Stuart Roberts

Experience

• 

  Denbighshire Free Press

  Sept 1996 - Oct 1997

  News Reporter/Sport Editor

  First steps into journalism 'proper' at the paid-for weekly title, included training for professional qualification

• 

  Evening Leader

  Oct 1997 - Dec 1998

  Sub-Editor/Writer and Designer

  Week-day evening newspaper working on the sports desk across north Wales and the North West

• 

  Associated Newspapers

  Jan 1999 - Jun 2002

  Sub-editor

  Sub-editor, including design/lay-out, at Metro as the urban title evolved from launch to incorporate various regional editions

• 

  Teletext

  May 2002 - Dec 2005

  Sport News Editor

  Managing content for online, mobile, analogue, digital text and red button services, inlcuding Olympic Games, Euro 2004, Lions tours and other major international events. Role included operational management of projects, journalists, freelance plus technical development

• 

  Orange

  Jan 2006 - Jan 2007

  Deputy Home Page Editor

  Home Page scheduling, management and development plus CMS integration support. Delivery of plan for the exploitation of marketing strategies

• 

  SLR Media

  Feb 2006 - Apr 2008

  Director

  Editorial services - projects and commissions for online, print and digital media. Clients include the Rugby Football Union, Wanadoo, Orange and Associated Newspapers

• 

  ITV

  Jan 2007 - Aug 2012

  Establishing a new e-commerce capability, defining content strategy and optimising the customer lifecycle. Particular focus on driving acquisition, conversion and retention via emarketing, on-site merchandising and customer support channels. Definition and optimisation of strategic and tactical priorities for ITV Online and On Demand, including focus on data- and campaign-driven acitvity for ITV.com and ITV Player platforms around social media, front-door management, e-marketing and SEO. Operational delivery and development across ITV digital platforms, including ITV.com, video-on-demand services, social media, mobile and games. Portfolio also includes sports and news Development of concept, strategies and operational implementation for summer 2007 re-launch of video-on-demand website; managing relationships, projects and people; video services and management of ITV.com

  • Head of Content & Merchandising, ITV Player

    Oct 2011 - Aug 2012

  • Head of Audience Engagement

    Feb 2011 - Oct 2011

  • Head of Site and Customer Operations

    Apr 2009 - Feb 2011

  • Deputy Head of Content

    Jan 2007 - Apr 2009
• 

  EDF (UK)

  Aug 2012 - May 2024

  Leading a top cross-functional team through a cultural and technology transformation to deliver great CX and EX on customer-facing channels (digital, voice and messaging) Strategic and innovative leader of high-performing teams balancing customer and business needs - making change happen Experienced digital leader, defining channel (digital, chat / messaging, mobile) transformation strategy - and creating new experiences across both e-service and e-commerce to drive value, efficiency and meet customer needs Developing new customer-focused propositions and strategies to drive profitability, innovation and meaningful engagement across EDF Energy's B2C digital channels.

  • Product and Channels Transformation

    Oct 2021 - May 2024

  • Customer Experience & Service Design

    Apr 2020 - Oct 2021

  • Head of Digital Operations

    Oct 2015 - Apr 2020

  • Digital Propositions and UX Manager

    Aug 2012 - Oct 2015
• 

  The AA

  May 2024 - now

  Head of Digital Product