Josh Sheehan

Experience

• 

  BillCutterz.com

  Jan 2014 - Jul 2015

  Marketing Coordinator

  Responsible for campaign ideation, creation, and execution with the goal of generating leads. Reported campaign results to ownership. Worked to establish a partner referral program responsible for generating $25,000 in a 6-month period.

• 

  SWBC

  Jul 2015 - now

  Responsible for analyzing campaign performance and making recommendations to increase campaign effectiveness. Report on all marketing efforts spanning every sector of the financial services industry including b2b, b2c, and b2b2c. Work with marketing project managers and 20+ division executives to determine key performance indicators that are used to measure campaign success. Determine relevant dimensions and metrics attributed to each of the core digital channels utilized in campaign execution including; organic and paid search, organic and paid social, display targeting, re-targeting, and email. Responsible for evaluating digital campaign efforts to determine if they are meeting stated goals. Work with internal teams to pivot strategies when necessary given negative performance observations. Show less

  • Digital Marketing Manager

    Jun 2022 - now

  • Senior Marketing Analyst

    Jan 2019 - now

  • Marketing Analyst

    Jul 2015 - Jan 2019