Clara Agustina

Experience

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  Self-employed

  Jan 2018 - now

  Multidisciplinary Designer

  Worked on projects ranging from branding, illustration, editorial design, motion graphics, art direction, and art curation.Clients and teams worked with include:∙ WayKambas Branding (Project for Ministry of Foreign Affairs)∙ Ministry of Internal Affairs∙ Markoding∙ Private clients

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  Indonesia Asian Games 2018 Organizing Committee (INASGOC)

  May 2018 - Sept 2018

  Graphic Design Intern

  ∙ Worked under INASGOC Creative Centre team led by Elwin Mok∙ Assisted in creating in-house graphic needs such as venue branding, sports equipment branding, banner, and environmental graphics.

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  MATA studio

  Feb 2019 - May 2019

  Graphic Design Intern

  MATA Studio is a Jakarta-based graphic design studio founded by Agra Satria that specializes in eclectic illustration, brand identity, and experience design. In its works, MATA Studio is heavily influenced by Indonesian heritage visual elements and cultures.• Crafted diverse visual elements including environmental and collateral designs, illustration, motion graphics and engaging social media content• Assisted in exhibition and event preparations such as the “Laut Kita” (Our Sea) exhibition by Sejauh Mata Memandang, which aims to increase the public’s awareness of human impact on the ocean and marine lives. The exhibition utilized deadstock fabrics for its materials as part of its sustainable production commitment.∙ Clients: Ramen-Ya!, Sumoboo, Sejauh Mata Memandang, Fat Mermaid, Motomoto, Didi Budiarjo and Lexus. Show less

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  CXO CT Corp

  Sept 2020 - Jun 2022

  Graphic Designer - Strategist

  CXO is a business unit within CT Corp Indonesia —a conglomerate company with businesses across the financial, media, hospitality, entertainment, property, and retail sectors. It assists the CT Corp ecosystem to expand and transform through experience, innovation, and creativity. In its operation, CXO consists of 3 core divisions: CXO Media, CXO Studio, and CXO Strategist.• Conceptualized design directions through Key Visuals across CT Corp’s ecosystem• Executed versatile design solutions for varying purposes including brand identity, UI illustration, packaging, motion graphic assets, augmented reality (AR) filter, OOH ad, and presentation decks.• Collaborated with Strategist, Product, Marketing and Production team to effectively communicate strategic and aesthetically pleasing visuals tailored to the desired audiences.• Spearheaded the design developments for key projects such as Allo Bank encompassing UI/UX illustrations, key visuals, and a music festival launching event with 30,000+ daily attendees.• Companies/projects: CXO Media, Beautynesia, Female Daily Network, Coffee Bean & Tea Leaf, Trans Hotel Group, Trans Shopping Mall, Allo Bank, and Kuncie (Telkomsel). Show less

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  Nafas - Indonesia Air Quality

  Jun 2022 - Jun 2024

  Visual Designer - Creative Team

  Nafas is an air quality app that provides real-time data connected to 180+ ground sensors across Indonesia. Collaborating with NGOs and universities, Nafas puts data at the forefront of its mission to make air quality information accessible to the general public and accelerate new air quality-related policy creation within the government. Also handles the nafas ecosystem: Clean Air Zone (clean air service provider) and Aria Technologies (app-integrated home products).• Collaborated with Content, Data, and Growth team to formulate creative strategies & experiences on social media, in-app, and offline events —establishing Nafas as the opinion leader of air quality in Indonesia. The aforementioned content & data played a pivotal role in the formation of Indonesia’s Air Pollution Control Force, and were referred to in the 2024 Presidential Candidate Debate• Designed and directed artistic outcomes in various mediums from sketch & storyboarding to completion. Mediums include motion graphics, introductory videos, daily social media contents, simple UI, infographics, as well as corporate B2B and B2C design needs.• Created and maintained cohesive editorial design and data visualization style —untangling data, technical information, and scientific jargon into engaging bite-sized content. This approach successfully increased Nafas’ social media followers by 75% within the first month of implementation without the aid of any marketing budget.• Developed, implemented, and managed design workflows and guidelines which streamlined all creative processes, resulting in up to 50% increased efficiency and productivity. Show less