Kimberly Landerfelt

Experience

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  Design Integrations

  Mar 2006 - Jun 2007

  Marketing Manager

  Ran multi-channel lead generation and cross-sell campaigns to promote the products and services for Value Added Reseller. Conceptualized campaigns, created content and coordinated vendor execution. Managed marketing plans, as well as reporting and optimization.

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  KMA One

  Jun 2007 - Oct 2011

  Marketing Project Manager

  Manage the creation of marketing assets and oversee lead generation, awareness, nurturing and lead management initiatives for world-wide technology companies including IBM, SAP and their business partners. Responsible for complete top-down management of marketing campaigns including campaign planning, budgeting, project execution, analysis and results reporting.

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  Primrose Schools

  Nov 2011 - Feb 2014

  Manager, Digital Marketing, Analytics & Technology Platforms

  Developed and optimized the online marketing strategy for corporate brand. Led agency partners and cross-functional teams to implement website development and digital acquisition initiatives for over 300 schools. Grew digital acquisition capabilities and optimized existing channels leading to an 88% increase in leads YOY.Strategic and tactical management of online marketing initiatives, including: Search Engine Optimization, Search Engine Marketing/Pay Per Click, Local Business Listings, Digital Media, Website Design, Development, Content and Management, Mobile app development, CRM, Email Marketing, Analytics Show less

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  SunTrust

  Apr 2014 - Dec 2016

  Drove direct online acquisition and revenue for 5 products primarily through search engine marketing. Responsible for channel-specific sales goals with a $5MM+ budget. Collaborated with LOB stakeholders and leaders of other marketing channels to develop SEM strategy and priorities that supported LOB’s sales objectives and integrated with other marketing activities. Collaborated with Testing, Analytics, Product and Website Development teams to gather customer insights and continuously improve conversion rates throughout the entire customer journey. Leverage cutting-edge innovations to target new audiences, building necessary infrastructure and processes to support paid search.-Challenged industry assumptions to test holistic search approach, leading to $1.8MM annual savings with no loss in conversions. Show less

  • VP, Digital Acquisition Marketing Manager

    Feb 2015 - Dec 2016

  • Search Engine Marketing Contractor

    Apr 2014 - Jan 2015
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  FLEETCOR

  Dec 2016 - May 2021

  Digital Acquisition Director

  Second hire in new eCommerce team established to revolutionize traditional sales model. Built internal team and agency partnerships to develop and execute marketing campaigns for 10 Fleetcor brands across an array of marketing channels.- Built in-house paid search infrastructure and team. Grew revenue from paid search 45% in first year.- Launched paid social advertising for 8 Fleetcor brands.- Led the development of cost-to-revenue tracking and reporting, providing visibility of marketing channel ROI- Developed and implemented media mix optimization- Launched demand-gen campaigns across CTV/OTT, Programmatic Display, Video, Digital Direct Mail, Affiliates, Radio, and Digital OOH. Show less

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  Corpay

  May 2021 - now

  VP, Digital Acquisition

  Lead the Digital Media, Website and Optimization teams responsible for executing Digital Marketing that drives pipeline growth and revenue. Partner with multiple LOB/Product teams, DevOps, Inside Sales, Brand and Legal to strategize and execute annual marketing and acquisition plans that drive revenue growth via application and lead volume, technology/process enhancements, and strategic alignment.- Grew digital acquisition by 30%+ per year over 3 years- Accountable for over 70% of new sales in North America Show less