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Anand Konda

Anand Konda

Research Analyst

Followers of Anand Konda2074 followers
location of Anand KondaArea Bengaluru dan Sekitarnya

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  • Timeline

  • Skills

    Market research
    Leadership
    Marketing research
    Marketing automation
    Digital marketing
    Data analysis
    Customer based marketing
    Team management
    Primary research
    Account based marketing
    Social media measurement
    Social listening
    Leadership development
    Business analytics
    Radian6
    Sysomos
    Account management
    Content strategy
    Analytics

  • About me

    With over 13 years of experience in Marketing, I am a research and digital marketing expert who leads the development and execution of customer-focused outreach (ABM) strategies at Platform9. I leverage my skills in social and digital analytics, research methodologies, and data-driven insights to identify, target, and engage high-value accounts across various industries and markets. My mission is to deliver personalized and relevant messages that resonate with the customers' needs, pain points, and goals, and to nurture long-term relationships that drive revenue growth and customer loyalty. I have a proven track record of spearheading the development of real-time monitoring systems, influencing cross-functional teams, and optimizing ABM campaigns and programs.

  • Education

    • London Business School

      2020 - 2020
      Mastering Digital Marketing: SEM, SEO, Social Media and Beyond

      Executive Education

    • IFIM Business School

      2009 - 2011
      PGDM-IB

      OPERATIONS & MARKETING

    • HelloTravel

      2004 - 2008
      Bachelor of Technology (B.Tech.)

      Mechanical Engineering

  • Experience

    • Empower Research

      Feb 2011 - Jul 2011
      Research Analyst

      Understand the art and science of Social | Research | Marketing

    • Genpact

      Jul 2011 - Nov 2013
      Business Analyst

      Monitor and measure media activity of clients across Healthcare, Technology, Automobile industries and provide competitive intelligence to support media planning and strategy

    • IBM

      Dec 2013 - Aug 2021

      Design and develop research methodologies and frameworks that can guide sales and marketing teams on Account Based Marketing Develop analytic tools to monitor and measure clients’ activity and provide insights for actions Provide objective view of the market and its impact on IBM, empowering IBMers to drive actions that grow business Support business units with objective view of market, competitors and measure world-wide marketing performance

      • Social Analytics Lead, Account Based Marketing

        Jun 2019 - Aug 2021

      • Marketing Analyst, Account Based Marketing

        Jan 2019 - May 2019

      • Senior Analyst - Market & Brand Research

        Jun 2017 - Dec 2018

      • Analyst - Social insights, Market Intelligence

        Dec 2013 - May 2017

    • Kyndryl

      Sept 2021 - Jul 2023
      ABM Strategist & Analytics Leader

    • Platform9

      Jul 2023 - now
      Head - Account Based Marketing

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Anand Konda
      ARF Great Mind - Innovation: Cross-Platform Advertising Research Foundation Aug 2017
    • Awarded to Anand Konda
      EmPower Excellence Award EmPower Research, a Genpact Company Jul 2012
    • Awarded to Anand Konda
      EmPower Excellence Award EmPower Research, a Genpact Company Jan 2012
    • Awarded to Anand Konda
      Bronze Award Genpact Mar 2013
    • Awarded to Anand Konda
      Trailblazer of the Quarter IBM Aug 2020
    • Awarded to Anand Konda
      Trailblazer of the Quarter IBM Agu 2020
    • Awarded to Anand Konda
      ARF Great Mind - Innovation: Cross-Platform Advertising Research Foundation Agu 2017