J. Aaron Rojas

Experience

• 

  Farmers Insurance

  Aug 2011 - now

  I led 600 agency owners across six states, managing $750M in premiums with 15 direct reports. I expanded my role to oversee product distribution, strategic operations, and talent development, consistently hitting sales targets and optimizing our distribution footprint. I was recognized for my ability to secure buy-in from stakeholders, including C-suite executives, and for my influential leadership in driving profitability and growth.Selected Highlights Include:• Increased revenues by recruiting and deploying agents, team coaching and development, and ensuring agents met 90% of their goals across 28 products, including life insurance, commercial insurance, and financial services.• Executed tailored state-specific strategies, collaborating with multiple business units to meet targets, and managing distressed markets through contract negotiations, agency footprint management, product launches, training, webinars, and performance benchmarking.• Surpassed overall full-time agency count by 5% year-over-year, achieving 101.7% of the plan. Show less I was promoted to oversee 275 agencies, driving top and bottom-line results. I mentored 14 direct reports, promoting 2 and transitioning 2 others. I improved profitability in NJ by auditing and restructuring agencies, focusing on the most profitable ones. Through strategic recruitment and placement, I rebuilt the agency force, stabilizing growth and securing profitable business.Selected Highlights Include:• Rolled out new Auto and Home products, leading to a 170% increase in Personal Lines New Business and outperforming 22 other markets in quoting and growth.• Analyzed production, policy data, and demographics to project market potential and guide agent placement.• Completed Agency Owner contract administration and negotiation. Show less I led personalized sales for property and commercial insurance by targeting recruitment and commercialization efforts. I built high-performing teams, developed systematic programs, and executed business plans. I also recruited capitalized entrepreneurs to drive growth in a start-up distribution operation, managing 5 sales leaders focused on agency management.Selected Highlights Include:• Expanded the agency footprint by 34% and fostered a culture of engagement and accountability. • Boosted life insurance sales by over 60%, leading the division to #1 in the Southeast Territory (8 states) • Implemented a premium change communication process, achieving a 40% agent participation rate, which contributed to a 5% increase in retention and created additional cross-sell opportunities. Show less In this role, I acted as a business consultant for 20 agency owners, specializing in personal lines and life insurance sales, during a period of significant organizational growth.Selected Highlights Include:• Exceeded financial targets in auto, home, commercial, and life insurance, generating $2M in premium annually.• Launched new storefronts and implemented action plans, resulting in a 150% increase in property and casualty premiums, a 190% rise in life premiums, and a 200% boost in life applications year over year. • Ranked #1 ADSS in Personal Lines and Life Insurance Zone Scorecards in 2016. Show less Here, I served as an agency trainer and marketing consultant, earning awards for outstanding performance. I worked with all state agencies on life insurance sales and assisting with point-of-sale processes while coaching and mentoring the team.Selected Highlights Include:• Partnered with 150+ captive agents on joint sales calls and case consultations, acting as a liaison with the underwriting department to foster a life insurance culture.• Revamped the Life Production Award (Blue Vase) process by creating a fast-start roadmap, enabling 75+ Blue Vase awards with captive agents over 2 years.• Recognized as #1 LFSS out of 50 countrywide in Life GWP at 156% of the plan and #1 in Life I&P at 185% of the plan. Contributed to the state winning the top life insurance award, President’s Colors. Show less I played a key role in supporting marketing projects, product designs, and sales promotions to drive Farmers Insurance's growth, retention, and product density goals. I directed complex projects, delivering effective solutions across distribution channels.Selected Highlights Include:• Developed an income forecasting tool for the Eastern Operations territory.• Created an ADSS playbook by compiling best practices from the territory, resulting in a comprehensive operational handbook. Show less

  • Market Leader

    Aug 2022 - now

  • Market Leader

    Mar 2019 - Aug 2022

  • Area Sales Leader

    Oct 2018 - Mar 2019

  • Agency Distribution Manager

    Mar 2017 - Oct 2018

  • ADSS/ Sales Manager

    Oct 2015 - Mar 2017

  • Life and Financial Services Specialist

    Apr 2014 - Oct 2015

  • AgencyPoint Trainer

    Mar 2013 - Apr 2014

  • Marketing Consultant

    Aug 2011 - Feb 2013