Fatma Betül Koç

Experience

• 

  Huawei Technologies

  Jul 2018 - Aug 2018

  Supply Chain Management Intern
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  Boyner Büyük Mağazacılık A.Ş.

  Jul 2019 - Aug 2019

  Category Management Intern

  • Planning monthly and periodical brand campaigns • Monthly and weekly product sales and purchase budgets• Determining specific online communication strategies for the target audience• Planning and realizing specific promotional practices and collaborations to categories, managing planning and practices to increase sales

• 

  TOFAS

  Sept 2019 - Aug 2020

  Product Management and Marketing Intern

  • Building and organizing new marketing campaigns, analyzing the campaign outcomes and reporting the results• Digitalization of campaign applications • Building CRM Project• Tracking and analyzing the performance of dealers• Planning and executing national and local advertising campaigns in accordance with the marketing strategy of the company

• 

  LC Waikiki

  Aug 2020 - May 2021

  Product Manager

  • Regularly reporting and presenting the determined product strategy to the C level• Analyzing the global benchmark company strategy and following fashion trends forprediction of next year's strategy• Coordinating and following up the buying and planning teams in terms of thespecification of the product from the production of the product to the sales process inthe store

• 

  Modanisa

  May 2021 - Feb 2022

  Category and E-commerce Specialist

  • Planning monthly online and offline channel brand campaigns• Analyzing monthly and weekly product sales and purchase budgets• Planning the category strategy based on customer habits and company strategy indifferent countries• Preparing and realizing specific promotional campaigns and collaborations tocategories

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  AnalyticaHouse

  Mar 2022 - now

  • Developing and managing reports and dashboards by using Google Big Query, Spreadsheets, Looker studio, scripts, add-ons, etc. • Making weekly, monthly, and campaign period analyses for brands and sharing insights in order to exceed site interaction and e-commerce targets. • Conducting A/B tests and recommending UX Suggestions• Establishing a comprehensive understanding of the data in Google Analytics• Technical setup and management of Google Tag Manager, Google Analytics, Google Firebase, AppsFlyer etc., and similar tools• Debugging for app & web• Work closely with the SEM, SEO, programmatic, and performance marketing teams and support them on the needs of advanced reporting, long-term decision-making, and automationPortfolio: Corendon, Dominos Pizza, Maçkolik, Eren Holding, Vitra, LC Waikiki, Sovos, PMI etc. Show less

  • Product Analytics Manager

    Aug 2023 - now

  • Senior Product Analyst

    Mar 2022 - Aug 2023