Bianca Kroupa

Experience

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  Kunstschmiede Kerschbaumer

  Aug 2010 - Aug 2010

  Summer Internship
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  BAWAG P.S.K. Leasing GmbH

  Jul 2011 - Aug 2011

  Summer Intern
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  PlusPromotionSales

  Jul 2012 - Jul 2012

  Coke Zero Promotion
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  RingTours Paris

  Feb 2013 - Jul 2013

  Marketing & Sales

  Updating the E-brochureSales preparations & follow-upsOrganizing and participating in meetings with clients & suppliersNegotiating prices/conditions with clients & suppliers

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  CAT

  Feb 2014 - Jan 2014

  Marketing & POS Promotions
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  MONNIER Paris

  Jan 2015 - Jan 2016

  Operational Marketing Assistant and CRM

  E-commerce specialized in designer bags, designer accessories & shoes (Chloé, Valentino, Michael Kors, Swarovski,...)Missions: CRM, coordination of collaborations with German/Austrian bloggers, maintaining and updating Newsletter/website (E-commerce Software Magento), creating brand descriptions of different luxury brands & marketing material for our German website/Newsletter, Lookbooks, coordination of promotions (Black Friday, Christmas), Benchmarking

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  L'Oréal

  Jan 2015 - Jul 2015

  Assistant Product Manager

  Intern Product Management (division produits professionnels)Kérastase & Shu UemuraMissions: Assisting the Product Manager with the development of launchplans, monthly reportings, pricing, market research, concept and creation of the E-Newsletter, le magazine Kérastase and Shu Uemura, launch and creation of marketing material, organisation and participation of and in PR events and sales conferences, brand management, competitor and market analysis

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  SARENZA.com

  Jan 2016 - Jul 2016

  Webmarketing Assistant

  E-commerce specialized in shoes.Missions: Updating Newsletter/website, Coordination of promotions, Benchmarking, Social Media Marketing (Facebook, Pinterest & Twitter), Content Marketing, SEO, SEM & CRM

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  Henkel

  Jan 2017 - now

  - Digital Marketing & E-Commerce Manager Schwarzkopf Professional, Indola & Authentic Beauty ConceptResponsible for digital marketing of the Henkel Beauty Care Professional brands Schwarzkopf Professional, Indola & Authentic Beauty ConceptImplementing international & planning local strategies for our Social Media Channels, planning & supervising digital budgets, conceive and execute digital marketing strategies that increase followers & community engagement, developing yearly plans for online activation, digital upskilling of the Marketing & Sales Team, set up & promotion of an E-Shop, start up cooperations, monthly monitoring & evaluating of digital KPIs, community building (online & offline), Influencer Marketing, Coordination of agencies- Brand Manager INDOLA - successfully launching INDOLA in the Austrian marketPreparing launches, market research, responsibility for tactical and strategic brand management,development and implementation of marketing strategy and activities by conducting in-depth market research and market analysis, preparation and communication of strategies in close cooperation with distributor and creative agencies, Brand planning and controlling by tracking and monitoring market share and profit margin objectives, active participation in creativity processes and analysis of potential new products, supporting development of marketing and POS materials Weniger anzeigen

  • Business Development Manager DACH - STMNT Grooming Goods

    Feb 2022 - now

  • Brand Manager Schwarzkopf Professional DACH Care & Styling / STMNT Grooming Goods

    Aug 2020 - Sept 2022

  • Brand Manager Schwarzkopf Professional DACH Care

    Sept 2019 - Jul 2020

  • Digital Marketing & E-Commerce Manager

    Jan 2017 - Aug 2019