Jonny Mackley

Experience

• 

  Worcester News

  Jul 2015 - Jul 2015

  Journalist

  Work experience

• 

  Manversusglobe

  Oct 2015 - Sept 2017

  Author

  Created and developed a travel-orientated website with 30+ articles made up of a mixture of both investigative news, interviews with both local and prestigious photographers and travellersIt is here where I conduct a lot of my creative writing, demonstrating a flair for observational, non-fiction writing including short stories on my own preferred destinations and experiences.

• 

  Johnston Press

  Dec 2015 - Dec 2015

  Journalist

  Work experience

• 

  I Love Newcastle Magazine

  Jan 2016 - May 2017

  Freelance Journalist / Culture Editor

  Covering news and culture articles as well as attending and writing features on launch events around the city of Newcastle

• 

  The Copenhagen Post

  Jan 2016 - Feb 2016

  Journalist
• 

  CognAssist

  Mar 2017 - Sept 2017

  Marketing Executive

  Working in an industry that involves helping those with educational needs and academic learning difficulties, gaining new perspectives on how people learn differently and the materials they need to thrive. The sole communications representative of three separate sister brands, delivering individual campaigns that each have a specific tone and voice across varying social platforms.Attended and represented the brand at Educational and Apprenticeship conventions across the country both as a exhibitor and delegate including AELP and ATEC. Show less

• 

  New Horizons Newcastle

  Sept 2017 - Aug 2018

  Digital Marketing Executive
• 

  Mediaworks Online Marketing

  Aug 2018 - Dec 2019

  Outreach & PR Executive

  In my role I was;- Responsible for the online coverage for several clients varying in size from SME's to International market leaders.- Research and produce exclusive, traffic-driving content that persuades, entertains and guides readers on niche topics relating to that specific brand.- Manage and nurture the online strategy and monitor a brands activity in search results whilst conducting competitor analysis.- Lead on creative ideation meetings to develop initial ideas into fully executable plans.- Using my journalistic background, I lead on clients PR campaigns, utilising press relationships to ensure the best possible coverage for any outgoing, exclusive news stories and updates.- Methodical review of campaigns, spotting data trends and best practices to help shape future projects.- Use with competence several of the latest marketing-related software to capture leads. Show less

• 

  Horizon Works

  Dec 2019 - Sept 2020

  Senior PR Executive

  Bringing my knowledge and experience from past roles, I acted as the bridge for innovators and inventors in complex industries by supporting and championing their technologies and their long-term strategies and translating them into easily-digestible key messages for their consumers. Working in a B2B specialist role specifically with complex industries such as:- Manufacturing & Engineering- Healthcare- Life Sciences- Technology & Innovation- Specialist & Public Sector

• 

  Visualsoft Ltd

  Oct 2020 - now

  In my role, I:- Build and nurture strong client relationships by understanding their needs and develop plans and strategies to address them- Work closely with clients to immerse myself in their business to understand their goals and objectives- Act as a leader and mentor within the Client Success team- Build an understanding of clients’ areas of focus and opportunity to ensure relevant and targeted strategies are identified and implemented- Ensure that all clients have a strategic vision and roadmap to deliver growth/overcome challenges- Lead on campaign creation, planning and measurement- Collaborate with 10+ internal teams to deliver successful campaigns to clients including SEO, PPC and CRO.- Monitoring campaign performance, intervening as necessary to ensure client success. - Take responsibility for the quality assurance of all services delivered to clients- Keep close to client commercials and profitability Show less

  • Growth Director

    Jul 2023 - now

  • Senior Growth Manager

    Mar 2023 - Jul 2023

  • Senior eCommerce Strategist

    Jul 2022 - Mar 2023

  • eCommerce Strategist

    Oct 2020 - Jul 2022