Talk to sales Try for Free
Luigi Cardamone

Luigi Cardamone

Junior Business Analyst

Followers of Luigi Cardamone2000 followers
location of Luigi CardamoneMilan, Lombardy, Italy

Connect with Luigi Cardamone to Send Message

Connect

Connect with Luigi Cardamone to Send Message

Connect

  • Timeline

  • About me

    National Account Manager - QSR/Catene di ristorazione, Industria, C&C/Ingrosso

  • Education

    • Ninja Academy

      2014 - 2014
      Master of Arts (MA) Social Media Marketing and Community Management

      Google adWords, Google Analytics, Facebook ads, Facebook strategy, Twitter, Google +, Pinterest, Instagram, Vine, Youtube, LinkedIn, SEO and all others web marketing tools

    • IISS"C.M. Carafa"

      2001 - 2006
      Accounting High School Diploma

    • Università degli Studi di Roma Tre

      2006 - 2010
      Bachelor's Degree - Economics and Finance Business Analysis

      Activities and Societies: "Premio Marketing Contest 2009: WWF Oasi Srl" "Marketing research about luxury perception" Thesis: "Emotional Marketing: the emotion influence on purchasing process"

    • Università degli Studi di Roma Tre

      2010 - 2012
      Master's Degree Business and Marketing Management

      Activities and Societies: - Project work: Nokia University Program - Statistic Management Project Web Use X & Y generation" Thesis topic: "NEUROMARKETING: THE NEUROSCIENCE AS NEW MARKETING FRONTIER"Case History: Analysis on cerebral activation areas during appreciated/unappreciated brand view using fMRI

  • Experience

    • Ansa Compositi Group

      Apr 2013 - Sept 2013
      Junior Business Analyst

      - New investment area research- Prospect sales management- Market research

    • Flavour of Italy

      Sept 2013 - May 2014
      Marketing & Sales

      - Web marketing & Social Media Marketing (brand positioning, Google analytics, Google adwords)- Packaging (set-up packaging “Flavour of Italy” branded products)- Market/Marketing research- Sales - Shop display & POP material- Warehouse management

    • Federation of Italian Business in Ireland

      Sept 2013 - May 2014
      Marketing and PR

      - Social Media Marketing - Events organization (Made in Italy Food&Wine fairs, Products Managing)

    • Dream&Charme

      Nov 2014 - May 2015
      SEM, SEO and Social Media Manager

      - Shop online SEM/SEO activities- Social Media Strategy- Newsletters- Marketing Research (focus on customer satisfaction analysis)- Benchmarking- Website Villas & Castles updating- Supporting Coffee Table Book TOP 100 Dream&Charme management

    • Koocinati

      Jan 2015 - Jan 2017
      Marketing

      Koocinati è una social networking app pensata per far incontrare persone che vogliono insegnare e scoprire nuove ricette, culture e tradizioni gastronomiche. Koocinati va oltre il concetto dell' home restaurant/ #socialeating,Koocinati è il primo #Socialcooking che dà la possibilità ai suoi utenti di creare e partecipare a lezioni amatoriali, organizzate da persone comuni e con l'infinita passione per la cucina.

    • Yes Food Italia S.r.l.

      Jun 2015 - Jul 2017
      Junior Brand & Business Development Manager

      - Yes Food Italia brands development PL (CasaMia \ Yabon \ Grand Choice \ Yescafè) on Ho.Re.Ca- Commercial Business partner development & management - New route to market & Business Development (with Wholesale NAM and Sales Director)- Sales Experience (2016) – Hotel & Restaurant New Customer activation east-coast- Sales Force coordinator for “Chefmanship Product Show Project” - Credit report coordinator (from 2016)

    • HDS - Holding Dei Sapori

      Aug 2017 - Aug 2018
      Marketing Development Leader

      Directly reporting to Marketing and Commercial Strategies Director, my key responsibilities were:- Foodservice Commercial partnership development & management- P&L and pricing- Portfolio/Brand innovation- Category Analysis- Key Clients commercial support (with National Account Manager)

    • Unilever

      Sept 2018 - Jan 2020
      Trade Marketing Channel Italy - Chains & Big Clients Unilever Food Solutions

      Directly reporting to Trade Marketing Manager, my key responsibilities are:- Managing the entire workflow (creation, production and distribution) of all sales support materials;- Defining with portfolio team, brand/category specific incentive mechanics to anticipate, prolong and focus on sell out while achieving maximum ROI;- Analyzing food service sell in and sell out data of categories and brands (Calvé, Hellmann's, Knorr, Pfanni, Lipton, Carte d'or);- Collaborating with Sales Force in terms of information about products, new launches, stock, support, evaluate and possibly implement ad hoc activities with customers;- Supporting Portfolio team, through data analysis, to evaluate post launches and market opportunities;- Providing support to the organization of events;- Monitoring of budget Show less

    • Bonduelle

      Jan 2020 - now

      - National account sales management QSR/Chains, Industry, C&C/Wholesalers cross on fresh BU and frozen/ambient BU.QSR/Chains -->[McDonald's, Burger King, Popeyes, Roadhouse, La Piadineria and more]; C&C [METRO and more], Amazon- Cooperating with national/international innovation teams on new market opportunities and new tailored projects- Drive tailor made projects on customer needs- Managing customer plans / activations/offers/P&L for each customer- Customer revenue growth management- Monitoring KPI (budget, volumes, net sales, margin) and implement RGM correttive actions - Support Supply chain and Planning providing volumes and net sales forecast and estimates by RTM Show less

      • National Account Manager

        Jun 2023 - now

      • KAM - Foodservice Commercial Chains, Social & Industry

        Jan 2020 - Jun 2023

  • Licenses & Certifications