Edward Diaz

Experience

• 

  Costa Rica Views

  Jun 2011 - Dec 2013

  Social Media Marketing Manager

  - Contributed to organically scaling a Facebook page to 500,000 followers, achieving an annual growth rate of 100,000 followers.- Utilized consumer-generated content as a catalyst to drive the growth of the page, fostering engagement and expanding the audience reach. - Translated all Facebook posts and content from English to Spanish, ensuring a broader audience reach and inclusivity.- Managed and maintained the reputation of the brand, ensuring positive public perception.- Monitored and tracked organic Key Performance Indicators (KPIs) to evaluate the performance and effectiveness of our natural growth strategies. Show less

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  Pebble Beach Resorts

  Nov 2016 - Mar 2017

  Special Events Manager

  - Led a team of 25 employees/volunteers, overseeing operations for the On-Course Food & Beverage Tent and bar tent.- Resolved inventory requirements proficiently for food and bar tents, ensuring seamless operations and adequate supplies.- Planned and managed a banquet for 150 guests, meticulously handling budgeting and organization for a successful event.- Strategized and executed meal plans for 34 employees, skillfully managing both budgeting and logistical organization.

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  Sofa Market

  Jun 2017 - Oct 2018

  Marketing Intern (June 2017-Sept 2017) // Branding Manager (May 2018 – Oct 2018)

  - Formulated strategic marketing plans and fostered partnerships to increase revenue for both the brand and affiliated partners.- Crafted compelling promotional content tailored to elevate brand presence and resonate with target audiences.- Developed and executed monthly affiliate programs strategically designed to heighten brand visibility and stimulate increased engagement.- Established a comprehensive content library strategically curated for various social platforms.

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  Konjoe

  Jul 2017 - Dec 2018

  Social Media Manager

  - Managed social profiles for Konjoe LLC owned brands. - Implemented strategic tactics to organically boost follower count across multiple platforms.- Curated content to showcase products and services. - Proficiently edited photos in Adobe Lightroom and Photoshop. while skillfully editing videos in Final Cut Pro.- Conceptualized and crafted compelling promotional content for brand collaborations, ensuring a seamless fusion of brand aesthetics and messaging. - Generated and nurtured leads, culminating in over $180,000 in closed won deals.- Managed client relationships and provided dedicated support for closed deals sourced via social platforms, ensuring exceptional service delivery and fostering long-term partnerships. Show less

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  Public Space Authority

  Mar 2018 - Nov 2019

  Social Media Specialist

  - Manage paid and owned social profiles for clients and internal brands. - Engage actively with comments, mentions and user generated content. - Design and develop creative content, including graphics, images, and visuals for various owned and paid channels. - Ensure linguistic and cultural relevance in all translations for diverse audiences. - Schedule post using CSM platforms (Hootsuite and Later). - Curate and organize content library for easy accessibility and utilization. - Craft compelling paid social media ad campaigns aimed at driving sales and conversions. - Analyze social media metric and identifying trend to optimizing performance.- Formulate effective strategies to identify and engage relevant influencers for brand partnerships. - Develop and execute a weekly newsletter using Mailchimp for distribution to the mailing list. - Evaluate partnership performance and feedback to refine further collaborative efforts with partners. Show less

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  Saxton | Horne Communications

  Jan 2020 - Apr 2020

  Social Media Strategist

  - Manage owned and paid social profiles for clients resulting in more than 4 million Impressions and 3,200,000 users reached each month.- Developed and managed paid social strategies for 10 plus clients.- Curate paid social media strategies to fit client’s needs with the most up-to-date social media tactics.Social media ad tactics include lead generation, dynamic catalog ads, conversion, video view, offer claims, and promoted post. - Leverage social media campaigns to support radio buys, television buys, direct mail, PPC, and SEM.- Manage and optimized CRM systems to streamline lead management for the Sales Team. - Create custom and retargeting audiences derived from 1st party data such as customer lists, offline conversion, and social media engagement. - Create content assets for sales events, monthly promotions, branding content and charity tie-in. - Conduct monthly planning and reporting meeting with clients. - Curate Bi-weekly reports and social media audits using Facebook Ads Manager and Google Analytics to showcase real-time performance and give expert insight. - Manage customer generating content, comments, and reviews. Manage chat bot.- Schedule organic content through CMS platforms (Sprout Social and OnlyPult). Show less

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  Barco Rent A Truck

  May 2020 - Jun 2021

  Digital Marketing Manager

  - Spearheaded and managed paid social media campaigns across Google AdWords, Facebook, LinkedIn, and YouTube platforms.- Optimized SEO and SEM tactics for multiple company websites, enhancing visibility and driving traffic.- Produced engaging creative assets tailored for effective utilization in paid campaigns- Create lead generation campaigns to optimize quality leads for multiple facets of business. Developed and executed lead generation initiatives, elevating the quality of leads across various business sectors.- Crafted targeted paid advertising strategies, adeptly catering to both B2B and B2C market segments.- Oversaw reputation management endeavors, maintaining a positive brand image and online presence.- Collaborated closely with the Sales Team to develop and implement targeted marketing campaigns, resulting in significant increases in closed-won deals. Show less

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  MRM

  Jun 2021 - Jul 2022

  - Manage and execute social media demand gen and lead gen strategies on LinkedIn, Facebook,Instagram, Twitter, and TikTok.- Review and optimize social campaigns to achieve business objectives and KPIs.- Train and develop team members in paid social strategy, implementation, and reporting.- Meet with Creative Team and Copy writers to ensure ads are world class.- Present campaign performance and recommendations to clients.- Build relationship with social platform reps and media vendors.- Ensure social media invoices are reconciled and vendors are paid.- Support other paid media efforts with social media.- Leverage 1st and 3rd party data to build custom audiences to utilize on social platforms.- Oversaw and directed a Social Media Team, providing guidance and leadership for daily operations.- Show less

  • Sr. Social Media Manager

    Dec 2021 - Jul 2022

  • Social Media Manager

    Jun 2021 - Dec 2021
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  Scorpion

  Jul 2022 - now

  Sr. Paid Social Specialist

  - Proven success in crafting and executing paid social media demand gen and lead gen strategies across LinkedIn, Facebook, and Instagram.- Expertise in surpassing KPIs through campaign optimization and meticulous analysis.- Strategized and executed plans to engage audiences across all stages of the sales funnel.- Collaborative work with Creative Teams and Copywriters to ensure industry-leading ad creatives.- Proficient in delivering insightful campaign performance reports and providing actionable recommendations.- Strong relationship management with partner social media representatives to maximize collaborative opportunities and test beta ads. - Diligent oversight of social media invoicing and vendor payment processes for operational efficiency.- Strategic integration of social media support into broader paid media initiatives.- Skillful use of 1st and 3rd party data to construct targeted custom audiences for social platform optimization.- Provide creative input and content ideas to bolster organic social efforts. Show less