Genevieve Steinbarth

Experience

• 

  La Preferida

  Jan 2012 - Sept 2014

  Social Media Marketing Manager

  * Managed social media presence for mid-sized food manufacturer including writing website copy content, developing marketing campaign concepts, and executing end-to-end social strategy.* Fostered relationships with micro-influencers to increase brand awareness around products and events.* Spearheaded a recipe development program in partnership with the corporate chef. Copy editing all internal and external promotional materials and uploading into Wordpress.

• 

  Operation Welcome You Home,NFP

  Oct 2012 - Nov 2013

  Socia Media Coordinator

  Managed the Facebook and Twitter accounts. Designed various brochures, newsletters and cards for events and fundraisers. Non Profit Organization that welcomes and sends off military personnel.

• 

  SocialKaty Inc.

  Aug 2013 - Nov 2013

  Intern

  * Assisted account managers with monitoring and maintaining client presence on all social platforms. * Researched and contacted potential social influencers, such as bloggers, to create organic content on behalf of the brand. * Conducted digital analyses of client's competitors to identify gaps in targeted demographics along with suggestions for strategy enhancement.* Wrote original, branded blog posts on behalf of the client, which were dispersed through selected social platforms. * Clients included: Argo Tea, Grand Trunk, Polyvore, Candle Warmers, Ty Inc., Pixi Beauty, and more. Show less

• 

  Leo Burnett

  Sept 2014 - Sept 2015

  Community Manager

  * Lead brand ambassador for online communities: Marlboro, Virginia Slims, Alcon, and Planters. * Pinpointed community conversation topics to convert into engaging digital campaigns. Identified an opportunity for Virginia Slims to promote first-ever travel giveaway on the site. * Analyzed consumer feedback on social channels to alert the client to functionality issues and areas for improvement.

• 

  17hats

  Oct 2015 - Jul 2017

  * Facebook advertising for SaaS start-up with results-driven marketing. Experience with A/B testing ad layouts, copy, and imagery using Business Manager.* Worked closely with CMO on Search and PPC campaigns using Google AdSense. Initiatives included: new product announcements, features, and keyword targeting. * Implemented education-focused email campaigns and designed landing pages for a subscriber list 200k+ users. Utilized Google Analytics to track UTM performance. Co-wrote a lead gen e-book with CPA of $6. Show less * Social Media Manager and content curator for channels including Facebook, LinkedIn, Instagram,and Twitter. * Contributing writer for 17hats blog and e-newsletter. Wrote the most read article with 2k+ views in a 2-month time frame. Titled "Social Media is Your Market Research Secret Weapon".* Managed trade show coordination and sponsorship for 8 annual conferences. Responsibilities include 20x20 booth set-up, lead tracking and payment process with Square readers, employee transportation, brand collateral, and follow-up on partnerships acquired at shows. Show less

  • Acquisition Specialist

    Jan 2017 - Jul 2017

  • Marketing Coordinator

    Oct 2015 - Jan 2017
• 

  La Preferida

  Oct 2017 - now

  * Oversees the La Preferida brand, a Mexican CPG company. Leveraging a portfolio of omnichannel marketing strategies through email, e-commerce, social, B&M retail programs, digital and print advertising, company partnerships, influencers, and trade shows to increase brand awareness, distribution, and online sales.* E-mail: Built La Preferida's lead nurturing program to grow monthly subscribers (93% in the first year) through product announcements, recipes, coupons/ promotions, and educational content.* E-commerce: Launched Amazon and Shopify sales channels featuring enhanced branded content, optimized product copy, and video. Partnered with 3P fulfillment to test pack sizes, digital coupons, and keyword optimization.* SEO: Optimized D2C and marketing site product pages using SEMRush to identify target keywords to increase organic traffic, average position, and conversions. * Advertising and Promotions: Executed sponsored product, display ad, and digital coupon campaigns (with key retail partners and Instacart) to drive in-home trials. Average ROI of 4x.* Social Media: Creates quarterly content calendars to address different phases of the customer journey with distinct Buyer Personas. Manages social media coordinator on content strategy. Show less

  • Director of Brand Strategy

    Jun 2023 - now

  • Digital Content Strategist

    Oct 2017 - Jun 2023