Sara Gago

Experience

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  Freelance

  Oct 2017 - now

  Freelance Designer

  As Freelance Designer, I offer comprehensive design solutions for your brand. From crafting engaging names and logos to creating impactful promotional materials such as flyers, posters, and roll-ups. Additionally, I specialize in designing commercial publications and creating dynamic landing pages with animations in Figma. Elevating your visual presence, I am committed to providing distinctive design that sets your brand apart in the market.

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  YoungNetwork Group

  Nov 2018 - Jan 2020

  Designer gráfico

  As a graphic designer, I cultivated my expertise in crafting impactful brands and visual identities. With advanced skills in tools such as Adobe Photoshop, Illustrator, and Creative Suite, I translated creative concepts into visually compelling designs. From developing logos to creating graphic pieces, I aimed to elevate the visual presence of brands, delivering unique and memorable visual solutions.

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  KUBO 360

  Jan 2020 - Aug 2021

  User Interface Designer

  Various branding solutions. From naming to logo design, including a graphic analysis of the market, competition, and trends. This encompasses advertising materials such as flyers, posters, single sheets, billboards, roll-ups, vehicle decorations, etc. Additionally, we handle commercial or informational publications ranging from magazines, brochures, programs to labels and packaging.

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  BetPawa

  Sept 2021 - Mar 2022

  Senior Product Designer

  - Contributing to the ideation, production, maintenance, and development of design systems across all web properties- Working collaboratively with other designers and project managers to craft compelling designs- Producing clean, organized design files- Experimentation to elevate the brand through typography, color, layout- Build and maintain consistency of brand standards and guidelines.

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  MOB

  Mar 2022 - Dec 2023

  Senior Product Designer

  I was a driving force behind the conception and development of user-centered products, using advanced mockup tools like Sketch and Figma to create detailed and visually captivating interfaces that significantly enhanced overall user experiences. I played a crucial role in supporting the channel marketing team, creating and adapting resources for retail and B2B, ensuring brand consistency across various deliveries. Additionally, I actively contributed to annual product launches and promotions through the release of impactful digital materials. My expertise also extended to providing innovative UX/UI design support, acting as the primary contact for creative proposals in online environments and physical stores. I highlight my ability to build efficient design systems at scale, encompassing different channels and countries. Collaboration was a fundamental pillar of my approach, engaging and influencing teams to establish valuable relationships with the brand's marketing and design teams. Working closely with the brand copywriter, I maintained its protection and tone of voice. Throughout the process, I fostered a culture of innovation, consistently questioning opinions and using business metrics and data to drive continuous improvements. In summary, my multifaceted experience aligns with the outlined expectations, making me well-prepared to effectively contribute to your team's creative initiatives. Show less

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  Lay3r agency

  Feb 2023 - now

  Head Graphic Designer

  As Head of Design, I lead strategic design initiatives in a Web3, blockchain, NFT, and GameFi environment, aligning creative solutions with industry trends to craft memorable user experiences on decentralized platforms. I am responsible for developing scalable design systems that meet blockchain security and privacy standards, ensuring visual consistency and usability across a wide range of digital products, such as cryptocurrency wallets, NFT marketplaces, and play-to-earn games. Using tools like Figma, Sketch, and agile methodologies, I create design solutions that drive global adoption of Web3 technologies. My design thinking approach is data-driven, allowing decisions based on user research insights. Collaborating with product management and engineering teams, I bridge the gap between product vision and technical execution, ensuring secure and seamless user interactions. In the NFT space, I developed visual standards for authentic digital collectibles. A key focus is on GameFi, where I design innovative interfaces for blockchain-based games, with special attention to onboarding new users, making platforms accessible to both beginners and experienced users. Collaboration with multidisciplinary teams is essential. I foster an innovative environment, promoting synergy between design, engineering, and marketing, ensuring consistency in the brand’s voice. Additionally, I conduct creative workshops to inspire the team. Throughout the process, I maintain a culture of continuous improvement, aligning design with business metrics like user retention and engagement. My strategic leadership enables the delivery of solutions that exceed expectations in a constantly evolving sector. Show less