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Elsa Shervin

Elsa Shervin

MIS Internship

Followers of Elsa Shervin558 followers
location of Elsa ShervinSan Jose, California, United States

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  • Timeline

  • About me

    Sr. Global Product Manager @ Align Technology | MBA

  • Education

    • Houston Community College

      2017 - 2019
      Certificate Level 2 Digital Communication and Media/Multimedia

      Related courses: Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe Premiere pro, Adobe Dreamweaver, HTML & CSS coding, Basic of design, Interface Design

    • University of Houston-Clear Lake

      2014 - 2016
      Master of Business Administration (M.B.A.) Marketing/Marketing Management, General

      Related Courses: Brand Management, Executive Decisions in Marketing, Basic of Marketing, Stratic Management Seminar, Financial Analysis

    • SheikhBahaeei University

      2008 - 2012
      Bachelor of Business Administration (B.B.A.) Business Administration and Management, General

      Related Courses: Basic of Management, Basic of Marketing, Risk Management, Management Project, Management Information System, Entrepreneurship, Accounting I & II, Principle of Finance I & II

  • Experience

    • Pitchesh Foolad Sepahan

      Feb 2012 - Nov 2012
      MIS Internship

      Reviewed and analyzed organizational chart.Improve organizational information system by adding two primary divisions, HR and ISO.Improved information system by creating a new selling and pricing process .

    • BANAFAN

      Apr 2013 - Sept 2013
      Internship

      Trained and assist in Web presence Improve Web presence and optimize search engine (SEO)

    • University of Houston-Clear Lake

      Jan 2014 - May 2016

      Performed research content small businesses place on their website to optimize their search engine. Data collecting and data analyzing on small businesses Web presence and SEO. Graded and assistant for three courses titled "Management Theory and practice","Strategic Management", and "Organizational Communication"

      • Research Assistant

        May 2015 - May 2016

      • Instructor Assistant

        Jan 2014 - May 2016

    • Jeanchi Inc

      Aug 2016 - Apr 2020
      Marketing Specialist

      • Develop social media content, strategies and campaigns on Facebook and Instagram which increased the number of active followers by 240% and 120%. • Run and manage events which boost off season sales by 5%. • Manage Email Marketing and structure email template by implementing 3 visuals, 3 bullet points, short paragraphs and calls to action, increasing click rates from 0.6% to 10%. • Implement SEO best practice and optimized website, which increased organic traffic and boost conversion rate to 4%. • Recreate, write and manage website content by implementing keywords and mega tags which improved the website ranking on Google, Bing and Yahoo from number 11th to 3rd. • Design graphics for print ads, email marketing campaigns and event promotions.• Apply HTML and CSS to improve web presence and website readability. Show less

    • Align Technology

      Apr 2020 - now

      • Sr. Global Product Manager

        Jul 2023 - now

      • Global Product Manager, Product Innovation

        Jun 2021 - now

      • Global Product Specialist, Product Innovation

        Apr 2020 - Jul 2021

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Elsa Shervin
      Best Empirical Paper Small Business Institute Feb 2016 Won 2016 competitive paper award for Best Empirical Paper- Internet Presence as a Small Business Capability: The Case of Mobile Optimization from Small Business Institute. http://www.smallbusinessinstitute.biz/Paper-Awards