
Geoff Green
Sales & Design Manager

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About me
Sales Director at MiTek Mezzanine Systems, designing, producing and installing mezzanine structures worldwide.
Education

Bethany High School
1981 - 1989
Experience

GARDNER MEZZANINES LTD.
Jul 1989 - Jun 2011Sales & Design ManagerFollowing the completion of A-Level studies, I began working with Gardner Mezzanines, taking on a number of roles over two decades. These include: Mezzanine Flooring Installer, Fabricator, Surveyor and Designer and Sales. My sales role quickly developed following success as an Area Sales Engineer. This led to my promotion as Southern Area Sales Manager with sole responsibility for setting team objectives and sales targets which the team consistently exceeded month-on-month.

Trade Mezzanines Ltd & Mezzanine International Ltd
Jul 2011 - nowSales, Design & Fabrication, Product Development ManagerInitial responsibility to increase the presence of Trade Mezzanines throughout the South East of England, and undertake contract negotiations with new clients, as well as carry out detailed site surveys and costing and converting this into new business. Within 12 months, I was tasked with moving into the production department to advise the business on how to increase the manufacturing capacity of Mezzanine International, our parent company, and the UK’s number 1 supplier of mezzanine flooring (Plimsoll 2015). Together with the design team, we developed and improved the features and functionality of our design and contracts managements software, both streaming our systems and driving the internal efficiency of the entire Group. The result for the Group, including Trade Mezzanines is that we can identify ways to cut costs and leads times, savings we pass on to our partners to help reinforce their profits and profile.Gradually the role has developed to become predominantly focused on the development of Trade Mezzanines as its own standalone business. In the last three years we have witnessed the business steadily grow as our trade partner’s average order value has risen, and our detailing team has doubled, again resulting in reduced installation time for our customers.Mezzanines as becoming its own stand alone manufacturing entity which continues to grow. Show less

Trade Mezzanines Limited
Apr 2014 - Jul 2017DirectorWorking directly with the Managing Director, I help formulate and implement the business plan for an organisation with offices across the UK, and a multi-million pound turnover. Day-to-day, I am actively responsible for selling our mezzanine service, undertaking surveys and producing designs and quotations in line with our trade partners' technical and commercial requirements through to overseeing the buying, production and schedule of works. I manage a team of technical sales people as well as designers and detailers and production professionals. Show less

Mezzanine International Group
Jul 2017 - Jul 2017UK Sales Director - a MiTek / Berkshire Hathaway CompanyReporting directly to the Managing Director, I am responsible for the formulation and execution of the group sales strategy, specifically growing our multinational client base. My day-to-day goings include;• Lead generation • Setting group and divisional sales and profit targets • Business leadership to board-level• Efficient multi-tasker and solid planner• Budget development and management • People management • Managing and supporting the growing sales team.In addition, utilising my multidisciplinary mezzanine surveying, design, costing and installation skills to contribute to the rationalisation, as well as the research and development of new mezzanine products for Mezzanine International Group.“Geoff has been an essential part of the sales success at Mezzanine International since 2011, consistently exceeding sales targets through his strong business development, key account and people management. His hard work and passion for the business has delivered steady growth, and we see Geoff taking this tremendous work ethic forward to his new role,” said Scott Chambers, Managing Director of Mezzanine International. Show less

MiTek Mezzanine Systems
Jul 2017 - nowSales DirectorMiTek Mezzanine Systems provides custom-engineered mezzanine systems with the speed and flexibility you need to drive your business forward. With a focus on global partnerships and local solutions, our dedicated teams’ operation within North America, Europe and United Kingdom and engineer integrated solutions for all types of logistics and manufacturing facilities. We are driven by our customers’ success.I was appointed as Sales Director for Mezzanine International in 2017; within this role I work on the execution of the sales strategy, focusing on growing our multi-national customer base.As Sales Director, I am responsible for setting and achieving group and divisional sales and profit targets as well as; • Lead generation• Sales & client account management• Business leadership to board-level• Budget development & management• Overseeing the growing sales team• People management • Financial and performance management Show less
Licenses & Certifications
- View certificate

Leading the MiTek Way - Team Accelerators
MiTek USAAug 2022
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