
Timeline
About me
Digital Transformation Manager at Engel & Völkers France
Education
Montpellier business school
2012 - 2015Master's degree ms of marketing - specialisation e-commerce strategy & digital marketing with honors● Master Thesis : "TECHNOLOGIES NFC ET RFID : UNE OPPORTUNITE POUR LA GESTION DE LA RELATION CLIENT ?"● Invited to present the topic of my thesis at the research colloquy MTO'2015 (Management of the Organizational Technologies), trying to answer to the following problematic "Digital Disorders: uncertainty and opportunities"
울산대학교
2013 - 2014Exchange semester marketing / international businessIut de vannes (france)
2011 - 2012Licence 3 marketing and e-commerceIut de vannes
2009 - 2011Bachelor's degree in business and administration management business and administration management (minor in finance and accountancy)
Experience
Kahana - decision maker
May 2007 - Jun 2007Intern financial software editionSolution de gestion de portefeuilles financiers pour les banques.- Etude de fonctionnalités en vue de l'amélioration de la solution- Mise en place de l'évolution de la solution
Saint coulomb
Jun 2010 - Aug 2011Gymnasium manager- Responsible for the gymnasium of the town of Saint Coulomb (Ille-et-Vilaine) during summers 2010 and 2011 - Reception, rentals- Coordination and involvement in the maintenance and renovation works
Adtis
Mar 2011 - Jun 2011Chartered accountant assistant- Records of profits- VAT declarations
Mkt lines
Feb 2012 - Jun 2012Junior digital marketing project manager// Digital marketing - Management of the backoffice of an online sport shop (www. Wookipa.com)- SEO (one page/off-page optimization) - SMO (Strategy and animation of the corporate and clients social networks)- Contents writing// R&D Project management - Conceptualization of a smart and connected address book (www.Yourtag.com) - Business Plan
Decathlon france
Nov 2012 - Mar 2013Junior project manager (business game)The target? Show originality, creativity and relevance to bring innovative and attractive answers to the top-managers of Decathlon through the creation of a product which revolutionize sport.- Teamwork with 3 team-mates - Conceptualisation of an innovative sports social network - Business Plan- Pitch in front of a jury of the Decathlon leaders- Sponsoring of a NGO supporting disabled persons (1,500€ offered) ▶ Reaching the 3rd place in the national competition among more than 80 teams and 400 participants. Show less
University of ulsan
Aug 2013 - Jan 2014French teacherTaught french language to a students class - Level B1/B2.
Pricepanda group
Feb 2014 - Aug 2014Junior digital project manager // business development south east asia// Digital marketing- Launched PricePanda's website on the Indian market, reaching 500k visitors in 6 months- Researched key market trends to assess potential value of brands and products- Monitored our website performance using Google Analytics- Defined of priorities in terms of marketing and SEO content- SEO: On-page optimization (Content, keyword research, site structure) and Off-page (Backlinking)// Communication and PR- Communication to the most influential bloggers on our markets- Prospection / seeking for new commercial partnerships (Online Medias, bloggers and news portals) Show less
Rocket internet
Feb 2014 - Aug 2014Junior digital project manager // business development south east asiaInvolved in PricePanda (a Rocket Internet venture)
Skinclever
Aug 2014 - Nov 2015Product manager / marketing// Creation of products and commercial offers - Mix-marketing and SWOT- Sourcing and selection of insudtrial partners , costs and profitability calculation, communication and launch// Strategic Marketing - Involvment in the marketing strategy- Performance analysis of our marketing tools (e-mailing, mailing, trade fair, website with Google Analytics)- Analysis of the online sales- Analysis of the commercial performances to suggest relevant marketing supports// Operational Marketing and Digital Marketing Inbound Marketing:- Creation of contents on the institutional blog/website - Animation of the social networks in a strategy BtoB - SEO- Design of a new format and writing of newsletters sent monthly to our customers and partners- Organization of contests to develop salesOutbound Marketing: - Medias/non-medias based advertising - Creation of e-mail campaigns (Prospection and customer loyalty building)- Creation of communication mediums- Sponsored Links with Google Adwords// Press and Public Relation Management- Organization of a stand at PharmagoraPlus 2015 trade show- Press Kit and Press Releases- Contact with journalists// Support of the sales forces- Sales Forces Automation- Implementation of a CRM solution- Creation of sales mediums and POS- Creation of tools to help analysing the market// Purchase-import- Sourcing, negotiation and purchase to European, Asian and North African suppliers)- Logistical expertise (incoterms, sea/air freight, custom procedures and insurance)// Team Management - Management of 3 subordinates - Affectation and follow-up of the missions Show less
Bangkok paris by bike
Feb 2016 - May 2017Project manager / cyclistFrom Bangkok to Paris by bicycle crossing more than 20 countries, 2 continents and cycling about 16 500 km (www.bangkokparisbybike.com)- Organisation and achievement of a bicycle-trip from Thailand to France by "knocking-on-doors"- 7 sponsorship agreements- Numerous interviews in the french and international press & TV- Organization of conferences in France- Values and skills developed: ambitions, surpassing myself, perseverance, open-mindedness, ability to communicate in an intercultural context, world knowledge (Asia, the Middle East, Europe) Show less
Engel & völkers france
Nov 2017 - Jul 2022- Developed a new CRM software 5x faster than the previous system, more intuitive and smarter. Reduced training needs and improved productivity of commercial teams, decreasing by 85% non-contacted customers and leading to 15% turnover growth.- Deployed a set of digital tools designed in-house to improve the productivity and agility of the Commercial, Marketing, Finance and Recruitment teams. Increasing the overall user satisfaction from 45% to 72%- Selected, deployed and encouraged adoption of 2 CRM making possible the launch of two new departments: rental and commercial. 1.2M € turnover in 2019- Developed partnerships to improve our knowledge of the market, particularly through predictive analysis/AI. Show less - AMOA project management - Collection and analysis of user needs, recommendations to the technical team and development of various inhouse digital tools- Change management - Deployment of performance and customer acquisition tools.- Analysis of KPIs and decision support for Management, Marketing and Operational teams- IT project management - Coordination of technical teams on 7 sites in France- Optimization of processes linked with other countries and the German headquarter- SEO and SEA strategy consulting for the E&V France website and blog Show less
Digital Transformation Manager FRANCE, BELGIUM, NETHERLANDS
Jan 2019 - Jul 2022CRM & IT FRANCE Manager
Jan 2018 - Jul 2022CRM Trainer
Nov 2017 - May 2018
Sammode
Mar 2022 - nowChef de projet communication digitale
Licenses & Certifications
C2i
Ministère en charge de l'enseignement supérieur et de la recherche (france)Feb 2008
Volunteer Experience
Responsable de logement solidaire
Issued by Association pour l'Amitié on Dec 2017Associated with Pierre-Adrien Mongin
Responsable de projet
Issued by Bangkok Paris By Bike on Feb 2016Associated with Pierre-Adrien Mongin
Languages
- anAnglais
- frFrançais
- coCoréen
- alAllemand
- ruRusse
- chChinois
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