Geoffroy Cazenave

Experience

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  Green Cars Club / Club des voitures écologiques

  Mar 2011 - Aug 2011

  Junior Consultant

  Le Club des Voitures Ecologiques (Green Car Club) is a Paris-based organisation that brings together international and French politicians, CEOs and alumni to promote and deploy “green and clean” cars.- Liaised with local authorities and relevant decision-makers on topics related to green cars,- Organised monthly events with French policy-makers and stakeholders from the green sector, allowing members to advocate for their positions,- Organised and managed, more specifically, a meeting of 500 members, including a VIP dinner with high-level local authority officials and CEOs- Represented the Club at a European Forum as part of the French senator Louis Nègre’s delegation Show less

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  European Commission

  Oct 2012 - Feb 2013

  Communication, Networks and Partnerships Assistant

  - Participated in the evaluation of calls for proposals, e.g. 54 Europe Direct Network selection- Created briefing notes for the Head of the European Commission Representation in France- Developed and managed website content

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  French Retail Association

  May 2013 - Apr 2014

  Junior Adviser in European Public Affairs, VIE UbiFrance

  - Developed FCD lobbying and advocacy activities on specific legislative files, e.g. Trade Defence Instrument Regulation, Official Controls Regulation, F-gases Regulation, and the Plastic Carrier Bags Directive,- Drafted briefing materials for FCD’s members on the evolution of EU policy on food, international trade, and environmental and internal market topics.

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  Young Professionals in Foreign Policy

  Nov 2014 - Feb 2018

  Director, Communications & Marketing

  - Created and implemented Communications Campaigns to launch YPFP new services for members (Launch of an application, development of new membership packages)- Built a marketing team to increase the marketing approach of the organisation- Developed and implemented a communication and marketing strategy- Led a full migration of the YPFP Brussels digital services (Emailing system, membership validation and event confirmation automatisation) to a new Customer Relations Management (CRM) (NationBuilder)- Developed partnership opportunities with external stakeholders of YPFP Brussels supporting the organisation communications efforts- Coordinated the communications requests from other YPFP departments (Leadership, Membership, Programme and Security & Defence teams)- Created the Rising Star Award- Oversaw weekly email communications to over 2,000 Brussels-based members as Communications officer- Managed a team of seven staff- Promoted from Deputy Director to Director in November 2016- Promoted from Communications Officer to Deputy Director in February 2016 Show less

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  LOGOS Public Affairs

  May 2015 - May 2016

  Consultant

  - Managed the daily EU bulletin content covering LOGOS Public Affairs activities and general news on EU political affairs- Assigned as Consultant for FEDRA (90%)

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  Federation of Regional Growth Actors in Europe (FEDRA)

  May 2015 - May 2016

  Communications and Programme Development Officer

  - Planned and managed FEDRA’s external communications: website content and design management, press releases, e-blasting to the regional press and youth in the regions (with more than 8,000 hits in the first 5 months)- Drafted briefings and strategic documents for the development of the federation- Managed a team of three staff

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  Solar Heat Europe (ESTIF)

  Sept 2016 - Dec 2018

  Communications Manager

  - Led the creation and implementation of Solar Heat Europe communication and membership strategy and action plan- Managed and coordinated communication activities related to EU projects (i.e. LabelPack A+), such as communications campaign and press activities- Developed and implemented ad hoc communications campaigns linked to the European policy evolution (#noWildElectrification)- Led a full-in house rebranding of European Solar Thermal Industry Federation to Solar Heat Europe- Participated in the organisation’s fundraising efforts by drafting applications for EU funding- Managed the Solar Heat Europe Press Relations: wrote press releases in a highly political context and answered journalists queries- Implemented the Solar Heat Europe political positions throughout the Communications channels to support the organisation advocacy outreach- Developed new members’ services to increase the added value of the organisation’s membership- Promoted from Communications Officer to Communications Manager in September 2017 Show less

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  IUCN

  Jan 2019 - Dec 2021

  Congress Communications Officer

  - Coordinated the IUCN Congress communications- Managed the website content in the three official languages (EN, FR and ES)- Managed the relationship with a State administration and government (France) on communications issues- Created and implemented the Congress communications strategy- Advised on the Congress crisis communications (including due to the COVID-19 pandemic)- Led, created and managed the content marketing materials (online and physical) : articles, interviews, brochures and videos- Managed an approx. CHF 300k media partnership with France Médias Monde (France 24, RFI, Monte Carlo Doualiya)- Navigated in multi-layered environments with complex partners to meet the Congress communications strategic needs- Managed the relationships with external service providers and ensured outputs’ delivery, even on short deadlines- Advised the IUCN Global Communications Manager on the CHF 850K Congress communications budget- Managed data (monitoring, reporting and learning) on the Congress communication channels and outputs- Supervised staff’s deliverables Show less

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  UNICEF

  Sept 2022 - Jan 2023

  Social Policy and Communications Officer

  - Developed detailed communications strategies on the social and economic impacts of the geopolitical context and the wider economic crisis in Europe and Central Asia.- Managed the communications strand of the Connecting partnership, working with partners to support young Ukrainian refugees in the bordering countries of Ukraine. - Developed regular, clear, and compelling messaging on UNFCCC COP27, UN International Day for Persons with Disabilities, and on the economic crisis related to the conflicts in the region and its impact on children for various audiences.- Supported content development for Social Policy newsletters, including contributions to the global newsletter.- Supported the finalization and the rollout of advocacy and communication strategy to support routine immunization in close collaboration with the UNICEF ECARO Communications and health teams. Show less

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  Ad Terra

  Feb 2023 - now

  Communications Manager

  - Develop and implement Ad Terra Group’s and its subsidiary’s communications strategies- Manage media relations, public relations and campaign communications for Ad Terra and Ad Terra’s operating subsidiaries, incl. press releases in French, German, and English- Manage Ad Terra’s and its subsidiaries’ brand assets and evolution- Advise senior leadership on marketing, branding, event planning, content development, and client engagement, and deliver media training for executives- Lead communication and marketing projects to enhance the organisational positioning of Ad Terra and its subsidiaries- Produce content, incl. in-house video series, articles on scientific topics, 3D models, infographics and blog pieces- Manage the companies’ channels (websites, social media, incl. internal channels) Show less