Lucy Davies

Experience

• 

  Superdream

  May 2014 - Sept 2014

  Account Executive
• 

  Tmwi

  Sept 2014 - May 2015

  Digital Executive (Content Marketing, SEO & Social Media)
• 

  Malvern College

  May 2015 - Nov 2016

  Digital Marketing Officer
• 

  ULTIMATESNOWSPORTS LIMITED

  Nov 2016 - Mar 2017

  Ski School Administrator
• 

  Oxbridge

  Apr 2017 - Feb 2018

  Digital Marketing Executive

  - Organic search optimisation, social media and content creation for the college- Writing and editing content for the college's website- E-mail marketing creation in MailChimp- Managing the college's social media accounts- Designing implementing and managing Twitter adverts and Facebook adverts- Liaising with agencies and supporting the college with website migration in August 2017; including advising on UX improvements, SEO and developments- Editing and updating the website using Wordpress CMS and sourcing/testing plug-insCustomer service over the phone as well as Live Chat on the website (Olark). Show less

• 

  Malvern St James Girls' School

  May 2018 - Dec 2019

  Marketing Manager

  - Managing social media accounts- Managing the new website project- Managing the SEO, Twitter and Facebook marketing, PPC marketing, and other digital advertising as well as the print advertising- Analysing the results of these campaigns and reporting on spend, audience and targeting- Writing creative briefs for the graphic designer and managing their schedule- Responsible for writing, producing and distributing MSJ News, the bimonthly school newsletter, and the annual magazine, the MSJ Beacon. Show less

• 

  The King’s School, Worcester

  Jan 2020 - Dec 2020

  Digital Marketing Manager (Maternity Cover)

  - Managing social media accounts and content for the school- Developing the annual digital marketing strategy for the Foundation (two Junior Schools, the Senior School and Sixth Form)- Developing and implementing the digital content and social media plan- Development and management of digital marketing campaigns (utilising a range of techniques including paid search, SEO, digital advertising and social) to raise awareness and drive online traffic to the School website- Maximising the impact of digital content across all platforms, providing analytics on ROI and impact. Show less

• 

  IRIS Software Group

  Dec 2020 - now

  Key Achievements:- Nominated for 'Employee of the Quarter' four times within the last 12 months- Maintaining a customer churn rate of less than 1% (0.67%)Responsible for:- Managing over 150 VIP customers with an average ARR of £60,000 concurrently and strategically- Driving client adoption and outcomes, leading to renewals, expansion, and advocacy- Handling day-to-day relationships and communication with customers to ensure success and growth- Acting as the primary point of contact for the customer, coordinating the deployment of resources to address issues and managing escalations- Conducting regular on and off-site meetings to understand and discuss customers’ business requirements and issues, exploring how the wider IRIS business can address and resolve these concerns- Serving as the 'voice of the customer,' providing feedback on how IRIS can better serve them to maximize customer success and retention- Maintaining a deep understanding of our product and assisting customers in adopting the most relevant features/functionality for their specific requirements- Improving upon existing approaches to customer success by creating resources that help customers achieve their goals through the adoption of best practices Show less - Championing my assigned product portfolio (our MIS - IRIS Ed:gen - and parental engagement platforms - IRIS Reach and IRIS Parentmail) to customers and also within the IRIS organisation.- Providing technical presales support to the IRIS sales teams, by delivering impactful product demonstrations and presentations to prospects and customers.- Listening to and understanding customer goals and challenges to help establish why IRIS would provide the best solution.- Assisting sales with qualification of opportunities, validation of technical requirements and providing appropriate product recommendations.- Answering technical questions, overcoming objections and helping sales to position IRIS against competitor solutions.- Assisting with responses to RFIs and tenders in time to meet submission deadlines.- Proactively collaborating with other teams such as Market Specialists, Product Management and Marketing to develop plans to impact the sales performance of your product portfolio. Show less - Demonstrating IRIS Ed:gen, our MIS, to schools, partners and MATs- Analysed market problems in order to identify upsell and cross-sell opportunities and build strategic upsell and cross-sell paths- Travelled to and worked with schools and MATs to identify market challenges and articulate how our solutions solve them- Acted as the link between product, sales, and marketing; supporting marketing with the creation of campaigns into its vertical markets- Internal and external sector thought leadership- Supported business case creation for new features or functions on products- Supported new product launches- Win/learn analysis including bids & RFPs Show less

  • Customer Success Manager

    Sept 2022 - now

  • Presales Consultant (Education)

    Dec 2021 - Sept 2022

  • Education Market Specialist

    Dec 2020 - Dec 2021