnai.com

  Jun 2020 - Dec 2020

  Sales Management Analyst

  • Managing sales performance by indicating target KPI and commission scheme• Coordinate with business development to design sales planning, processes and prepare sales summary report with business development team• Initiated new method of restaurant acquisition planning, developed tactical go-to-market strategy and half-year financial projection plan

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  ACommerce

  Jan 2021 - Aug 2023

  • Plan client roadmaps, backed by data or industry best practices• Work with media optimization team to execute plans to meet the targets• Establishing internal budgets with the company and external budgets• Collaboratively work with design, sales team, creative, advertising, account management, accounting and other team members from various departments dedicated to the same client account• Provide performance reports, demonstrating deep understanding of each media channel and areas that clients need help• Initiate ways to improve client performance and team efficiency• Consult and grow client’s businesses by developing data-driven sound online marketing strategies and media plans that meet business objectives• Identifies opportunities to grow business with existing clients Show less

  • Supervisor Marketing Planning & Strategy

    Jun 2023 - Aug 2023

  • Senior Marketing Planning & Strategy

    Mar 2022 - Jun 2023

  • Marketing Planning & Strategy Analyst

    Jan 2021 - Mar 2022
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  Central Marketing Group (CMG)

  Aug 2023 - now

  Commercial and Campaign Analyst Manager

  • Developed and implemented strategies to drive revenue growth and enhance customer engagement• Analyzed data insights from various platforms such as Google Analytics, Facebook, Google Ads, and Shopify to provide strategic recommendations and optimize marketing campaigns• Collaborated with cross-functional teams to optimize campaigns based on data-driven and identified trends to inform pricing, promotions, and inventory management• Played a key role in a Big Data project at CMG, structuring the GCP to sync Google Analytics and integrated Shopify data to allow real-time performance monitoring, enhancing decision-making and campaign optimization Show less