Gabriel V.

Experience

• 

  Ágora (Bradesco)

  Jan 2010 - Jan 2011

  Broker

  Broker for high-income clients, proposing financial operations and portfolio positions in line with the bank's official suggestions, in favor of greater profitability of customer portfolios. Risk analysis VOL, VAR, Stress Point, Marcowitz. Structured operations with derivatives and futures. Operator accredited by Bovespa and BM&F.

• 

  L'Afrique Clothes

  Jun 2010 - Oct 2013

  Head

  Partner of e-commerce and physical clothing store. Responsible for organizing the online consumer journey, tagging and analyzing website data, billing and financial analysis. Co-responsible for production, product selection. Co-responsible for communication, consumer acquisition, campaigns and social media.

• 

  Globo

  Jul 2015 - now

  Business Intelligence and Insights of 10 brands: Globonews, Globo International, Multishow, GNT, Gloob, Gloobinho, Viva, Canal Off, Canal BIS and Modo Viagem. Responsible for analyzing performance metrics and consumption of TV, Internet, and social media. Support with data and strategy guidelines for branding, channel programming and content creation with cross-platform audience analysis, social media analysis, social listening, qualitative and quantitative research. Connection, preparation, and organization of data from multiple sources in Big Query, and use of the Cloud to feed various dashboards, specific to topics such as 'content, programming, campaign results and ads'. Advanced statistical analysis and forecast modeling such as Monte Carlo Simulation, Clusters, Market Basket. Development of new metrics and analysis standards for measuring cross-platform video consumption with representatives of the TV and Digital market committees.Leader of a team with 2 coordinators and 8 analysts. Show less Co-founder and manager of Big Game BBB, the official fantasy game of Big Brother Brasil. Winning project of the Globo Innovation contest (Ideation) in 2021, and functional on BBB 22. More than 500,000 organic users. Co-creation of the game, creation of scoring dynamics, user journey, reward mechanisms and verification. Creation of the 'go to market' strategy. User acquisition and retention strategies using CRM-based communications, via push and email, in-app notification. We carried out a simulation of the possible results of random players to calibrate the weight of the scores, key to the high satisfaction of the game's players. Users who played the game increased the use of other company online products. Show less Responsible for the performance and results of Multishow, Canal Off, Canal BIS, Gloob and Gloobinho channels. Strategy definition, prioritization of investments through multiple dimension results evaluation using diverse market and custom frameworks. Support for marketing, programming and content creation with cross-platform performance analysis (TV, Internet and Social Networks). Pilot program evaluation surveys, exploratory on brand themes (such as music, humor, children's universe), consumer behavior and trends in entertainment. Branding surveys, to assess brand equity, competitive environment, strength attributes, ideal positioning, perceived positioning, general opinion. Consumer behavior research, focused on media consumption habits and the relationship with the consumption of products and consumer goods to maximize the value proposition of channels and programs (content) for advertisers. Preparation of commercial materials for the brands mentioned above for advertisers with a focus on generating potential results for partner brands, using criteria of potential audience reached with campaigns, affinity with the desired targets and also with desired behavioral profiles, in a TV and Digital environment. Show less Responsible for corporate research at Globosat. Line of research on brand evaluation (brand equity), knowledge, adherence to target audiences, competitive environment, attributes, general opinion. Line of research on media consumption habits, understanding changes due to the digitalization of the Brazilian population and connecting with changes in the company's strategy. Line of content research, to support the creation of new content with suggestions for themes, trends and content evaluation. Consolidation of Globosat brand consumption results (audience, pageviews, videoviews, consumption time, ad impressions) and preparation of the portfolio vision for the board. Show less Responsible for the consumption metrics of the Multishow, Canal Off and Canal BIS brands in the TV and Digital environment (Website, App and Social Networks). Strategy orientation, presentations and results to the board. Support for content creation, channel and network programming. Preparation and presentation of materials for advertising sales. Qualitative and quantitative research for content evaluation, exploratory research for new content development, consumer behavior and brands/branding evaluation. Analysis of digital data from the Multishow Humor and App Canal Off applications, with CRM, acquisition and retention analysis, analysis of digital campaigns on Google and Facebook using Ad Manager, FB Insights and Google Firebase/Google Analytics. Digital inventory analysis of Multishow, Canal Off and Canal BIS with reports and dashboards with data from Doubleclick for Publishers. Creation of strategies and own targets for ad delivery using Krux. Show less

  • Business Intelligence Sr Manager

    Jun 2022 - now

  • Head of Product

    Apr 2021 - Sept 2022

  • Business Intelligence and Plannning Sr Manager

    Dec 2020 - Sept 2022

  • Business Intelligence and Research Manager

    Mar 2019 - Dec 2020

  • Business Intelligence Coordinator

    Mar 2017 - Feb 2019

  • Business Intelligence Sr Analyst

    Jul 2015 - Feb 2017