
Michael Rozenberg
Founder

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About me
Senior Product Manager at ustwo - ex Tech Director, ex Delivery Director
Education

University of the Arts London
-Product DesignFirst BA year of Prod. Design at CSM.

North Carolina State University
-M.Sc.ICE Master ThesisAktiviteter og foreninger:Mountain Climbing and Outdoor group

Lunds Tekniska Högskola
-M.Sc.I.C.E Information and Communcation TechnologyAktiviteter og foreninger:Student counsil board memeber, Representant at the education board Created an early web portal for the M.Sc.I.C.E program
Experience

Revoid
Jun 2005 - Aug 2006FounderTogether with two student friends I developed the first version of Samcom, a mobile communication system for the Swedish paratransit company Samres during my last year of master studies.• Delivered a working proof of concept within 2 months.• Delivered the first sharp version one year later.• Very positive feedback from users who previously has to resort to pen and paper.

IKEA
Jan 2006 - Apr 2007Scrum Master / Project manager | As part of SofthouseScrum Master for the pilot implementation of Scrum at IKEA IT in Älmhult. I lead a ten person development team through one release cycle. The project was considered a success and I handed over the Scrum Master role to one of the team members.• First Scrum assignment and first leadership role for me.• Project successful.

Softhouse
Sept 2006 - Jan 2006DeveloperDevelopment of a mobile travel information client for Skånetrafiken (south Sweden public transport).

Softhouse
Jan 2007 - Feb 2008Responsible for developing new concepts within mobile applications and mobile marketing in a pre iPhone era. • Managed to generate a high volume of meetings with top Swedish advertising firms, banks and fashion brands.• Created a large number of mobile application concepts which later have been realised (by other vendors since Crossmedia shut down operations at the end of 2008). Key account manager for a short period as the existing manager took on new responsibilities.
Sales Manager / Business developer
Sept 2007 - Feb 2008Key Account Manager
Jan 2007 - Sept 2007

Schneider Electric
Mar 2008 - Nov 2008Scrum Master / Project Manager | As part of SofthouseResponsible for a new 12 person cross-functional co-located multi national team developing a web based client. Team members came from Sweden and India. I built the team and handled project planning, reporting and coordination. • Built a strong team from scratch using Scrum and The Five Dysfunctions of a Team.• Lead the team to deliver a web based client which rivalled the native Windows version.

Atchik
Jan 2009 - Mar 2009Agile coach | As part of SofthouseEducated and coached an 8 person development team, their Scrum Master and their two Product Owners in using Scrum and Agile practices.• First coaching assignment.• In three months I managed to get the team to such as level that they could carry on the iterative improvement on their own.

Danish National IT and Telecom Agency
Apr 2009 - Aug 2009Software Developer | As part of SofthousePart of an Agile development team creating mobile services for the Danish public sector. The team was the first Agile team for ITST and the most productive. • Participated in creating a ”full” Agile+XP implementation using Scrum, XP, TDD and CI in a .NET environment.• Project completed ahead of schedule within budget.

Softhouse
Sept 2009 - Jan 2012Agile coach working with leadership, team management, team building, facilitation, change management and effective communication. Taught courses in Agile, Lean, Scrum and Teamwork. Production of marketing material to support Softhouse sales organization with case studies.• Taught courses in Sweden, Denmark, Norway and Hungary.• Created several experiential learning workshops. • Exceptional high satisfaction rate in participant feedback. Often rated 8 out of 10 or above.• Creation of several case studies for Softhouse Consulting where I was responsible for story, copy and art direction.
Consultant
Sept 2006 - Jan 2012Course leader, Softhouse Education
Sept 2009 - Nov 2010

华为
Mar 2010 - Sept 2010Agile coach / Project manager | As part of SofthouseLead two separate three month projects at two 300+ person departments. Project tasks included evaluation, education and coaching of Agile. I created custom tailored education programs, carried out Value Stream Mapping and coached several department managers and teams. • Got management staff actively involved in the transformation. • Trained ten internal Agile coaches. • Increased throughput and communication in trained teams due to better focus and resource management.• Created a sustainable change which still generated new initiatives six months after project completion. Vis mindre

Telia
Nov 2010 - Sept 2011Scrum/Lean coach | As part of SofthouseChanged the local IT department from being perceived as a black sheep to being an example for the rest of the organization. Improved cross departmental collaboration, project planning, project delivery and implemented Agile work processes. Ran education workshops to teach Agile and Value Stream Mapping sessions to identify waste and bottle necks.• Fulfilment of all project goals: Organization work more end-2-end, IT department throughout increased 4X, on time delivery and code quality has improved.• Coached the IPTV pilot project to a success which delivered value and revenue from day one.• Work satisfaction among people involved in the transformation has increased. Vis mindre

Sony Mobile Communications
Jan 2011 - Jan 2012Agile Coach | As part of SofthouseResponsible for evaluating and establishing Agile work practices such as Scrum and Kanban at the Software Environment section. Coaching of department managers and counselling teams on how to handle distributed setups.• Secured buy in by using visual storytelling.• Successfully implemented Agile practices and processes.• Inspired other teams to create their own Kanban boards.• Created a 3x1 meter infographic for internal marketing and education.

Must Films
Apr 2012 - Jan 2012Internship graphic and motion designFreelance design work for Must Films motion design studio in Shanghai. • Created backdrop illustrations for Changqing Tiandi opening ceremony.• Created concept and final art for Brawl on the Bund while collar boxing event.

TBWA\Worldwide
Jun 2012 - Jan 2012InternCreated concepts for consumer retail products and mockups of digital applications for iPad.• Created new shopping bag concepts.• Designed posters for Integer China’ five year celebration event.• Facilitated ideation sessions for the Tequila digital team to generate new marketing campaign concepts.

PROMIRO
Mar 2013 - Apr 2016Owner & Management ConsultantAs founder of PROMIRO I've helped individuals and organizations with organizational leadership and collaboration. Together we created and implemented a more innovative, teal, Agile and modern culture using visual management tools and startup practices. Currently, my work in PROMIRO is on hold as I have taken up a permanent position at ustwo Nordic.

Sony Mobile Communications
Apr 2013 - Apr 2015Coach & Facilitator - Strategy, Agile and Teamwork | As part of PROMIROCoach for a 10 person department management team with the purpose of building the team, help them work more strategic and incorporate Agile ways of working. Also worked as Team Lead and acting Line Manager for a critical project.

Telia
Jan 2015 - Dec 2015Scrum Master | As part of PROMIROScrum Master at Telia Denmark IT, working with the development of the new telia.dk site. Heavily involved in developing Agile at Telia, requirement creation and handling, IT-Business cooperation and project tracking.

Ustwo
Apr 2016 - nowAs a product lead my area of work is centred around feature, product and growth strategy. I help define the path to launch and beyond, and help empower teams to translate user and business need into better products and apps. Leadership of the tech team of ustwo Nordics as part of the local studio leadership team. My role includes people management, project sponsorship and support as well as supporting the wider studio in business development, strategy and overall management. Heading up the Delivery Team (PO/Coach/PM roles) in Malmö as part of the local studio leadership team while also leading some amazing projects. The DL team participates in everything from strategy, pitch work and product innovation to market launch and beyond. Our focus, like the studio group on the whole is to create amazing digital products that have a meaningful impact on people's everyday life. As one of the Product Owners and Team Coaches at ustwo Nordics' studio in Malmö I am responsible for managing digital products and project for our clients, dabble with business development, work on our studio strategy and when time permits plan my next conference talk or workshop. Sometimes I also play ping pong. So far, I have worked with game development, innovation, retail, security, consumer electronics and health.
Senior Product Lead
Apr 2023 - nowTechnical Director
Aug 2020 - Apr 2023Delivery Director
Jan 2019 - Aug 2020Product Owner & Team Coach
Apr 2016 - Aug 2020
Licenses & Certifications

Radical Collaboration
WeCreateJul 2013
The Human Element
Civil Lab & nu jagutvecklingFeb 2013
UGL
FörsvarsmaktenOct 2011
Coach Practitioner
Coach 2 CoachMay 2007- View certificate

Gamification
Coursera Verified CertificatesApr 2014 
Coach Certification Course
We Create - Daniel Sá NogueiraFeb 2013
Scrum Product Owner
Scrum AllianceNov 2008
Master Coach Certification Course
We Create - Daniel Sá NogueiraMay 2014- View certificate

The Human Element Certification/LHEP
The Schutz CompanySept 2014 
SAFe Agilist
Scaled Agile, Inc.Mar 2016
Volunteer Experience
Course Instructor
Issued by Scouternas folkhögskola on Oct 2022
Associated with Michael RozenbergCourse Instructor
Issued by Scouternas folkhögskola on Jan 2014
Associated with Michael RozenbergMentor
Issued by Value Based Leadership, Scouts of Sweden on Aug 2013
Associated with Michael RozenbergCourse leader
Issued by Ekskäret Foundation on May 2015
Associated with Michael RozenbergTeambuilder
Issued by Glokala Folkhögskolan, Malmö on Jan 2013
Associated with Michael RozenbergMentor
Issued by Malmö University on Jan 2010
Associated with Michael RozenbergFunktionsansvarig Program Jamboree 2017
Issued by Scouterna on Sept 2015
Associated with Michael Rozenberg
Languages
- enEnglish
- swSwedish
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