Aliaa Mohamed

Experience

• 

  SAP

  Jul 2014 - Sept 2014

  Marketing Research Internship

  • Conducted market research on youth and banking behavior in the UAE, surveying 2000 students in 1 week.• Developed advertising and video materials for the campaign, focusing on engaging the target audience.• Managed online survey data and analysis, providing valuable insights for decision-making.• Established and maintained the campaign website to ensure a seamless user experience.

• 

  Dow Chemicals

  Dec 2015 - Mar 2016

  Data Analyst

  • Prepared and submitted exception reports and KPIs to management for insights and decision-making.• Conceptualized automatic dashboard in Excel with info graphs and PowerPoint reports to enhance system efficiency.• Secured and maintained system integrity for timely product delivery.

• 

  Chalhoub Group

  May 2016 - May 2017

  Master Data Analyst

  • Ensured accuracy of master data in ERP system, preventing errors and monitoring data trends.• Researched and evaluated financial data for precise calculations, translating documents from Arabic to English.• Gathered and evaluated items from suppliers to ensure accuracy before uploading to Oracle system.

• 

  Careem

  Nov 2017 - Feb 2018

  Data Analyst (Project Base)

  • Analyzed sales funnels and customer intent to optimize online campaigns, resulting in a 15% increase in conversion rates.• Measured ROI of advertising campaigns and reported on marketing KPIs, leading to a 20% increase in website traffic.• Tracked email campaign metrics and monitored budget distribution for paid ad campaigns.

• 

  Samsung Gulf

  Feb 2018 - Dec 2019

  CRM Campaign Manager

  • Enhanced customer relationship management through precise web analytics and key performance metrics. Leading to +30% Conversion rate compared to previous launch.• Spearheaded customer journey mapping to optimize commercial opportunities and direct communication initiatives.• Implemented targeted marketing campaigns using digital channels like Email, SMS, and Facebook segmentation. Which Lead increase 10% open rate and 25% Click Through Rat.

• 

  L'Oréal

  Dec 2019 - May 2023

  Business Analyst

  • Pioneered a sophisticated stock reporting system tailored to new product launches, ensuring effective stock management.• Maintained stringent adherence to key performance indicators, delivering high-quality data reports and addressing operational challenges.• Exceeded forecast accuracy expectations with a 90% rate, contributing to a 5% market share growth in the hair care segment.

• 

  Majid Al Futtaim

  Oct 2022 - now

  • Managed Media Buying Planning and optimization for campaigns, utilizing AI tools to increase ROAs and implement a full-funnel approach.• Collaborated on APP planning and execution to drive successful marketing strategies at Majid Al Futtaim in Dubai, UAE. • Developed and implemented digital marketing strategies across various platforms, resulting in a 50% increase in CTR and a 33% reduction in CPA.• Increased ROAS by 30% by implementing dynamic A/B testing frameworks and real-time campaign adjustments across paid media platforms.• Increased website traffic by 50% through strategic SEO initiatives and paid search campaigns. -Innovatively led performance marketing initiatives, optimizing digital campaigns across various channels. -Spearheaded data-driven strategy initiatives, resulting in a 20% improvement in customer acquisition efforts. -Utilized A/B testing and analytics to drive customer engagement and conversion rates. Collaborated with cross-functional teams to align marketing goals with business objectives.

  • Digital Marketing Manager

    Mar 2025 - now

  • Associate Digital Manager

    Jun 2024 - May 2025

  • Regional Senior Digital Analyst

    Oct 2022 - Nov 2024