Erika Scarcella

Experience

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  Viaggi & Miraggi

  May 2013 - Jun 2013

  Travel Agency Clerk

  Organisation of school trips, customer service

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  Ombelico del Mondo

  May 2018 - Jul 2018

  Travel Agency Clerk

  Organization of tourist packages, customer service, creation of multimedia material for the promotion of the travel agency, assimilation of the main functions of the Amadeus platform

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  Erika Scarcella

  Jan 2019 - Jul 2022

  Italian Teacher for Foreigners
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  Marketing Digital Key

  Feb 2019 - May 2019

  Marketer

  - SEO positioning and optimization,- SEM (Google Ads, Facebook Ads, etc.)- Graphic design (Photoshop, Canva, etc.), - Creation of content (in English and Spanish), - Creation and maintenance of web pages through Wordpress, - Management of corporate social networks - Data analysis and interpretation- Creation of reports - Analysis of competitors

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  Tourspain

  Apr 2019 - Aug 2024

  Content Creator

  Collaboration with the Spanish Embassy in Italy. Creation of textual and audiovisual content in personal social networks and for the website of the Spanish Embassy in Italy "Esperienza Spagna”.

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  Regione Calabria

  Aug 2020 - Jan 2021

  Community manager

  Collaboration as Community Manager of the unofficial Facebook and Instagram social profiles of the Calabria Region

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  FINANSI GROUP

  Jan 2021 - Jul 2022

  Business Developer Italy & Marketing Manager (Italy, Portugal & Poland)

  Finance Sector. Role and functions:• Investigation and market analysis • Acquisition of clients and partnerships • Development of organic positioning strategies• Optimisation of financial instruments• Performance marketing • Developing marketing strategies to achieve objectives• Follow-up and refinement of campaigns Markets: Italy, Portugal, PolandPlatforms: MrFinan Italy, Deudai Italy, Kreditiweb Portugal, MrFinan Portugal, Preslo Poland

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  Heymondo

  Jun 2022 - now

  Affiliate Manager Italy

  • Management of affiliates (travel content creators, tour operators, travel agencies)• Planning of affiliate marketing strategies• Data analysis for decision-making• Public relations• Management and coordination of in-person and online events• Participation in the management of fam trips in Asia with on-site presence (Thailand and Malaysia)• Influencer marketingUntil January 2024: Marketing Specialist & Affiliate Manager• Social Media Manager with content creation and strategy development• Blog management with SEO review• Creation and management of newsletters• Campaign analysis with GA4 and Meta for Business Show less