Meredith Marr

Experience

• 

  THE CANADIAN NEWSPAPER ASSOCIATION 2008

  Jan 2008 - Sept 2009

  Marketing Coordinator

  - Generated promotional and educational communication, such as research pamphlets and press releases- Contributed written pieces to bi-monthly online newsletter- Created PowerPoint presentations for the purpose of informing newspaper and advertising personnel- Built "business to business" relationships with advertiser & agency communities by producing promotional send outs - Organized nation-wide newspaper contest "Great Ideas" - Assisted the VP of Marketing and Project Manager with administrative and marketing tasks- Supported, arranged, and prepared Marketing Committee meetings- Assisted with three day Annual Newspaper Conference "Ink & Beyond" - Coordinated corporate events Show less

• 

  Canadian Tire

  Sept 2008 - Oct 2009

  Online Content Coordinator

  - Created product descriptions using internal and vendor sourced product information to equip consumers with accurate and comprehensive details to make appropriate purchase decisions- Selected and populated home page with featured items for weekly publish through analysis of deal forecast, product ratings, and save stories- Arranged and maintained online department and category landing pages as well as cross-sells to enhance onsite navigation - Conducted thorough research on products slated for publication online using a variety of sources including: in-house documentation, vendor websites, contacting Category Management teams, and vendors - Advised and consulted with Site Editors, Content Coordinators, offline Category Management teams and Online Merchandise Manager regarding editing changes, appropriateness of content and assortment build- Updated and improved existing product information for categories on daily basis- Tested, proofread, and edited in pre-production environment under tight time constraints by performing content quality control - Researched and generated online buying guides - Managed customer Rating & Reviews and Question & Answers Show less

• 

  CANADIAN TIRE RETAIL

  Sept 2009 - Jun 2012

  Online Merchandising Specialist

  - Delivered merchant online programs and served as day to day business contact and online consultant for the merchandising teams- Managed homepage and department landing page from concept to execution - Coordinated communication between cross functional teams and stakeholders- Leveraged online analytics to execute and deliver merch-centric analysis and recommendations to support client's objectives (programs, products, assortment)- Supported merchants annual planning process with online business insights- Drove strategic marketing initiatives (e.g. Camping, Kids’ Sports, Shift into Spring, Backyard, Christmas, etc.)- Executed marketing plans to support merchandising and marketing programs for online channel that leverage appropriate online marketing tactics (Consumer Generated Content, SEM, E-Mail Marketing etc.)- Served as day to day business contact for the creative agency on online projects Show less

• 

  Dashboard

  Jun 2012 - Dec 2012

  Sr. Account Executive

  - Acted as the primary point of contact for numerous clients and develop and maintained strong relationships with key client stakeholders - Represented and advocated for the Client internally with a cross functional team - Identified and established goals across relevant KPIs - Developed proactive plans for driving, client and brand business objectives and incremental agency business- Developed and delivered formal presentations to clients and potential clients - Composed and delivered creative briefs; acted as gatekeeper for strategic and client business objectives in internal reviews and throughout development process - Ensured weekly status documents were up to date and accurate - Managed ongoing project budgets and forecasted activities - Ensured all billing was accurate and timely - Delegated appropriate tasks and oversaw activities of creative team - Worked collaboratively with PM team to ensure success of every project Show less

• 

  OgilvyOne Worldwide

  Mar 2013 - Aug 2013

  Account Supervisor

  • Managed agency’s day-to-day relationship with Tim Hortons and International Hotel Group corporate accounts• Supervised Account Executives on key projects and daily tasks • Worked closely with internal agency divisions, other agencies, and internal creative resources for successful development and implementation of Internet based programs• Handled client digital advertising and promotions designed to acquire new and existing customers• Led numerous digital projects that were completed on time and within budget • Planned and organized work for the internal team based on client needs and project deadlines • Handled multiple projects efficiently, effectively and productively• Prepared accurate and timely internal and external communication: creative briefs, status reports, and contact reports Show less

• 

  TRAFFIKGroup

  Nov 2013 - Jun 2014

  Account Manager

  - Operated as lead point of contact for any and all matters for SunnyD client; liaised with and acted as the link between SunnyD and internal teams, ensuring effective and clear communication between all key stakeholders - Managed timely and successful delivery of several digital projects, 2014 broadcast campaign, and numerous creative deliverables in accordance with client needs and business objectives- Acted as lead for inter-agency execution and delivery on several integrated campaigns- Advised and consulted client on marketing solutions to fit their business needs- Briefed internal team and assisted devising strategies, campaigns, and concepts to meets client's brief, budget, and timeline- Presented creative work to clients for approval or modification- Communicated clearly the progress of ongoing initiatives to clients in weekly status meetings - Handled budgets, managed project costs, invoiced clients, and reported financial status monthly with BCR reports - Identified and grew opportunities within the account to ensure growth attainment- Monitored the effectiveness of campaigns Show less

• 

  All Roads

  Oct 2014 - Jun 2015

  Account Manager

  • Managed strong relationships with portfolio of B2B clients, delivering quality, results-driven campaigns, authoritative branding content, and strategic plans • Supervised team of account executives in day-to-day tasks, including article posting on Wordpress, creating briefs for creative team, and preparing for status meetings • Identifying areas of business growth for both clients’ and company’s continued success• Coordinated execution of all deliverables with internal team of writers, web developers and graphic designers to ensure that all projects met deadlines, best practices, and were on brief.• Developed and presented client-centric, year-long authoritative brand plans, including providing direction for content, design, coaching and online promotion• Monitored account performance, tracked KPIs for clients’ online brands, and prepared quarterly reports with the assistance of account executives• Acted as office manager of Toronto office Show less

• 

  Liberty & Co Communications

  Jun 2015 - May 2016

  Communications and Social Media Consultant
• 

  The Sweet Sweat

  May 2016 - now

  Founder & Chief Yoga Officer
• 

  The Jones Agency

  Nov 2017 - now

  Founder and CEO

  Conscientious creative. In the era of disconnection, the core of our (counter)culture is care + creativity + courage + conscientiousness with which we go forward to drive lasting connections between ourselves, our clients, consumers, and our local & global community. We go beneath the brand to go beyond the brief and better humanity. We create bespoke strategic solutions that serve a positive purpose for small to medium-size businesses that are humanitarian in cause and humanitarian in nature. Services Include (but are not limited to): Annual, Seasonal, Campaign Planning & Strategy (Integrated and Mono-Channel - Traditional, Digital, Communications, Social Media, Content) Digital / Online Marketing:- Website Development - CRM- User Experience - Social Media- Email - Content Traditional Marketing: - Broadcast- Print Communications:- PR - Press Releases & outreach- Brand Development - Copywriting (Incl. - Director's Treatments) - Competitive, Market, Brand Research & Analysis Show less