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Sankaranarayanan Mahadevan

Sankaranarayanan Mahadevan

Senior Manager - Direct & Promotions

Followers of Sankaranarayanan Mahadevan1000 followers
location of Sankaranarayanan MahadevanBengaluru, Karnataka, India

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  • Timeline

  • Skills

    Brand management
    Above the line marketing
    Below the line marketing
    Direct marketing
    Retail
    Marketing management
    Lead generation
    Web marketing
    Research
    Crm
    Business development
    Team management
    Marketing
    Digital marketing
    Analytics
    Strategy
    Online marketing
    Marketing communications
    Management
    Business strategy
    Advertising
    Market research
    Social media marketing
    Marketing strategy
    Sales
    Brand development
    Market planning
    Start ups
    Sem
    Corporate communications
    Customer relationship management

  • About me

    Marketing & Brand Management Professional experienced in launching Financial Services Brands. Unique blend of ATL, BTL combined with Campaign Management & Marketing Analytics experience. Over 20 years Experience in managing Marketing programs across Insurance, Retail Banking, Mutual Fund, IT, Automobile, Retail & Consumer Durable Industries. Associated with multiple start-up businesses in various capacities. Key Competencies: Marketing Planning & Management, ATL, BTL, Direct, on-line & Loyalty Marketing and Corporate Communications.

  • Education

    • A.M.Jain College, Chennai

      -
      Bachelor's degree Mathematics

    • Great Lakes Institute of Management, India & Illinois Institute of Technology, Chicago, USA

      2015 - 2016
      PGPBA - Post Graduate Programme in Business Analytics and Business Intelligence Business Analytics

      One Year Program Jointly Certified by Illinois Institute of Technology, Chicago, USA

    • Mudra Institute of Communications, Ahmedabad

      1994 - 1994
      Advertising Planning & Account Management Advertisement Planning & Account Management

    • International Management Institute - IMI

      1994 - 1995
      Post Graduate Diploma in International Management International Management

  • Experience

    • DDB Mudra Group

      May 1995 - May 1997
      Senior Manager - Direct & Promotions

      Responsible for Servicing the Direct Marketing & Promotion business of Mudra Communications in Chennai during May 1995-April 1996 & May 1996-May 1997 in New Delhi.

    • FCB Ulka

      Jan 1997 - Jan 2001
      Group Account Manager

      Responsible for setting up of the Direct Marketing Division for FCB Ulka namely FCB Ulka Direct in New Delhi and build the business base. In 2000 moved to Bangalore to set-up the Interactive Marketing Division for FCB Ulka in Bangalore.

    • GE Capital

      Jan 2001 - Jan 2003
      Process Owner (Manager) - Marketing Campaign Management- GE consumer Finance

      Transitioned & Managed the Marketing Campaign Operations (COPS) Team for GE consumer finance (USA) buusiness in terms of Campaign planning & Execution across Customer Acqusition and Growth Phase for their Private Label Credit Card Business. Clients supported: JC Penny, Lowes, Home Depot, Wal-Mart, Sam's Club, Exon-Mobil,GAP and various other portfolio.

    • Contract India

      Jan 2004 - Jan 2006
      Account Director & Branch Head - iContract

      Branch P & L Responsibility; Business Development; Strategising for Client's business; Running & Managing Marketing Program for Clients

    • Contract Advertising

      Mar 2006 - Apr 2007
      Head - Client Services - iContract, Mumbai

      Responsible for developing and managing BTL Program for the key client HSBC across its various business with the help of two business Teams and a dedicated Creative Team. Also handled BTL Programs for Bharti AXA Life Insurance, Travelguru and few other clients along with new business development responsibility.

    • Solutions Integrated Marketing Services

      Apr 2007 - Jun 2007
      Business Director -BFSI

      In charge of Business Development and Servicing the existing clients in the BFSI & Telecom Industry space.

    • Reliance General Insurance

      Jul 2007 - Sept 2009
      Chief Manager - Marketing & Brand

      Plan and manage ATL and BTL Communication programs. Brand development and Brand Tracking using research. Web site traffic growth & Online Sales Development. Plan and manage online campaigns & SEM Campaigns to generate online sales and generate leads for Direct Sales.

    • SBI General Insurance

      Sept 2009 - Mar 2015

      As the DVP - Brand & Marketing responsible for growing awareness about SBI General Brand, formulating & implementing communication strategy. Planing and executing all Marketing Communication, Corporate Communication and PR Initiatives. Also responsible for development and implementation of Channel Relationship Programme for Bancassurance and Agency Channel. As the Head of Branding & Marketing function responsible for Developing Brand Identity, formulating communication strategy & implementing the same across medium, Planing and executing all Marketing Communication Programs. Responsible for Corporate Communication and PR Initiatives. Also responsible for development and implementation of Channel Relationship Programme for Bancassurance and Agency Channel.

      • Deputy Vice President - Brand & Marketing

        Jul 2014 - Mar 2015

      • AVP - Branding & Marketing

        Sept 2009 - Jun 2014

    • [self-employed]

      Jul 2016 - Mar 2018
      Farming Enthusiast

      Spent time in understanding various farming methods through regular farm visits, doing hands on farm work and attending workshops.

    • The Green Range

      Feb 2019 - Nov 2020
      Partner & Lead Farmer

      Natural farming

  • Licenses & Certifications

    • Advance Analytics for Marketing Decisions - IIM -Ahmedabad

      Indian Institute of Management, Ahmedabad
      Aug 2014