Carlos Conti

Experience

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  SINDILEQ-MG

  Mar 2004 - Jul 2010

  Reporter, Layout Designer, and Graphic Designer

  * I redesigned the layout, carried out the layout of the texts, wrote reports and prepared advertisements for the Guia de Locação magazine, belonging to SINDILEQ-MG.* I obtained financial return and success with the target audience through the recognition of this communication vehicle as a consultation tool of important quality and relevance.

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  Pampulha Revista

  Jun 2007 - Jan 2008

  Reporter, Layout Designer, and Graphic Designer

  * I wrote journalistic articles for various sections (target audience: social class A and B);* I created the layout and advertisements for the magazine;* I carried out the layout of the texts.

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  MIND - Marketing Inteligência Digital

  Jul 2010 - Mar 2012

  * I conducted analysis, planning, and monitoring of marketing strategies on online social networks;* I monitored brands and niche audiences on the web, aiming to understand their respective characteristics, habits, culture, trends, and new marketing opportunities online and offline;* I managed and coordinated, in addition to operating and empowering the MIND company's Digital Media analyst team, aiming to create a healthy, effective, creative, committed, strengthened, and engaged work environment. Show less

  • Senior Planner and Metrics Analyst

    Nov 2011 - Mar 2012

  • Senior Social Media Analyst

    May 2011 - Oct 2011

  • Senior Web Content Analyst

    Jul 2010 - Apr 2011
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  Plan B Comunicação Online

  Mar 2012 - Jul 2012

  Metrics Analyst

  * Develop metrics and spreadsheets to monitor the development of work and, thus, ensure the good performance of the applied planning;* Define strategic communication paths in digital marketing projects, with the objective of coordinating the workflow of the team of professionals towards the objective proposed by the company;* Prepare reports to be periodically presented to the team, the company's management and the respective clients.

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  Commquest Comunicação

  Jul 2012 - Feb 2013

  Digital Planning Coordinator

  * Develop strategies in online communication focused on the objectives stipulated by clients;* Coordinate the team of professionals in digital communication with the aim of delivering quality, efficient projects that allow the professional growth of all at the end of each completed project.

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  Brasil Comunicação

  Feb 2013 - Jun 2013

  SEO Coordinator

  * I coordinated a team of SEO professionals in the development of content optimized for online search engines;* I developed SEO projects and strategies for websites and blogs with the aim of increasing the relevance of these virtual spaces in online search engines;* I monitored and analyzed the appropriate configurations of on-page and off-page factors necessary to increase relevance in websites and blogs in online search engines;* I monitored the performance of the strategies applied and prepared conclusive reports on the results obtained. Show less

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  Conti Comunicação Online

  Jul 2013 - now

  Director of Planning and Metrics

  * Plan strategies in digital communication in accordance with the objectives proposed by each client;* Coordinate the team of professionals so that the goals are achieved within the stipulated deadlines;* Define, monitor, and analyze the metrics necessary for the good performance of the work, focused on the objectives proposed by each client;* Configure and use the tools necessary for monitoring the established metrics;* Prepare presentations of objectives and performance of each work focused on metrics, as well as the behavior on the web of the target audience of each client. Show less

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  Sebrae-MG

  Jan 2014 - now

  Marketing Analyst

  * Plan strategies in integrated communication according to the proposed objectives;* Define, monitor, and analyze the metrics necessary for the good performance of the work, focused on the objectives proposed by the institution;* Configure and use the tools necessary for monitoring the established metrics;* Prepare spreadsheets and presentations of the performance of each work focused on metrics.