Roxana Beyranvand

Experience

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  Beyran Corporation

  Jan 2000 - now

  • Developing and implementing strategic marketing communications plans.• Managing website messaging and content. • Responsible for internal and external communications. • Advising and supporting President with new business opportunities and partnerships. • Crafted content for strategic communications and marketing.• Responsible for conveying organization's internal and external messages. • Managed online website content.• Performed requested customer and market research. • Served as support to President for business development and partnership opportunities. • Balanced accounting: updated company’s checks, deposited/ reconciled utilizing Quicken • Recommended plan/ developed draft for a new visually appealing website

  • Marketing Communications Director (part-time/full-time)

    Mar 2015 - now

  • Marketing Communications Manager (part-time/full-time)

    Feb 2009 - Feb 2015

  • Administrative Assistant (part-time/full-time)

    Jan 2000 - Jan 2009
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  Labor Council for Latin American Advancement (LCLAA)

  Jun 2003 - Aug 2003

  Administrative Assistant (Internship)

  • Edited newsletter articles, leadership manual and entered membership data• Participated in convention arrangements and coordinating events

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  Law Office of Maribel LaFontaine P.C.

  Jun 2004 - Aug 2004

  Bilingual Administrative Assistant (Internship)

  • Created an index doc file: a central location of documenting for all clients• Handled TIMEMATTERS: QuickBooks document library for organizing client file folders• Performed administrative duties: answered calls, set appointments/consultations, etc.• Translation and interpretation services for clients (English/ Spanish)

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  Arts on the Block

  Oct 2004 - Sept 2005

  Apprentice Artist (Internship)

  • Created designs and art mosaics • Designed and displayed mosaic mirrors at National Children’s Hospital

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  Access Montgomery

  Jun 2007 - Aug 2007

  Marketing Assistant (Internship)

  • Created a new design for Access Montgomery’s brochures • Organized press releases and other forms of advertising

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  Comcast SportsNet

  Jun 2008 - Aug 2008

  Sales and Marketing Assistant (Internship)

  • Conducted Internet research on potential prospects using Qualitap software• Accompanied AE’s on sales presentations • Developed and presented a sales pitch

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  Baltimore Clayworks

  Jan 2009 - May 2009

  Marketing Internship (Undergraduate Senior Practicum)

  • Assisted with moving organization from print and mail to electronic web presence • Supported exhibit preparations for gallery events

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  Notre Dame of Maryland University

  Sept 2009 - Sept 2010

  Graduate Assistant, Student Life Department

  • Planned, prepared and facilitated monthly campus activities and events• POD (“Person On Duty” to respond to incidents in resident halls)

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  Baltimore Office of Promotion & The Arts

  Jan 2010 - Jan 2015

  Production Assistant (Contractor)

  Production Assistant for Baltimore's Office of Promotion & the Arts for City events such as: Artscape (largest free arts festival in America), Book Festival, and Sailabration.

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  City of Baltimore, Mayor's Office

  Jun 2010 - Aug 2010

  Mayoral Fellowship, Office of Promotion & the Arts

  • Charm City Stage Manager for Artscape Festival• Assisted with logistics components as information binders, meetings, etc for July 4th fireworks celebration, Americans For The Arts Conference and Baltimore Book Festival• Ambassador who represented BOPA at Baltimore’s Independent Music & Arts Festival• Worked with communications department to maintain current information on BOPA website• Proposed new BOPA strategic communication plan to Mayor Stephanie Rawlings-Blake

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  PRIME AE Group, Inc.

  Jan 2011 - Dec 2015

  Communications Liaison Role:• Developed into new role within the Marketing Team and effectively launched contemporary communications strategies.• Created robust Communication Plan and successfully implemented initiatives.• Managed company website using WordPress program.• Established and managed Facebook page.• Designed and distributed firm news email updates using Constant Contact program.• Managed social media channels: LinkedIn and Twitter.Marketing Coordinator Responsibilities:• Assisted with all aspects of the firm’s overall proposal and pre-qualification development consisting of proposal schedule, response plan, proposal outline, outreach to sub-consultants, assembling resumes, projects, narrative, organizational charts, packaging proposal and meeting deadlines. Used Cosential and Deltek web-based data systems.• Collaborated with technical staff of engineers and architects to develop technical sections for marketing proposals. Show less • Managed Communications Team and developed yearly strategic Communications Plans• Lead Communications Team in producing all Public Involvement print and electronic outreach material, project website content, and managed social media outlets • Coordinated communications between Communications Team, Public Involvement Manager, and Community Liaisons• Served as an advocate for the Red Line to build and maintain positive public relationships• Assisted with translation of public outreach materials from English to Spanish language• Utilized Salesforce, QAQC, and ProjectWise to document Public Involvement Team and Communications Team efforts Show less • Effectively managed stakeholder relationships as the Community Liaison for downtown area of the project through community association meetings, public outreach, and neighborhood presentations. • Assisted with Art-in-Transit program.• Translated public outreach materials from English to Spanish. • Assisted Communications Team with development of Communications Plans and strategies.• Supported Communications Team with producing website content and Public Involvement outreach materials including newsletters, fact sheets, fliers, and other project materials. • Updated social media outlets for Facebook and Twitter. Show less • Supported two Community Liaisons who were main points of contact for community stakeholders.• Provided administrative support to assist with effectively building relationships with community stakeholders through meetings, presentations, and developing an in-depth knowledge of communities’ perspectives, priorities and concerns.• Acted as Quality Assurance/ Quality Control (QAQC) for all documents sent to Salesforce Program and Document Control (DCC) for retention in ProjectWise. • Managed logistics and coordination for meetings and events in coverage area. Show less

  • Communications Liaison/ Marketing Coordinator

    Aug 2015 - Dec 2015

  • Public Involvement Communications Manager/ Community Liaison at the Baltimore Red Line Project

    Mar 2014 - Jul 2015

  • Communications Specialist/ Community Liaison at the Baltimore Red Line Project

    Sept 2012 - Feb 2014

  • Community Liaison Assistant at the Baltimore Red Line Project

    Jan 2011 - Aug 2012
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  Baltimore Collegetown Network

  Jan 2016 - Oct 2018

  Program Manager

  Shuttle Program:• Managed the Collegetown Shuttle, one of the organization’s principal programs that transports nearly 100,000 riders each year between six colleges and area destinations. • Cultivated relationships with contractors and colleges, created reports, directed communication and outreach, and advocated for the transit needs of students in the region.• Conducted RFP process that resulted in selection of new bus tracking vendor. • Coordinated new bus system upgrades including schedules, operations, signage, website features, tracking app and communications. • Launched annual Shuttle Survey to riders. Implemented adjustments for system and routes from data. Collegetown Student Survey:• Led student survey outreach campaign (Survey Monkey) and analyzed data that helped guide board members to identify priorities and goals for next five-year collective institutional strategic plan. Communities of Practice:• Facilitated communities of practice groups, bringing staff from 14 colleges for collaboration such as achieving goal to create one registration form accepted by all for Baltimore Student Exchange Program. Career Connection Programs and Activities:• Executed Internship Bootcamp: Creating an Internship Program for fifty employers seeking to hire interns. Partnered with Baltimore County, Maryland Career Consortium (MCC), and UMBC. • Partnered with campuses and stakeholders to offer students exposure for internship and career opportunities. Events included nontraditional career fairs and outreach such as Baltimore Innovation Week.• Designed new program, Explore Industry Days, to help introduce students to Baltimore industries.Promotion and Outreach:• Collaborated with 14 colleges and universities together with government, businesses, and community leaders to develop and market Baltimore as a vibrant place to live and learn. • Mentored three student interns. Show less

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  Sharp & Company, Inc.

  Oct 2018 - May 2019

  Project Manager

  • Delivered consultant full service communications that specialized in strategic branding and public involvement for transportation clients such as Virginia Department of Transportation, Maryland Department of Transportation, the District Department of Transportation and the Montgomery County, MD, Department of Transportation.• Supported strategic and tactical operation of projects.• Planned, organized, and executed public information plans and outreach campaigns. • Coordinated with staff to complete assignments by requesting other company services (examples included creative services, public meetings staffing, reports, media services, PR services). • Oversaw development of content for project websites, public meetings, and outreach materials.• Coordinated with client and creative team for development and approvals of project materials. Show less

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  City of Baltimore

  Oct 2019 - Feb 2024

  Promoted to Senior Program Manager from Program Manager

  • Senior Program Manager, Mayor's Office of Performance and Innovation

    Jun 2022 - Feb 2024

  • Program Manager, Mayor's Office of Performance and Innovation

    Oct 2019 - May 2022
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  MTA Maryland

  Jan 2024 - now

  Director, Rider Experience