Ishmeet Singh Batra

Experience

• 

  The Sikh Review

  May 2016 - Jun 2016

  Operations Intern

  A journal dedicated towards talking about and sharing the Sikh culture, heritage and articles from contributors around the world. I was looking after the basic operations of their head office in Kolkata in the summer of 2016.

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  Xavier's Commerce Society

  Sept 2016 - Mar 2019

  Youthink is the annual journal of the Department of Commerce of St. Xavier's College, Kolkata. We have had interviews from scholars and accomplished individuals from across the world, like Mr Jeffery Archer, Dr Shashi Tharoor, Mr Sachin Ramesh Tendulkar, Mr Amish Tripathi, Mr Narayan Murthy amongst others. I led the editorial team my final college year. I also conceptualised the Youthink website, which was launched in the year 2017.

  • Head Public Relations Department

    Sept 2016 - Mar 2019

  • Editor In Chief - Youthink

    Sept 2016 - Mar 2019
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  Tagmango

  Feb 2019 - Jan 2023

  Lead the marketing team of TagMango, working directly with the co-founders on multiple initiatives - - Conceptualisation and execution of Marketing campaigns and strategies for clients;- Undertaking offline and online marketing initiatives to bolster user acquisition and retention- Streamlining Marketing and company operations;- Building team and scaling Acquisition and Retention numbers (65% retention rate in the Q2 cohort); - Content strategy across blogs, social, offline, cause-related, etc. including 3 viral marketing campaigns (over 2.5m views);- Lead generation and funnel building through various new initiatives (increase in customer acquisition by over 200%) ;- High-ticket sales and setting up new monetization avenues;- PR for funding announcements, company updates, etc.Through multiple pivots and changes in business strategies, TagMango's content and brand have always been acclaimed and celebrated by our target audience. Show less Was promoted to head the campaign execution team at TagMango where I led a young, lean team to execute campaigns for some of India's best companies, like Groww, Sugar Cosmetics, Hershey's, Meesho MPL, etc. Key highlights -- Created and executed over 50 campaigns with an average engagement rate of over 10%;- Specialised in D2C brands - working with over 30 of them;- Our outstanding performance led to our selection in YCombinator's W20 cohort;I also played an active role in working directly with the co-founders in preparing our YC pitch deck, interview, reports, etc. Show less

  • Head Of Marketing

    Jan 2020 - Jan 2023

  • Campaign Execution Head

    Apr 2019 - Jan 2020

  • Marketing Intern

    Feb 2019 - Apr 2019
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  Freelance

  Feb 2023 - Feb 2024

  Freelance Consultant - Growth, Marketing and Creator Economy

  Worked with a few early stage startups, creators and a renowned Hotel company helping set their marketing and content strategy, conducted website/landing page audits and more. - Set-up GTMs for a US based creator economy startup;-Worked with a creator, Lalith Dhanush and scaled his IG following from 2.5k to 45k in 3 months;- Did multiple pro-bono consultations across different D2C based early stage startups;- Worked with Summit Hotels & Resorts Pvt. Ltd.and built their influencer strategy, social media strategy, internal marketing CRM, long-form content, and website strategy. Show less

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  Loop

  Mar 2024 - now

  Founder's Office, Marketing

  Working with the CRO on marketing and growth related projects - - Streamlining marketing operations;- Client nurturing across different phases;- Brand and content strategy for social media and client reach out

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  The LIT School

  Apr 2024 - now

  Mentor

  Lectures on content strategy, creation, and organic marketing