Trinity Kashyap

Experience

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  Indian Oil Corp Limited

  Jun 2011 - Jul 2011

  Intern

  Topic: “Foundation for funding of the OIL’s Overseas Project"Worked under the supervision of Chief Economist of OIL . Scenario analysis of the oil sector for cross industrial acquisitions.

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  Adidas

  Jan 2016 - Mar 2016

  Marketing and Communication (Intern
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  HolidayIQ

  Aug 2016 - Aug 2017

  Assistant Manager ( Community Engagement )

  Orchestrated planning and acquisition strategy to build a strong travellers' community using social media pages, influencer marketing and email marketing.• Conceptualized, organized and hosted various travel experience events to increase brand visibility and for continued positive perception.• The events and community-driven activities increased user reviews on Holiday IQ website by 11% in 2017 compared to 2016.• Identified areas for collaboration (B2B partnerships) and cross-promotion (travel evangelists) for website discoverability and footfalls. • Regularly monitored social media trends & new app features to find opportunities to increase reach through Facebook video marketing, Instagram stories, Twitter polls. • Worked closely with campaign managers to develop the paid campaign strategy for various demographic groups and regions in India as per SEO/keyword strategy. Show less

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  Epsilon

  Aug 2016 - Sept 2018

  Digital Marketing Specialist

  Worked with an experienced multinational digital/social strategy team for client pitches & recommendation documents equipped with best-in-class content audit mechanism.- Improved processes and analysis accuracy by 50% leading to progress in digital health of the brands across Facebook, Instagram, Twitter, LinkedIn and Pinterest.- Developed tailored content campaign calendars and content execution strategy for brands by analyzing consumer behaviour, engagement patterns and platform trends leading to QoQ increase in reach and engagement by 35%.- Enjoyed developing brand personas (using MRI study) - Analysed brand & category related conversations to understand brand sentiments and perception with the help of a social listening tool (NetBase). Show less

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  UAE Exchange

  Sept 2018 - Apr 2020

  Assistant Marketing Manager

  I work with a sound multinational marketing team and manage the digital presence of the brand across the digital touchpoints. I'm driven towards planning a long-term engagement strategy by optimizing attention/conversion tactics and cultivating a strong brand value in the consumer's mind through traditional and digital marketing. A few of my key responsibilities are listed below: - A day at work revolves around: Content Audit & Optimization Tactics; Content Management; Content Creation & Copywriting; Reporting brand and consumer behaviour; Media Planning- Ideate and strategize social campaigns by working closely with the business development team and paid analysts. I have also worked closely with partners (e.g. Leicester City Football Club) to develop a shared value campaign for the football fans across GCC, Africa and Europe. - Regularly analyzing campaign effectiveness, target audience search intent and content strategy for better reach and visibility of the brand message. - 100% success rate in managing a constantly evolving fans base across social platforms by supervising a team of community managers.- Designed brand awareness campaign frameworks for Social Ads and Google Display Networks performance to streamline the execution process between the digital team, business development resources and paid analysts. - Engagement on paid ads, fan acquisition on social pages & website traffic increased by 40% YoY overall.- Ensured exceptional content quality across media channels in line with Xpress Money brand values.- Building the social content strategy by analyzing trends, shopper marketing behaviour and churning relevant keywords through Keyword Analysis Tool.- Fan Acquisition tactics across GCC, UK and Africa by introducing product and services through communication strategy. Show less

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  Al Fardan Exchange L.L.C.

  Apr 2020 - Dec 2021

  Marketing Manager
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  Flash Entertainment

  Dec 2021 - Sept 2022

  Digital Marketing

  Working on some of the coolest projects in the region :) Driving the digital marketing efforts for FIFA FCWC, UFC, Formulae 1, Yasalam Concerts in Abu Dhabi, UAE.

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  Network International

  Sept 2022 - now

  Digital Marketing Manager