Jakob Fleiner

Experience

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  Self Employed

  Jan 2009 - Jan 2011

  Web Designer and Web Developer

  Design, development and management of websites, graphic design and social media for scandinavian companies such as Pluss Kompetanse AS, Ann limited AB, Slowmotion productions DA, Systemhelse AS and Human Architecture AS.

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  Naprapatlandslaget

  Aug 2009 - Jan 2011

  Web and Graphic Designer

  - Web development and management of Naprapatlandslagets website and blog.- Graphic design, print and digital (Indesign, Photoshop, Illustrator).

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  Oslo kommune

  Jan 2011 - Jul 2016

  Participated in project “Løftet” (“The Lift”) where 30 UX-designers, developers and content creators merged over 50 websites into one (oslo.kommune.no). We reduced over 60.000 web pages (🤯) to just over 8.000 while at the same time increasing user satisfaction / user task completion rate.I developed a data driven framework for systematically optimizing web content through web analytics and user feedback. You can read all about it at https://t.ly/-8CK (sorry, Norwegian only). • Responsible for external web sites• Merging of four major websites into one• Established web content strategy, focusing on making it easy for all users to complete their tasks. • Design and development of web components• Participated in a wide variety of marketing activities like video production, graphic design, print advertising, and social media management. • Responsible for internal and external websites

  • Content Designer

    Feb 2014 - Jul 2016

  • Web Editor, Agency for Urban Environment

    May 2011 - Jan 2014

  • Web Editor, Agency for Road and Transport

    Jan 2011 - May 2011
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  Dagbladet

  Aug 2016 - Jan 2018

  Web Analyst

  Tracking, visualization and analysis of user behaviour data on Aller Media sites such as Dagbladet, Din Side, Se og Hør, KK, Lommelegen.• Technical implementation of tracking across multiple sites in Google Tag Manager• Data processing and automation in Google Sheets• Visualization and analysis of traffic data in Google Datastudio and Google Analytics• A/B-testing and user testing

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  Visma

  Jan 2018 - Apr 2023

  Web Manager

  Responsible for Visma eAccounting product portfolio on Visma.no. I design, develop and write copy for product pages, landing pages, web tools, registration forms and purchase funnels. Then I track and analyze user behavior to optimize user experience and conversions. • Designing templates and components • Implementing design and functionality with HTML, CSS, and JavaScript• Writing clear and converting copy• Keyword analysis, content strategy and technical SEO• Tracking and analysis of user behaviour• A/B-testing, CRO, growth hacking• Page loading performance / Core Web Vitals• Campaign planning and implementation• 🚀 Increased trial sign up rate 19% by reducing web page loading speed. To analyse this experiment I had to build a custom A/B-testing tool because Google Optimize (ironically) has a significantly bad impact on loading performance.• Three months of experience as National Web Manager, helping a team of 20+ web editors reaching their goals. Show less

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  Compello

  Apr 2023 - now

  Web Manager

  I develop and manage our website: Compello.com. • Full stack development of our HubSpot CMS Theme using HubL, HTML, CSS and JavaScript. • Creating templates, databases and content for dynamic pages using HubDB. • Content creation, editing and publishing.• User behaviour tracking using Google Tag Manager, Google Analytics 4 etc.• Search Engine Optimisation (SEO).• Conversion Rate Optimisation (CRO) for e-mail subscriptions, demo signups and contact requests.• Created and launched our brand new website, including developing a custom HubSpot CMS Theme from scratch, in under three months. Show less