Daren Worcester

Experience

• 

  McCabe and Duval

  Jan 1999 - Jan 2000

  Copywriter

  • Experience commensurate with Perry & Banks position• Notable brand experience: Brigham’s Ice Cream, Puritan Medical Products

• 

  Perry Banks Kemp (now Perry & Banks)

  Jan 2000 - Jan 2002

  Copywriter

  • Created concepts and copy for print, television, and radio advertising; corporate collateral; direct mail; websites and multimedia presentations; capital campaigns; newsletters; and press releases• Managed multiple projects with strict deadlines• Notable brand experience: Advantage Payroll Services, Auburn Manufacturing, Cedars Nursing Care Center, Coastal Bank, Cross Insurance, DeLorme, Hussey Seating Company, International Paper

• 

  WhippleHill Communications

  Jan 2002 - Jan 2014

  • Managed a 20-person website development team servicing roughly 200 active projects• Quality assurance of SEO, information architecture, design, development, and software training services• Personnel management with emphasis on recruiting, interviewing, hiring, motivating, and assessing• Mediated customer issue resolution• Sales liaison helping to promote service offerings• Consulted with R&D on development of the company's CMS (content management system) product• Provided guidance to third-party design agencies• Created service-related documentationNotable accomplishments include:• Created a new, collaborative design methodology• Led the development of SchoolPress, a WordPress-based blogging product offering• Conceptualized and drove the creation of the company's SEO training and optimization services• Managed the service transition to onMessage, WhippleHill's newly created CMS with full responsive web design functionality• Conducted numerous webinars and conference presentations for large groups Show less • Managed all aspects of website development (information architecture, content development, design, programming and software training) for over 100 private school sites, including numerous award winners• Personally conducted the information architecture, content development and software training services • Developed an in-house project management website; created best-practice documentation to aid schools through the production process• Conducted presentations for large audiences at the company’s annual User Conference• Traveled and conducted meetings at schools around the world Show less

  • Director of Consulting Services

    Mar 2011 - Jan 2014

  • Account Manager

    Jun 2010 - Apr 2011

  • Project Manager

    Jan 2002 - Jun 2010
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  Blackbaud

  Jan 2015 - Nov 2020

  • Conceptualize, develop, write, and manage content for Blackbaud K-12's inbound marketing strategy, including eBooks, tip sheets, product collateral, and blog posts• Responsible for the vertical's SEO, digital marketing, and social media strategies• Produce the Blackbaud K-12 Get Connected podcast• Manage content and sessions for the annual K-12 user conference with nearly 750 attendees • Performed senior-level SEO and information architecture services• Created and implemented new services such as a Google Analytics Workshop and SEO Optimization• Liaison to Sales and Marketing• Performed numerous conference and webinar presentations • Managed an eight-person website team of developers and strategy consultants• Created and evolved the company's website development and strategic services, including information architecture, content marketing, and SEO• Served as a digital marketing thought leader for private schools through numerous conference presentations, webinars, and blog posts

  • Senior Content Marketing Manager, K-12

    Sept 2017 - Nov 2020

  • Senior SEO & Digital Marketing Consultant

    Jan 2016 - Aug 2017

  • Strategic Services Manager

    Jan 2015 - Jan 2016
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  Enrollment Management Association

  Nov 2020 - now

  • Built EMA’s B2C family marketing program from the ground up, incorporating a multi-touch strategy featuring SEO and content marketing, email marketing, SEM and digital ads, and social media• Developed Admission.org into a trusted resource for families and an inbound marketing platform for EMA and its member schools• Created a sponsorship program for Admission.org• Redesigned SSAT.org, streamlining content and navigation for a better user experience

  • Marketing Director

    Aug 2024 - now

  • Director of Family Marketing

    Aug 2022 - Aug 2024

  • Associate Director of Demand Generation

    Nov 2020 - Aug 2022